Become a Social MediaExpert in 60 Minutes

Bridget L. Brandt

Director of Marketing

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http://about.me/bridgetlbrandt

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Agenda

• Goals For Social Media• Why We Do It• How to Be Social• Listening for Leads In Social Media

– Linked In – Twitter – Facebook– HootSuite– Links

• Real World—Tips, Tricks, & Q/A

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Goals

• Increasing brand awareness.• Research. • Listen.• Monitor.• Engage. • Build reputation.• Leads.

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How To Be Social• Listen

– Gain insight into our “audience” customers, competitors, prospects, influencers. – RSS feeds, Google Reader, Google alerts and tools like Hootsuite, Social Mention

• Share– Links to content on our blog, website: whitepapers etc. – Events or conferences you are attending and announcements in real time. – Content from training/conference sessions: live tweet content, post something to Facebook,

etc.– Videos or pictures of events – presentations, parties, customers, partners, employees etc.

• Engage – Make comments, respond to mentions of @yourhandle. Ask questions. Help others connect

online. “DM you should follow …”

• Acknowledge– Publicly recognize, give thanks, call out fans, followers, etc.

• Create – Social media may be the engine for our marketing efforts, the fuel that powers it is CONTENT. – Commit to creating content – your own blog posts, tweets etc.

• Promote – Any actions that drive to our website, blog or related content even sales, marketing or training

events.

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YOU Create & Publish Quality Content

YOU Invite, Share, Engage,

Acknowledge

“Users” Share & Content, Create Links

Sites get traffic. Leads

Increase

YOUR “Rep” is

Reinforced

YOU Measures

New Users Discover

Organically Online

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Who uses social networking at work?

64% access SM sites via their mobile device. 35% via their work computer.

What do they use it for? - 10% personal - 35% business - 55% both

Employees who access social media at work

are happier and MORE productive.

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Be Consistent with Naming

• Examples online.– Facebook –

www.facebook.com/SageNonprofit– LinkedIn.– www.slideshare.net/SageNonprofit – www.twitter.com/SageNonprofit – You Tube - SageNonprofit– Participate in the community

forums and visit our blog http://www.SageWords.net.

Nearly 2/3 of US Internet users regularly use a social network. Source: Hubspot, 12/11

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Social Framework

6:1 Blog Forum Facebook Linked In Slideshare Twitter You Tube

Listen Daily Daily Daily Daily Daily Daily Daily

Share 3/week 1-2/Day

Engage 3/week 1-2/Day

Acknowledge 3-5/week 1-2/week

Promote 2/week 3/week

Create 3/week Daily 1 – 2/day 2/week 1/month 4-6/day 1/week

Measure

“Social media may be the engine for your marketing efforts, the fuel that powers it is content.”

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Linked In

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Linked In – A Tale of Two Profiles

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Linked In Tips – Your Profile1. Your profile is your introduction -

complete it.

2. Add a headline that communicates what you do vs. your title. Think of keywords colleagues or prospects would use to find you in Linked In.

3. Add Summary & Specialties make them client and industry focused.

4. For each job experience: answer who you help, problems you solve & results achieved.

5. Use the space “above the fold” to communicate whatever info you want to give to sell yourself or your services. You can list your services, a summary of clients helped, etc.

Add a Headline

Add Summary & Specialties

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Linked In Groups

• Go to the Search bar at the top left of the LI screen, select “Groups” from the drop down and type in your subject of interest.

• Linked In Groups enable you to define how you participate in discussions and receive information. You can choose to login and browse topics or you choose to receive a collated email of discussions daily or weekly.

• Select the group of interest and then navigate to “My Settings” on the “More” tab. A screen like the one shown will display.

Search 4 Groups Here

Once in the “Group” page,

select “More” to configure your

settings.

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Twitter

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Twitter Tips

• Basic terms you should know– RT – retweet, is acknowledgement– MT – modified tweet (use when you edit text and RT)– Via - use “via” for attribution and multiple acknowledgements– @reply – public conversation– Direct Message (DM) - private conversation

• Add value by sharing links to relevant, nonprofit, accounting, etc… information.

• Content from conferences is a “value add”, latest industry information, “news”, …

More than 1/2 of active Twitter users follow companies, brands, or products on social networks. Source: Hubspot, 12/11

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Twitter Tips

1. Be consistent with your names.

2. Add a picture!

3. Write a headline communicating what you do, your interests and please include our website www.sagenonprofit.com.

4. Use Hootsuite, Tweetdeck etc. to organize and manage.

5. Start by following and listening.

6. Share and acknowledge.

7. Engage in conversations.

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6 Reasons to Use Twitter

1. Competitive intelligence “spy” on what other Nonprofits are doing.

2. Follow, listen and keep up with your donors.

3. Increase awareness.

4. Discover and follow up with funding opportunities.

5. Address service/program shortfalls rapidly

6. Generate leads when you post and share relevant content and Twitter, you help to drive traffic to your website/s, increase SEO rankings …

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Framework for Actions - Twitter

Create & Share

Promote Event

Engage Prospect

Acknowledge

Listen

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Framework for Actions - Twitter

Acknowledge

Create & Engage

Listen & Share

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Facebook

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About Facebook

• We are pretty certain you know about Facebook.– Yes, there are an

awful lot of posts about cats.

– It can suck huge amounts of time from your day.

– BUT….stat

Did you know that 93% of US adult internet users are on Facebook? Unless you only sell to that laggy little 7% of all internet users, think again! Source: Hubspot, 12/11

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Facebook Tips1. Fill out your profile completely.

2. Connect to donors, like minded orgs, partnerships, funders

3. Update your status.

4. Connect your page to your web page, remember the point is to drive traffic to your site.

5. