Npl imagine 9oct

base one group ©2009

oCTober 2009

as simple as possible, but not simpler.Brand exploration with npL


oCTober 2009

brand explorations


oCTober 2009

brand explorations

...what you believe

...where you’re going

...how you act

...what you value

...who you reach

...how you work

...what you offer

...how you communicate


oCTober 2009

brand explorations

internal

purpose

pride

external

recognition

differentiation

value


oCTober 2009

listen

imagine

create

do


oCTober 2009

listen create

doimagine


oCTober 2009

1 brand essence

1 visual identity systemwith a variety of expressions

imagine


oCTober 2009

1 brand essence


appLICabLe To aLL parTs

imagine

MoTHer branD

'sub branD' 'sub branD' 'sub branD' 'sub branD'


oCTober 2009

1 brand essence


imagine

More THan THe Logo


oCTober 2009

imagine

talks tooschoolsDonorsLobby audience

suppliesprofessionalTrustedenergeticDynamic

npLMoTHer branD


oCTober 2009

imagine

talks tooseveral cultural service groups

suppliesCulturally relevantapproachableaccessiblepersonable

'LaTIna''sub branD'


oCTober 2009

talks tooschoolsDonorsLobby audience

suppliesprofessionalTrustedenergeticDynamic

npLMoTHer branD

talks tooseveral cultural service groups

suppliesCulturally relevantapproachableaccessiblepersonable

'LaTIna''sub branD'

imagine


oCTober 2009

opTIon:SOMETHING THAT CAN HAVE LOTS OF DIFFERENT VOICESAn ID system that allows itself to be de-constructed and re-constructed to appeal in look and feel and message to different cultural groups


oCTober 2009

opTIon:SOMETHING THAT CAN SAY IT ALL IN ONE VOICEAn ID system that embodies all visual elements in one


oCTober 2009

evolutionvsrevolution

opTIon:


oCTober 2009

evolutionvsrevolution

recent logo change

prompt re-assesment

opTIon:


oCTober 2009

opTIon:

sTanD ouTVs FIT In


oCTober 2009

opTIon:

sTanD ouTVs FIT In

will it make us look more professional?

opTIon:


oCTober 2009

sTanD ouTVs FIT In

"

"will it make us look more professional?

You should be able to cover up the logo and still identify the company because the look and feel is so distinctive Michael Bierut Pentagram


oCTober 2009

opTIon:THE NAME

NPL NAZ ???


oCTober 2009

opTIon:THE NAME

NPL

Unemotional?Competition?

NAZ

This lady's not for turning.

???

Based on brand idea = translation issues


oCTober 2009

opTIon:THE NAME

NPL

Unemotional?Competition?

NAZ

This lady's not for turning.

???

Based on brand idea = translation issues

NPL x 15,000

Naz Project London x 13,600

Naz Project x 15,200


oCTober 2009

VS VS VS VS


oCTober 2009

1 brand essence


imagine


oCTober 2009

we’re not 'supportive'

imagine


oCTober 2009

we're in itimagine


oCTober 2009

affecting &being affected

imagine

"Not being accepted meant I didn’t belong in my community. I then felt my only other option was to just belong to the gay community. It was only after Naz that I felt I could belong and was able to see myself as a Muslim again."


oCTober 2009


oCTober 2009

"Back in my country I felt that I didn't belong as I was seen as black.It was a complete surprise for me to come here and find I was white.But still I didn't belong."


oCTober 2009

being & belonging

imagine


oCTober 2009

being & belonging

a state of

a place of

imagine


oCTober 2009

being & belonging

us: understanding by beingNPL belongs to us, we belong to NPL

you: enabling a sense of being

an understanding of belonging

imagine


oCTober 2009

resonance?dynamic?inspiring?

imagine


oCTober 2009

further exploration

imagine


oCTober 2009

We don’t contribute to‘stereotyping’ & ‘negative re-enforcement’,but build ‘myth busting’ & positive messages

imagine


oCTober 2009

We took‘prevention’ of sexually transmitted diseases,and turned it into‘promotion’ of sound sexual approaches

imagine


oCTober 2009

We enable the transformation from‘I don’t belong’,to ‘this is my space’

imagine


sepTeMber 2009

We changecreating a ‘dependency on the system’,to ‘self reliance’.

imagine


oCTober 2009

We take people from‘what am I?’,to ‘I AM’.

imagine


oCTober 2009

Inspiring catalysts

imagine


oCTober 2009

Inspiring catalysts

leading change

Provoking thought

The seeds of individual thought

Creating space from the inside-out

imagine


oCTober 2009

Inspiring catalysts

what we do

what we are

imagine


oCTober 2009

Inspiring catalysts

to change cultures

to change conventional thinking

imagine


oCTober 2009

catalysts

react

provoke

inspire

imagine


oCTober 2009

catalysts

react

provoke

inspire

imagine

Inspirational thought provoking statements that are catalysts for conversation, inspiration, deliberation

Small questions – big debates


sepTeMber 2009

catalysts

make a change

then become absorbedinto culture, government, life

imagine


sepTeMber 2009

catalysts

responsIVe passIon

LeaDIng organIsaTIonJuDgeMenT

opporTunITY

InFLuenTIaL

MYTH eXpLoDIng

CLear

imagine

VaLues CHeCK


oCTober 2009

style direction


oCTober 2009

‘BURST’

imagine


oCTober 2009

‘EXPLODE’

imagine


oCTober 2009

‘THE SOURCE’

imagine


oCTober 2009

‘POTENT’

imagine

oCTober 2009


oCTober 2009

‘STORYTELLING’

imagine

TRAINING PRODUCT?


oCTober 2009

listen

imagine do

createNEXT STEPS

Npl imagine 9oct

Design

Transcript of Npl imagine 9oct