ONGOODBEHAVIOR:HUMANFACTORS+BUILDINGPERFORMANCE

MODERATOR: SharonRefvem,AIA,LEEDFellow|HAWLEYPETERSONSNYDER

PRESENTER: JeniCross,PhD,Sociology|INSTITUTEFORTHEBUILTENVIRONMENT

PRESENTER: KathStraub,PhD,BrainandCognitiveSciences|USABILITY.ORG

COURSEDESCRIPTION

Hearfrombehaviorexpertsabouthowtoeffectivelyengagethepassivemajorityofbuildingoccupantstofacilitatesubstantive,positiveimpactsonperformance,health,andwellbeinginthebuiltenvironment.

Acognitivescientistandsociologistwillshareinsightsintohowsocialnormsandhumanbehaviorcanbeleveragedforthispurpose.

LEARNINGOBJECTIVESAttendeeswillbeableto:§ Explainasystemsframeworktounderstandingoccupantengagementstrategies

§ Identifyopportunities,basedonthesocialscienceprocessforengagingoccupants,toinformoccupantengagementstrategies

§ Identifyandcollectdatathatcanbeusedinthedevelopmentofbehavioralengagementcampaigns

§ Describestrategiesforengagingbuildingoccupantsaspartnersintheperformancegoalsfor

____________LearningLevel:200- Understanding/Comprehension

INTEGRATEDSUSTAINABILITYMANAGEMENT

JENICROSS,PHD

“Common”Knowledge• Knowledge• IndividualPersonality• Attitudes

SocialScience• CONTEXT• PhysicalEnvironment• Social• Cultural

• Convenience• Routine• PeerGroups&Norms• SocialExpectations• Messaging

WHYSOCIALSCIENCE?

INTEGRATEDSUSTAINABILITYMANAGEMENT

LEEDSILVER2005 VS.1978DESIGN

PhotoCredit:RB+BArchitects PhotoCredit:DanBihn

KWUSEOVER24HOURS

0

1

2

3

4

5

6

7

8

9

0 2 4 6 8 10 12 14 16 18 20 22 24

100KW

Hour

LEEDHS2005 HS1970s HS1960s HS1990s

DESIGN&CONSTRUCTION

INTEGRATEDSUSTAINABILITYMANAGEMENT

• SystemsThinking• InteractiveInfluence• ContextSpecific

18-21%reduction

0.00

0.20

0.40

0.60

0.80

1.00

1.20

DEC-99

JUN-00

DEC-00

JUN-01

DEC-01

JUN-02

DEC-02

JUN-03

DEC-03

JUN-04

DEC-04

JUN-05

DEC-05

JUN-06

DEC-06

JUN-07

DEC-07

JUN-08

DEC-08

JUN-09

DEC-09

JUN-10

LEEDHS2005 HS1970s HS1960s HS1990s

KWH/SQFTIN4HIGHSCHOOLS

De-LampingMinorRenovations

EnvironmentalClub

CHARISMATICLEADERS&INTEGRATION

SchoolAccountabilityTeam

CustodialRoutinesHVACControl

AFFORDABLEHOUSING

CHALLENGE:HEATING

OrganizationalSustainability

EngagingResidents

OperationsBilling

THEROSE,MINNEAPOLIS

INTEGRATEDSUSTAINABILITYMANAGEMENT

• SystemsThinking• InteractiveInfluence• ContextSpecific

PhotoCredit:HawleyPetersonSnyder

COMMERCIALBUILDINGS

CHALLENGE:CORPORATECULTURE

“I’mhere.”

“I’mbusyworking.”

“I’magoodassistant.Itakecareofmyboss.”

Retrofits

TenantLedGreenTeam

CORPORATECULTURE

Commitment,Expectation&

Policy

EventStaffEngineers

OPPORTUNITIES

ü SettingBehavioralExpectations• CompanyPolicy• Communication

üGreenTeams• Facilities,Administrators&Occupants

ü ConnectingTENANTSwithfacilities&operations

THINKABOUTYOUR BUILDING

• Whichquadranthasthemostopportunity?

• Whichquadrantdoyoustrugglewiththemost?

INTEGRATINGSUSTAINABLEBEHAVIORS

KATHSTRAUB,PHD

BARRIERS TO CHANGE

BEHAVIORALCHANGESTRATEGIES

• Changeminds• Changehabits• Changeenvironments

BEHAVIORALCHANGESTRATEGIES

• Changeminds• Changehabits• Changeenvironments

• Makeitpersonal

HOWDOHABITSHAPPEN?Reinforcement

Increases behaviorPunishment

Decreases behaviorPo

sitiv

eAd

dso

met

hing

Positivereinforcement

Positive Punishment

Neg

ativ

eTa

ke s

omet

hing

aw

ay

Negative reinforcement

Negative punishment

SETRELEVANTGOALS- SYSTEMS

RELEVANTGOALS- HUMANS

• Collect’em• Havemorepoints

thanmyfriends

ImmediateMeasurable Outcomes

• Havemorepointsthanmyfriends

Long termMeasurable Outcomes

Whathappenedtowalkmore?

RELEVANTGOALS– MYMOM

• Growmoreflowers• Learnhowtogrow

moreflowersfaster

ImmediateMeasurable Outcomes

• ??Savegas• Getmeoffher

backonthisEEthing

Long termMeasurable Outcomes

CREATESMALLVISIBLEVICTORIES

PROVIDEDIALOGUE

??

UNDERSTANDTHEWHOLESYSTEM

UNDERSTANDTHEPERSON

CHANGINGHABITSviaSMALL,VISIBLEINCREMENTALSTEPS

• Setrelevantgoals• Createsmallvisiblevictories• Providedialogue• Understandthewholesystem• Understandtheperson

QUESTIONS?

MODERATOR: SharonRefvem,AIA,LEEDFellowsrefvem@hpsarch.com|www.hpsarch.com

PRESENTER: JeniCross,PhDjeni.cross@colostate.edu|www.ibe.colostate.edu

PRESENTER: KathStraub,PhDkath@usability.org|@kathstraub |www.usability.org

THANKYOU