Nvc oct 27 slides for nvc website
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Frank Moyes 1
Transcript of Nvc oct 27 slides for nvc website
Frank Moyes 1
Frank MoyesLeeds School of Business
University of ColoradoBoulder, Colorado
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Workshops & Networking ATLAS
Oct 27 – Kick-off Nov 3 – Pitch Night Nov 15 – Mentor Speed Dating Jan 19 – Writing the Business Plan Feb 2 – Marketing Your Venture Feb 16 – Financing Your Venture Feb 23 - Promoting Your Venture Feb 28 – Plans are due!
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Tonight Startups & Planning What should be your focus now V – Word (special prize) Elevator Pitch
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How Startups Should Work
Pinchot & Pellman, Intrapreneurship in Action
Inspiration GoalsPlan Success
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How Startups Really Work
Inspiration Goals
Plan FoolingAround
Doing
Plans
Mistakes
Failure Goals
Some OtherAction
Plan
ActionGoals
Inspiration
Inspiration SuccessPinchot & Pellman, Intrapreneurship in Action 6
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Why Write a Plan for this Mess?
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Your Focus Now Should Be On
Opportunity/Need Value Proposition Competitive Advantage/Differentiation Profitability/Margins Management
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Great Opportunity Market is strong & growing Solves a problem Industry is accessible
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Clear Value Proposition How create value? Who for? What are the benefits to the target
market?
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Sustainable Competitive Advantage
Innovation Proprietary knowledge Differentiation Questionable competitive advantages
First to market Development lead time Better quality/service Patents
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How You Will Be Profitable Demonstrate that you can make
money Do not base profitability on low prices Advantages of high profit margins
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Good Management Do you need experience
To start a venture? Write a Plan?
Do you understand the customer?
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V – Word?
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Validati
Validati
onon
How Do I Get Answers? Talk to experts about the concept (~
20) Talk potential customers (?) Check out the competition Lurk, Look & Listen
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What Is the Greatest Challenge
to Getting Good Answers?
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YOYOU!U!FEAFEA
RR
Risks of Talking to People Steal the technology Steal the idea
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A Good Venture Plan Tells a story - creates excitement Explains why this is a great opportunity Explains how you are going to do it Provides evidence that customers want
to buy 80, 20, 5, 1 page plans?
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A Good Venture Plan
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Should b
e
Should b
e
Painfu
l to
Painfu
l to
Writ
eW
rite
Elevator Pitch Nov 3 6:00pm ATLAS
45 seconds Objective:
Motivate to take action Hear more
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Source: JimLinfield, Cooley Godward
Consider These Points What market are you in & why attractive? What urgent problem are you solving? Why will you win? What is the validation (customers,
investors, etc.)? Ask yourself what is the one thing
that listeners should remember
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Source: JimLinfield, Cooley Godward
Learning & Networking Deming Entrepreneurship Center
http://leeds.colorado.edu/Deming Silicon Flatirons http://www.silicon-
flatirons.org Before Workshops in ATLAS Frank Moyes
Discuss Bplan 1 hour before & after workshops Cross Campus Entrepreneurship Courses
(undergraduates)
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Contacts & Information [email protected] – Law
School [email protected] – Law
School [email protected] – Leeds School
www.cunvc.org – Website
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