Nordic Marketing Conferenceof Statistical Products and Services

Helsinki, Finland, June 13-15th - 2005

Country Presentation:Denmark

Statistics DenmarkErik Sommer

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Country Presentation: Denmark 2005 (1-4)

1) Organizational focus

2) Revenues from sales and services

3) Website Project www.dst.dk

4) Target topics - Workshops directed by Statistics Denmark

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Organizational focus (1)• Establishment of service centergroup coordinating

sales activities within Social Statiscis, Business Statistics and Economic Statistics. Contactperson: Isak Isaksen (horizontal focus).

• Customer’s Centre in each statistical departemental division. Contactperson: Erik Sommer, Jens Thomasen, Marius Poulsen (vertical focus).

• Divisions with total customer focus: Research Services (13), Interviews- and Market Service (15) and International Consulting (19) (customer focus).

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Organizational Chart 2005 (1)

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Total revenue sales and services 2005 – euro (2)

• Revenues from publications 0,8 mio• European Union 2,2 mio • Other revenues/subsidies 2,3 mio• Revenues from services 6,9 mio• Total revenues from sales and

services 12,2 mio• Revenue from sales and services as

precent of total revenue 29%

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Top 5 services products in 2005 - Euro (2)

• Interview 0.7 mio

• Small Statistical Area 0,7 mio

• Law Model 0,6 mio

• Research Services 1,5 mio

• International Consultancy 0,7 mio

• appx. 60 % of total revenues from services

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New contribution since the last Nordic Marketing Conference – from Denmark (2)

• National Square Grid for Denmark

• Web Marketing

• Customer centre in each departemental division

• Establishment of sales team

• Restructuring of municipalities

• Municipality day 2005

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Website project: New approach – Sales Team (3)

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Website project: Web Marketing (3)

• More information about the website project including the use of customer focus groups.

• Workshop 7: The Web as a Marketing media

• Contactperson: Lotte Buchbjerg Petersen

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Workshops: Statistics Denmark (4)

• Workshop 4: Competition and Co-operation on the Market of Statistical Services, Erik Sommer.

• Workshop 7: The Web as a Marketing media, Lotte Buchbjerg Petersen.

• Workshop 8: Product Development and Acces to Individual Data for Research Purposes, Otto Andersen.

• Workshop 9: Pricing Policy and Pricing Problems Copyright Issues, Juridical Aspects on Customer Agreement, Isak Isaksen.

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Nordic Marketing Conference 2005 (Danish Delegation)

Statistics Denmark at the

Nordic Marketing Conference 2005:

Isak Isaksen

Lotte Buchbjerg Petersen

Erik Sommer

Maja Fromsier Mortensen

Otto Andersen

Mikael Pedersen