5 Steps to Online Marketing Success for Mums in Business

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5 Steps to Online Marketing Success

O'Mahony Donnelly E-Business Your Success is Our Goal

http://www.e-business.ie

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5 Steps to Online Marketing Successfor Mums in Business!



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Online Marketing ChannelsO'Mahony Donnelly E-Business Your Success is Our Goal


Search Engine, Social Media Friendly Website*Blog *Videos *Images *Audio *RSS Feed

Social Media Marketing*Facebook *Twitter *LinkedIn *”The Next Big Thing”

Email Marketing*Newsletters *Plain Text vs HTML

Online Advertising*PayPerClick *Banners/Buttons *Paid Links (NO NO)

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What are the biggest challenges in

online marketing?(especially for self employed Moms!)



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- Time



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- Time- Budget



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- Time- Budget- Technical Knowledge



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- Time- Budget- Technical Knowledge- Bad Advice



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- Time- Budget- Technical Knowledge- Bad Advice- Security



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- Time- Budget- Technical Knowledge- Bad Advice- Security- Privacy



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- Time- Budget- Technical Knowledge- Bad Advice- Security- Privacy- Male Domain



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CONFIDENCE!



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You can overcome these challenges…

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Never Lose Focus on Your Target Market



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WHO are you targeting?

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WHO are you targeting?HOW to best reach YOUR market?

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WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?

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WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?WHEN are they online?

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WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?WHEN are they online?WHAT content will be effective?

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WHO are you targeting?HOW to best reach YOUR market?WHERE do they go on the internet?WHEN are they online?WHAT content will be effective?

WHY? To reach them most effectively!

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Set Specific Goals, Track Progress, Adjust



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- Realistic, Measurable, Relevant Goals

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€ Turnover, Profits, Expenses

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€ Turnover, Profits, Expenses# Enquiries, Sales, Sign-ups, Connections

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€ Turnover, Profits, Expenses# Enquiries, Sales, Sign-ups, Connections ! Awards, Referrals, Good Reviews

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€ Turnover, Profits, Expenses# Enquiries, Sales, Sign-ups, Connections ! Awards, Referrals, Good Reviews% Efficiencies, Time, Staff

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- Scheduled Review of Statistics

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- Scheduled Review of Statistics - Revisit your Goals and Adjust as needed

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Timing is EVERYTHING!



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- Your Time

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- Your Time* Time Management = the biggest challenge!

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- Your Time* Time Management = the biggest challenge!* Time is Money

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- Their Time

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- Their Time* Time posts, emails, etc. effectively

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-Your Time* Time Management = the biggest challenge!* Time is Money

- Their Time* Time posts, emails, etc. effectively* Time zones and Tea breaks

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Content is King (oops, I mean QUEEN)!



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Generating Relevant Content

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Generating Relevant Content- General Info on Products, Services

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Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.

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Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets

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Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics

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Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics- Interviews (video, audio, written)

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Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics- Interviews (video, audio, written)- Hot Topics (Google Alerts/Google Reader)

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Generating Relevant Content- General Info on Products, Services- News, Special Offers, etc.- Tutorials, Webinars, Case Studies, Fact Sheets- ‘Infographics’, Statistics- Interviews (video, audio, written)- Hot Topics (Google Alerts/Google Reader)- Guest Posts/Articles

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Content to be used across ALL channels

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Content to be used across ALL channels- Your Website is your BASE

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Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio

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Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog

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Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates

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- Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates- Email Newsletters

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Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates- Email Newsletters- Feeds into and out of other channels

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Content to be used across ALL channels- Your Website is your BASE- Media: images, videos, audio- To Blog or not to Blog- Social Network updates- Email Newsletters- Feeds into and out of other channels- Online Advertising: PPC, banners, buttons, etc.

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Good Content…

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Good Content…- Provides important information on your business

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Good Content…- Provides important information on your business- Gets visitors to return again and again

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Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections

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Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’

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Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)

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Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)* Uses keyphrases effectively

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Good Content…- Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)* Uses keyphrases effectively* Draws Links from Quality Websites

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Good Content… - Provides important information on your business- Gets visitors to return again and again- Builds Social Network Connections- Encourages Email Marketing ‘Opens’- Brings good results from search engines (SEO)* Uses keyphrases effectively* Draws Links from Quality Websites* Dominates Search: blog, news, video, image

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Leads & Connections & Clients, Oh My!



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- Manage contact details: CRM, spreadsheet, etc.

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers* Mentors & Cheerleaders

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers* Mentors & Cheerleaders * Resources

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- Manage contact details: CRM, spreadsheet, etc.- Use across all relevant channels- Networking contacts as well as leads and clients- Quality NOT Quantity- Identify key connections* Influencers* Mentors & Cheerleaders* Resources* Hot Prospects

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1. Focus on Your Target Market

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2. Set Goals & Track Progress

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3. Timing is EVERYTHING!

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4. Relevant, Up to Date Content

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4. Relevant, Up to Date Content

5. Manage your Contacts

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Any Questions?!



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Look for me online:

www.twitter.com/ann_donnelly

www.facebook.com/omdebusiness

www.linkedin.com/in/anndonnelly



Ann Donnelly, Internet Marketing Consultantspecialising in

Search Engine Optimisation & Social Media Marketing

http://www.twitter.com/ann_donnelly

http://www.facebook.com/omdebusiness

http://www.facebook.com/omdebusiness

http://www.linkedin.com/in/anndonnelly

http://www.linkedin.com/in/anndonnelly

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Content and images in this presentation copyright Ann Donnelly ©2011except for the following images which are licensed via Creative Commons:Online Marketing Attribution 2.0 Generic (CC BY 2.0)Working Mom Attribution 2.0 Generic (CC BY 2.0)Frustrated Woman Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)Time Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)Running Mommy Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)Euro Attribution 2.0 Generic (CC BY 2.0)Time Management Attribution 2.0 Generic (CC BY 2.0)Office Building Attribution 2.0 Generic (CC BY 2.0) Happy Woman Attribution 2.0 Generic (CC BY 2.0)What to talk about Chris Garrett http://www.chrisg.comCrowd Attribution 2.0 Generic (CC BY 2.0)Hugs Attribution 2.0 Generic (CC BY 2.0)



http://www.flickr.com/photos/toprankblog/2757849221/sizes/m/in/photostream/

http://www.flickr.com/photos/94693506@N00/480886852/

http://www.flickr.com/photos/pyxopotamus/3315743802/sizes/m/in/photostream/

http://www.flickr.com/photos/leoplus/2744390812/

http://www.flickr.com/photos/yourdon/3676226959/

http://www.flickr.com/photos/wfabry/2157853327/

http://www.flickr.com/photos/zak/4249089315/

http://www.flickr.com/photos/stevebott/3211870332/

http://www.flickr.com/photos/notionscapital/4330511793/sizes/m/in/photostream/

http://www.chrisg.com/

http://www.flickr.com/photos/sreejithk2000/2385193167/

http://www.flickr.com/photos/29553188@N07/3573969837/

5 Steps to Online Marketing Success for Mums in Business

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