Online Behaviour in Used Car Market

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  • date post

    19-Jan-2015
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    Automotive

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Used car market is an integral part of the car market in India and in the recent years it has grown at an unprecedented rate. Rising new car prices and fluctuating economy has resulted in many car buyers opting for a pre-owned car. Easy availability, wide range of selection, lower initial costs and lower depreciation have tremendously aided the growth of used car business. Gaadi.com has recently concluded its exclusive and elaborate study on the online behaviour of buyers of pre-owned cars in the country. Our infographic provides various useful insights such as buyer preferences, buying patterns, budgets, popular fuel type and transmission, popular cars in the used car market and demographics amongst other important statistics. These statistics are vital, to both the car buyers looking for a good condition pre-owned car online and used car businesses looking at improving their sales and customer out-reach. For more information, you can visit http://www.gaadi.com/blog/gaadi-com-brings-you-exclusive-insights-into-online-behaviour-of-used-car-market

Transcript of Online Behaviour in Used Car Market

  • 1. 1 2L 27% 2 3L 20% 3 4L 14% 4 5L 9% HATCHBACKS ARE MOST POPULAR AMONG USED CAR BUYERSMARUTI AND HYUNDAIARE MOST POPULAR BRANDS IN USED CAR MARKET MARUTI HYUNDAI TATA HONDA FORD TOYOTA MAHINDRA CHEVROLET SKODA FIAT 35% 18% 12% 6% 5% 5% 4% 4% 3% 1% 41% USED CAR BUYERS IN INDIA ARE ONLYWILLING TO SPEND 0-2 LACS ON PURCHASE OF AN OLD CAR 0 1L 14% PETROL CARS ARE MORE IN DEMAND THAN DIESEL CARS. PETROL 54%BUYERS DIESEL 42%BUYERS OTHERS 4%BUYERS MOST BUYERSWANTTO BUY MANUALTRANSMISSION 1 3 5 2 4 R MANUALTRANSMISSION 92% BUYERS N R D AUTOMATICTRANSMISSION 8% BUYERS P MOST USED CAR BUYERS ARE FROMTOP CITIES IN INDIA NEW DELHI MUMBAI PUNE BANGALORE CHENNAI KOLKATA HYDERABAD ONLINE BEHAVIOR IN USED CAR MARKET INSIGHT BY GAADI.COM JUNE 2013 54% 28% 7% 6%5% HATCHBACK SEDAN MUV/MINIVAN SUV OTHERS P D E 16% 3% 11% 15% 11% 7% 15% TOP 10 MOST POPULAR MAKE-MODELS MARUTI-SWIFT MARUTI-ALTO TATA-INDICA HYUNDAI-SANTRO MARUTI-WAGON R HONDA-CITY MARUTI-800 HYUNDAI-ACCENT MARUTI-ZEN HYUNDAI-I10 7.4% 7.1% 6.5% 5.5% 4.5% 3.7% 3.6% 3.6% 3.3% 3.2% 52.0% Others