Ogilvy Labs @ Digital Shoreditch: Jason Goodman

63 views 2 download

Tags:

Transcript of Ogilvy Labs @ Digital Shoreditch: Jason Goodman

Integrating start-up thinking in businessThe perspiration in innovation

15 April 2023

Startups thatwant to scale

Corporates thatwant to innovate

http://alb.io/innoveracy

Experimentation.

Follow through

Realchange

Experimentation.

Follow through

Realchange

Talk about

Do

Are terrible at

LONGER HARDER MESSIER

Experimentation.

Follow through

Realchange

Mass behaviour change and business model disruption

The novelty of talking into a laptop

Commitment

Focus

500,000,000

Experimentation.

Follow through

Realchange

Startups thatwant to scale

Corporates thatwant to innovate

Barclays ‘feature store’

Pingit

What these have in common

Human centered (not industry centered)

Full stack

Have been iterating for years

Thank you

@albionco

hello@albion.co