Frank Moyes 1

Frank MoyesLeeds School of Business

University of ColoradoBoulder, Colorado

Frank Moyes 2

Workshops & Networking ATLAS

Oct 27 – Kick-off Nov 3 – Pitch Night Nov 15 – Mentor Speed Dating Jan 19 – Writing the Business Plan Feb 2 – Marketing Your Venture Feb 16 – Financing Your Venture Feb 23 - Promoting Your Venture Feb 28 – Plans are due!

Frank Moyes 3

Tonight Startups & Planning What should be your focus now V – Word (special prize) Elevator Pitch

Frank Moyes 4

How Startups Should Work

Pinchot & Pellman, Intrapreneurship in Action

Inspiration GoalsPlan Success

5

How Startups Really Work

Inspiration Goals

Plan FoolingAround

Doing

Plans

Mistakes

Failure Goals

Some OtherAction

Plan

ActionGoals

Inspiration

Inspiration SuccessPinchot & Pellman, Intrapreneurship in Action 6

Frank Moyes 7

Why Write a Plan for this Mess?

8

Your Focus Now Should Be On

Opportunity/Need Value Proposition Competitive Advantage/Differentiation Profitability/Margins Management

Frank Moyes

Great Opportunity Market is strong & growing Solves a problem Industry is accessible

9Frank Moyes

Clear Value Proposition How create value? Who for? What are the benefits to the target

market?

Frank Moyes 10

Sustainable Competitive Advantage

Innovation Proprietary knowledge Differentiation Questionable competitive advantages

First to market Development lead time Better quality/service Patents

11Frank Moyes

How You Will Be Profitable Demonstrate that you can make

money Do not base profitability on low prices Advantages of high profit margins

12Frank Moyes

Good Management Do you need experience

To start a venture? Write a Plan?

Do you understand the customer?

Frank Moyes 13

V – Word?

Frank Moyes 14

Validati

Validati

onon

How Do I Get Answers? Talk to experts about the concept (~

20) Talk potential customers (?) Check out the competition Lurk, Look & Listen

15Frank Moyes

What Is the Greatest Challenge

to Getting Good Answers?

16Frank Moyes

YOYOU!U!FEAFEA

RR

Risks of Talking to People Steal the technology Steal the idea

Frank Moyes 17

A Good Venture Plan Tells a story - creates excitement Explains why this is a great opportunity Explains how you are going to do it Provides evidence that customers want

to buy 80, 20, 5, 1 page plans?

18Frank Moyes

A Good Venture Plan

19Frank Moyes

Should b

e

Should b

e

Painfu

l to

Painfu

l to

Writ

eW

rite

Elevator Pitch Nov 3 6:00pm ATLAS

45 seconds Objective:

Motivate to take action Hear more

Frank Moyes 20

Source: JimLinfield, Cooley Godward

Consider These Points What market are you in & why attractive? What urgent problem are you solving? Why will you win? What is the validation (customers,

investors, etc.)? Ask yourself what is the one thing

that listeners should remember

Frank Moyes 21

Source: JimLinfield, Cooley Godward

Learning & Networking Deming Entrepreneurship Center

http://leeds.colorado.edu/Deming Silicon Flatirons http://www.silicon-

flatirons.org Before Workshops in ATLAS Frank Moyes

Discuss Bplan 1 hour before & after workshops Cross Campus Entrepreneurship Courses

(undergraduates)

Frank Moyes 22

Contacts & Information elizabethann.hartman@gmail.com – Law

School Brad.Bernthal@Colorado.EDU – Law

School frank.moyes@colorado.edu – Leeds School

www.cunvc.org – Website

Frank Moyes 23

Frank Moyes 24