Post on 02-Nov-2014
description
base one group ©2009
oCTober 2009
as simple as possible, but not simpler.Brand exploration with npL
base one group ©2009
oCTober 2009
brand explorations
base one group ©2009
oCTober 2009
brand explorations
...what you believe
...where you’re going
...how you act
...what you value
...who you reach
...how you work
...what you offer
...how you communicate
base one group ©2009
oCTober 2009
brand explorations
internal
purpose
pride
external
recognition
differentiation
value
base one group ©2009
oCTober 2009
listen
imagine
create
do
base one group ©2009
oCTober 2009
listen create
doimagine
base one group ©2009
oCTober 2009
1 brand essence
1 visual identity systemwith a variety of expressions
imagine
base one group ©2009
oCTober 2009
1 brand essence
1 visual identity systemwith a variety of expressions
appLICabLe To aLL parTs
imagine
MoTHer branD
'sub branD' 'sub branD' 'sub branD' 'sub branD'
base one group ©2009
oCTober 2009
1 brand essence
1 visual identity systemwith a variety of expressions
imagine
More THan THe Logo
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oCTober 2009
imagine
talks tooschoolsDonorsLobby audience
suppliesprofessionalTrustedenergeticDynamic
npLMoTHer branD
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oCTober 2009
imagine
talks tooseveral cultural service groups
suppliesCulturally relevantapproachableaccessiblepersonable
'LaTIna''sub branD'
base one group ©2009
oCTober 2009
talks tooschoolsDonorsLobby audience
suppliesprofessionalTrustedenergeticDynamic
npLMoTHer branD
talks tooseveral cultural service groups
suppliesCulturally relevantapproachableaccessiblepersonable
'LaTIna''sub branD'
imagine
base one group ©2009
oCTober 2009
opTIon:SOMETHING THAT CAN HAVE LOTS OF DIFFERENT VOICESAn ID system that allows itself to be de-constructed and re-constructed to appeal in look and feel and message to different cultural groups
base one group ©2009
oCTober 2009
opTIon:SOMETHING THAT CAN SAY IT ALL IN ONE VOICEAn ID system that embodies all visual elements in one
base one group ©2009
oCTober 2009
evolutionvsrevolution
opTIon:
base one group ©2009
oCTober 2009
evolutionvsrevolution
recent logo change
prompt re-assesment
opTIon:
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oCTober 2009
opTIon:
sTanD ouTVs FIT In
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oCTober 2009
opTIon:
sTanD ouTVs FIT In
will it make us look more professional?
opTIon:
base one group ©2009
oCTober 2009
sTanD ouTVs FIT In
"
"will it make us look more professional?
You should be able to cover up the logo and still identify the company because the look and feel is so distinctive Michael Bierut Pentagram
base one group ©2009
oCTober 2009
opTIon:THE NAME
NPL NAZ ???
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oCTober 2009
opTIon:THE NAME
NPL
Unemotional?Competition?
NAZ
This lady's not for turning.
???
Based on brand idea = translation issues
base one group ©2009
oCTober 2009
opTIon:THE NAME
NPL
Unemotional?Competition?
NAZ
This lady's not for turning.
???
Based on brand idea = translation issues
NPL x 15,000
Naz Project London x 13,600
Naz Project x 15,200
base one group ©2009
oCTober 2009
VS VS VS VS
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oCTober 2009
1 brand essence
1 visual identity systemwith a variety of expressions
imagine
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oCTober 2009
we’re not 'supportive'
imagine
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oCTober 2009
we're in itimagine
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oCTober 2009
affecting &being affected
imagine
"Not being accepted meant I didn’t belong in my community. I then felt my only other option was to just belong to the gay community. It was only after Naz that I felt I could belong and was able to see myself as a Muslim again."
base one group ©2009
oCTober 2009
base one group ©2009
oCTober 2009
"Back in my country I felt that I didn't belong as I was seen as black.It was a complete surprise for me to come here and find I was white.But still I didn't belong."
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oCTober 2009
being & belonging
imagine
base one group ©2009
oCTober 2009
being & belonging
a state of
a place of
imagine
base one group ©2009
oCTober 2009
being & belonging
us: understanding by beingNPL belongs to us, we belong to NPL
you: enabling a sense of being
an understanding of belonging
imagine
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oCTober 2009
resonance?dynamic?inspiring?
imagine
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oCTober 2009
further exploration
imagine
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oCTober 2009
We don’t contribute to‘stereotyping’ & ‘negative re-enforcement’,but build ‘myth busting’ & positive messages
imagine
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oCTober 2009
We took‘prevention’ of sexually transmitted diseases,and turned it into‘promotion’ of sound sexual approaches
imagine
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oCTober 2009
We enable the transformation from‘I don’t belong’,to ‘this is my space’
imagine
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sepTeMber 2009
We changecreating a ‘dependency on the system’,to ‘self reliance’.
imagine
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oCTober 2009
We take people from‘what am I?’,to ‘I AM’.
imagine
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oCTober 2009
Inspiring catalysts
imagine
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oCTober 2009
Inspiring catalysts
leading change
Provoking thought
The seeds of individual thought
Creating space from the inside-out
imagine
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oCTober 2009
Inspiring catalysts
what we do
what we are
imagine
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oCTober 2009
Inspiring catalysts
to change cultures
to change conventional thinking
imagine
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oCTober 2009
catalysts
react
provoke
inspire
imagine
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oCTober 2009
catalysts
react
provoke
inspire
imagine
Inspirational thought provoking statements that are catalysts for conversation, inspiration, deliberation
Small questions – big debates
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sepTeMber 2009
catalysts
make a change
then become absorbedinto culture, government, life
imagine
base one group ©2009
sepTeMber 2009
catalysts
responsIVe passIon
LeaDIng organIsaTIonJuDgeMenT
opporTunITY
InFLuenTIaL
MYTH eXpLoDIng
CLear
imagine
VaLues CHeCK
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oCTober 2009
style direction
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oCTober 2009
‘BURST’
imagine
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oCTober 2009
‘EXPLODE’
imagine
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oCTober 2009
‘THE SOURCE’
imagine
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oCTober 2009
‘POTENT’
imagine
oCTober 2009
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oCTober 2009
‘STORYTELLING’
imagine
TRAINING PRODUCT?
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oCTober 2009
listen
imagine do
createNEXT STEPS