Post on 18-Jan-2016
Nordic Marketing Conferenceof Statistical Products and Services
Helsinki, Finland, June 13-15th - 2005
Country Presentation:Denmark
Statistics DenmarkErik Sommer
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Country Presentation: Denmark 2005 (1-4)
1) Organizational focus
2) Revenues from sales and services
3) Website Project www.dst.dk
4) Target topics - Workshops directed by Statistics Denmark
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Organizational focus (1)• Establishment of service centergroup coordinating
sales activities within Social Statiscis, Business Statistics and Economic Statistics. Contactperson: Isak Isaksen (horizontal focus).
• Customer’s Centre in each statistical departemental division. Contactperson: Erik Sommer, Jens Thomasen, Marius Poulsen (vertical focus).
• Divisions with total customer focus: Research Services (13), Interviews- and Market Service (15) and International Consulting (19) (customer focus).
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Organizational Chart 2005 (1)
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Total revenue sales and services 2005 – euro (2)
• Revenues from publications 0,8 mio• European Union 2,2 mio • Other revenues/subsidies 2,3 mio• Revenues from services 6,9 mio• Total revenues from sales and
services 12,2 mio• Revenue from sales and services as
precent of total revenue 29%
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Top 5 services products in 2005 - Euro (2)
• Interview 0.7 mio
• Small Statistical Area 0,7 mio
• Law Model 0,6 mio
• Research Services 1,5 mio
• International Consultancy 0,7 mio
• appx. 60 % of total revenues from services
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New contribution since the last Nordic Marketing Conference – from Denmark (2)
• National Square Grid for Denmark
• Web Marketing
• Customer centre in each departemental division
• Establishment of sales team
• Restructuring of municipalities
• Municipality day 2005
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Website project: New approach – Sales Team (3)
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Website project: Web Marketing (3)
• More information about the website project including the use of customer focus groups.
• Workshop 7: The Web as a Marketing media
• Contactperson: Lotte Buchbjerg Petersen
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Workshops: Statistics Denmark (4)
• Workshop 4: Competition and Co-operation on the Market of Statistical Services, Erik Sommer.
• Workshop 7: The Web as a Marketing media, Lotte Buchbjerg Petersen.
• Workshop 8: Product Development and Acces to Individual Data for Research Purposes, Otto Andersen.
• Workshop 9: Pricing Policy and Pricing Problems Copyright Issues, Juridical Aspects on Customer Agreement, Isak Isaksen.
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Nordic Marketing Conference 2005 (Danish Delegation)
Statistics Denmark at the
Nordic Marketing Conference 2005:
Isak Isaksen
Lotte Buchbjerg Petersen
Erik Sommer
Maja Fromsier Mortensen
Otto Andersen
Mikael Pedersen