Online Behaviour in Used Car Market

Post on 19-Jan-2015

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Used car market is an integral part of the car market in India and in the recent years it has grown at an unprecedented rate. Rising new car prices and fluctuating economy has resulted in many car buyers opting for a pre-owned car. Easy availability, wide range of selection, lower initial costs and lower depreciation have tremendously aided the growth of used car business. Gaadi.com has recently concluded its exclusive and elaborate study on the online behaviour of buyers of pre-owned cars in the country. Our infographic provides various useful insights such as buyer preferences, buying patterns, budgets, popular fuel type and transmission, popular cars in the used car market and demographics amongst other important statistics. These statistics are vital, to both the car buyers looking for a good condition pre-owned car online and used car businesses looking at improving their sales and customer out-reach. For more information, you can visit http://www.gaadi.com/blog/gaadi-com-brings-you-exclusive-insights-into-online-behaviour-of-used-car-market

Transcript of Online Behaviour in Used Car Market

1 – 2L27%

2 – 3L20%

3 – 4L14%

4 – 5L9%

HATCHBACKS ARE MOST POPULAR AMONG USED CAR BUYERSMARUTI AND HYUNDAI

ARE MOST POPULAR BRANDS IN USED CAR MARKET

MARUTIHYUNDAI

TATAHONDA

FORDTOYOTA

MAHINDRACHEVROLET

SKODAFIAT

35%18%

12%6%

5%5%4%4%3%

1%

41% USED CAR BUYERS IN INDIA ARE ONLY WILLING TO SPEND 0-2 LACS ON PURCHASE OF AN OLD CAR

0 – 1L14%

PETROL CARS ARE MORE IN DEMAND THAN DIESEL CARS.

PETROL54%BUYERS

DIESEL42%BUYERS

OTHERS4%

BUYERS

MOST BUYERS WANT TO BUY MANUAL TRANSMISSION

1 3 5

2 4 R

MANUAL TRANSMISSION

92%BUYERS

NR

D

AUTOMATIC TRANSMISSION

8%BUYERS

P

MOST USED CAR BUYERS ARE FROM TOP CITIES IN INDIA

NEW DELHI

MUMBAIPUNE

BANGALORECHENNAI

KOLKATA

HYDERABAD

ONLINE BEHAVIOR IN USED CAR MARKET

INSIGHT BY GAADI.COMJUNE 2013

54%28%

7%6%5% HATCHBACK

SEDANMUV/MINIVANSUVOTHERS

P

D

E

16%

3%

11%

15%

11%7%

15%

TOP 10 MOST POPULAR MAKE-MODELS

MARUTI-SWIFT

MARUTI-ALTO

TATA-INDICA

HYUNDAI-SANTRO

MARUTI-WAGON RHONDA-CITYMARUTI-800

HYUNDAI-ACCENTMARUTI-ZEN

HYUNDAI-I10

7.4%

7.1%

6.5%

5.5%

4.5%

3.7%

3.6%

3.6%3.3%3.2%

52.0% Others