MALE CAR OWNERS’ PERCEPTION AND BUYING BEHAVIOUR

048881 800109 5 About the Author(s) Dr.G.Yoganandan is Assistant Professor, Department of Management Studies, K.S.R College of Arts and Science (Autonomous), Tiruchengode. He has 2 years of industrial experience and 13 years of teaching experience and has presented 30 research papers in international and national seminars. He has published 30 research articles in reputed international and national journals. In addition to this, he has written two books viz., Introduction to banking and Human Resource Management. He is also a regular guest speaker for various forums and management associations. Mr.E.Pugazh is Research Scholar, Department of Management Studies, K.S.R College of Arts and Science (Autonomous), Tiruchengode. As an avid researcher, he has presented 4 research papers in national and international conferences. He is specialized in the area of Marketing Management. About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study. Published by: EduPedia Publications, New Delhi, India Dr. G. Yoganandan Mr. E. Pugazh Male Car Owners’ Perception and Buying Behaviour Dr. G. Yoganandan Male Car Owners’ Perception and Buying Behaviour

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Details of the Book for Indexing Purpose Book Title Male Car Owners’ Perception and Buying Behaviour Author/Authors Name Dr. G. Yoganandan & Mr. E. Pugazh ISBN No. 978-1508792307 Genre Management Studies & Social Studies Language English Paper Size A4 No. of Pages 88 Publisher EduPedia Publications, New Delhi, India Publication Year 2015 Edition First Edition

Transcript of MALE CAR OWNERS’ PERCEPTION AND BUYING BEHAVIOUR

Page 1: MALE CAR OWNERS’ PERCEPTION AND BUYING BEHAVIOUR

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About the Author(s)Dr.G.Yoganandan is Assistant Professor, Department of ManagementStudies, K.S.R College of Arts and Science (Autonomous), Tiruchengode.He has 2 years of industrial experience and 13 years of teachingexperience and has presented 30 research papers in international andnational seminars. He has published 30 research articles in reputedinternational and national journals. In addition to this, he has written twobooks viz., Introduction to banking and Human Resource Management. Heis also a regular guest speaker for various forums and managementassociations.Mr.E.Pugazh is Research Scholar, Department of Management Studies,K.S.R College of Arts and Science (Autonomous), Tiruchengode. As an avidresearcher, he has presented 4 research papers in national andinternational conferences. He is specialized in the area of MarketingManagement.

About the bookIndian passenger car industry is considered as the mother industry for manyother industries. Industries like rubber, pain, glass, electrical and electronicsindustries get lot of demand from the passenger car industry and thereby theyprosper or suffer along with car industry. The growth of Indian car industrycan be associated with the fact that the India's strong engineering base andexpertise in the manufacturing of low-cost, fuel-efficient cars has resulted inthe expansion of manufacturing facilities of several multinational automobilegiants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagenand Maruti Suzuki. Also, it should be noted that the new generation ofemployees who constituted the major chunk of the Indian middleclassexhibited more sending orientation rather than saving orientation. The carwas once considered as a luxury item but slowly people started treating it as afacility. The Indian car buyers are price conscious and also expect lessmaintenance expense and low running cost. Therefore, the people, alwayshas to think whether to go for petrol or diesel car since, the petrol car ischeaper in terms of initial purchase price and low maintenance cost but onthe other hand, a diesel car is cheaper in terms of higher mileage and alsocheaper fuel price (until now). The book focuses on the study that aimed atfinding out the change in buying behavior of customers towards purchase ofcars and their perception towards petrol and diesel cars. This book would behandy to researchers, undergraduate and postgraduate students belonging tomanagement studies, commerce, economics and, sociology disciplines tounderstand the buying behavior through a real world case study.

Published by: EduPedia Publications, New Delhi, India

Dr. G. YoganandanMr. E. Pugazh

Male Car Owners’ Perceptionand Buying Behaviour

Dr.G

.YoganandanMale

CarOwners’Perception

andBuying

Behaviour