NYS Farmers Market Wireless EBT Program

2010 EBT Program

• eFunds Corporation

• Verifone v610 terminal– Verizon Digital service– 24 hour technical support– eFunds training on terminal usage

• Signed market agreement

• Signed farmer agreements

• Issuance/redemption logs

Pricing structure

• Monthly wireless fee - $35

• EBT transaction fee – 4¢ each

• Monthly fees debited directly from checking account

• Bounced check fee - $25

EBT Token

• $1 value• Serialized, market specific• No change given• Valid only on food stamp authorized

products• Redeemable back through market

manager• Market responsible for all lost or stolen

tokens if farmers redeem them

Federation Responsibility

• Provide wireless terminal• Provide 1000 wooden EBT tokens, serialized,

market specific• Provide signage – market banner, farmer

acceptance signs• Provide media kit• Reimburse monthly wireless fees and EBT

transaction fees• Liaison with eFunds Corporation, USDA FNS,

NYS OTDA

Day Before Market

• Have signed farmer agreements on hand and copies with the Federation.

• Charge terminal battery.

• Count out enough tokens to accommodate sales for the next day.

• Be sure to have an adequate supply of receipt paper for the day’s sales.

Day of Market, before opening:

• Erect EBT banner at market manager or EBT booth to let customers know where they can purchase EBT tokens with their food stamp benefits.

• Be sure all eligible farmers have their “Tokens Accepted here” signs displayed.

During Market

• Have someone on hand with the EBT terminal at all times to perform EBT transactions.

• As sales of EBT tokens are made, keep the first transaction receipt for market records and the customer receipt is given to the customer.

• Although there is no expiration date on tokens and they can be kept from week to week, EBT customers are permitted to return unused tokens for a refund to their EBT account.

End of Market Day• Batch out the terminal to transfer all transaction in the

terminal, through the wireless network, to the market checking account.

• Reconcile batch report with the receipts obtained from each individual sale.

• Record batch total on Daily Summary Issuance Log.• Redeem tokens from farmers and vendors, recording

redemptions on Daily Redemption Log.• Issue checks from last week’s redemptions. Complete

the payment section of the EBT Redemption Log.

Working with your new terminal• Three year warranty• No need for seasonal closure with EBT only terminals• Battery charge is 3-4 hours• Power terminal down between sales• If available, terminal can be operated while plugged in• Let battery fully discharge periodically, then recharge• Protect against dampness• Remove battery if not being used for several days• Paper rolls are single ply, thermal paper roll, 57

millimeters (2.24 inches) wide• 24 Hour Help Desk - 1-800-737-5834

Farmers Market Wireless EBT ProgramEBT Daily Summary Issuance Log

Market: ____________________________

EBT Manager: _______________________

Market Date Daily Total Issued Total Returned by

Customer Total Redeemed by

Farmers

       

       

       

       

       

       

       

       

       

       

       

Season Total $ - $ - $ -

Farmers Market Wireless EBT ProgramFarmer Redemption Log

List all farmersDate

Redeemed$

Redemptions Ck #DatePaid

DateRedeemed

$Redemptions Ck #

DatePaid

TotalRedemptions

                  0

                  0

                  0

                  0

                  0

                  0

                  0

                  0

                  0

                  0

                  0

                  0

                  0

Terminal Options

• Additional battery - $75

• Carrying Case - $40

• Recommend a vinyl cooler or fishing tackle box to protect terminal.

• All options are market’s expense

EBT Incentive Waiver• Complete contact Information for Incentive Program

Administrator(s):• Source(s) of Funding – Describe or Attach Copy of

Agreement Showing:– Name of Organization– Funding Amount– Time Period Covered (start and end dates)

• If Report Required by Funder, Agree to Provide Copy to the State EBT Office at the Same Time

• Market Information:– Name(s) and Location(s) of Prospective Markets or

distribution points (even if not yet authorized by FNS)

EBT Incentive WaiverShort Description of Incentive Project Operation - Include the Following Information:• Proposed Distribution Method

– Type (e.g., pre-packaged produce at reduced rates, bonus coupons, special tokens, scrip, etc.)

– Dollar denomination(s) of incentives– If incentive issued as tokens or scrip, describe how they will be differentiated

from regular SNAP tokens or scrip• Frequency and Limitations of Distribution

– Description of what comes in reduced-rate packages or can be purchased with incentive (e.g., only fresh produce, all SNAP-eligible items, etc.)

– Matching ratio (e.g., dollar for dollar, $2 for every $5, $20 package for $6, etc.)– Minimum purchase required to get incentive– Maximum frequency and value (e.g., $5 incentive for each transaction, $15 per

week, one package per month, etc.)

