Ogilvy Labs @ Digital Shoreditch: Jason Goodman

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Integrating start-up thinking in business The perspiration in innovation Wednesday 26 October 2022

Transcript of Ogilvy Labs @ Digital Shoreditch: Jason Goodman

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Integrating start-up thinking in businessThe perspiration in innovation

15 April 2023

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Startups thatwant to scale

Corporates thatwant to innovate

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http://alb.io/innoveracy

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Experimentation.

Follow through

Realchange

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Experimentation.

Follow through

Realchange

Talk about

Do

Are terrible at

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LONGER HARDER MESSIER

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Experimentation.

Follow through

Realchange

Mass behaviour change and business model disruption

The novelty of talking into a laptop

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Commitment

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Focus

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500,000,000

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Experimentation.

Follow through

Realchange

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Startups thatwant to scale

Corporates thatwant to innovate

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Barclays ‘feature store’

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Pingit

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What these have in common

Human centered (not industry centered)

Full stack

Have been iterating for years

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Thank you

@albionco

[email protected]