Send request to Farmers Market Federation for processing

Debit/Credit Program

• Central terminal market system• Visa and Mastercard• Opportunity to reach additional consumers,

adding sales potential to farmers• Second token helps create a new economy in

the market building retail excitement• Second token reduces stigma for EBT token

users

Debit/Credit Token

• $5 token• Serialized, market specific• Full color for easy recognition by farmers• Change can be given • No limitations on its usage• Redeemable back through

market manager• Cost of tokens is market’s responsibility

Fee Structure

• Discount fee - 1.75%• Mid and Non- qualified are higher• Transaction fee - 22¢ each• Debit transaction fee - 40¢• Daily batch fee - 30¢• Minimum monthly fee - $15 per terminal• Chargeback fee - $17.75• Fees are NOT reimbursable by the Federation• Seasonal closure required to suspend minimum

fees.– Fees are subject to change

Additional Fees

• I Payment Access Service– Online statement– $9.95 per month– Can opt out by calling number on statement

• Annual PCI Compliance Fee– $139 mandatory fee - October

• Early Closure Fee– $350 before first year anniversary– $100 betw first and second year– No charge after second year

Fee Recovery

• Fees are charged back to the farmer when tokens are redeemed.

• To fully recover charges, farmer redemptions will be charged 25¢ per token– Farmer receives $4.75 per $5 token

• As sales are made, the discount fees are applied against the minimum fee.

Farmers Market Wireless EBT ProgramDb/Cr Transaction Log

Time of Issuance Balance

Transaction # tokens # tokens

opening bal   0

    0

    0

    0

    0

    0

Total 0

Value $ -

Customer returns  

Farmer Redemptions  

   

End Inventory 0

Farmers Market Wireless EBT ProgramDb/Cr Redemption Log

List al farmers Date Redeemed# Tokens

Redeemed

Value of Tokens

Redeemed Discount

$ Total paid to Farmer Ck #

Date Paid

Total Redemptio

ns

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

      $ - $ - $ -     $ -

Market:Debit/Credit Redemption Log

Media Kits

• Materials for promoting all facets of the NYS Farmers Market Wireless EBT Program

• Instructions in best usage of materials and how to get the most media support for your market.

• Copies are being given to each county Cornell Cooperative Extension office

• Best to reach out to community partners to assist in using materials and promoting the programs.

• Poster• English and Spanish• EBT only• EBT/Debit/Credit• PDF or Word Doc• To ad your market

information – Using word doc

version - add with a text box in the blue section, no fill, no line

– Printer may add information using pdf file for higher resolution

Consumer Brochure

Print Ads

¼ Page Size

Additional Materials on CD

• Press Releases– EBT Only– EBT/Debit/Credit

• Instructional guide on how best to use the media kit

Signage

• Banner for display at EBT manager booth

• Farmer signs– We Gladly Accept Tokens

• Farmer instructions– How to accept/redeem tokens

www.Snaptomarket.com

• Consumer oriented– How to use food stamp benefits and farmers

markets– Locations of EBT markets– Recipes, hints and tips for using fresh

produce– Resources for finding services

• Service provider guide and brochure

Just Say Yes to Fruits & Vegetables

• Advance notice is required for scheduling and food preparation permits (60 days prior to the event).

• Scheduling is done through our central office and subject to availability.

• Consider the following: • Will there be 50 or more people in attendance at my event? • Is the event intended to serve low income neighborhoods

and/or food stamp populations? • Is there adequate parking for the truck? (The truck is 25

foot long, 12 foot high and 7 foot wide!) • Anna Ficorelli, Southern Tier Region (518) 408-0407

SouthernTier@jsyfruitveggies.org

Just Say Yes to Fruits & Vegetables – Regional Offices

Western RegionErin Burch

western@jsyfruitveggies.org

NYC Region 1 (Kings, Richmond)Jennifer Horan

NYC@jsyfruitveggies.org

NYC Region 2 (Manhattan, Queens)Brooke Loewenstein

NYC2@jsyfruitveggies.org

Southern Tier RegionAnna Ficorelli

SouthernTier@jsyfruitveggies.org

Rochester AreaLeslie Elliott

rochesterarea@jsyfruitveggies.org

Long Island RegionDana John-Goodrich

LongIsland@jsyfruitveggies.org

Westchester Region Cara Cox

Westchester@jsyfruitveggies.org

Central RegionRoseanne Jones

CentralNY@jsyfruitveggies.org

Just Say Yes to Fruits & Vegetables – Regional Offices

Northeastern Region 1 (Albany, Clinton, Essex, Franklin, Fulton, Hamilton,

Montgomery, Otsego)Kerry Leary

NortheasternNY1@jsyfruitveggies.org

Northeastern Region 2 (Columbia, Delaware, Dutchess, Greene, Orange,

Putnam, Rockland, Sullivan, Ulster)Julie Tresco

NortheasternNY2@jsyfruitveggies.org

Administrative CoordinatorJanis Graziano

jxg14@health.state.ny.us

All contact phone numbers:518-408-0407

Questions?

My contact:Diane Eggert315-637-4690

diane.eggert@verizon.net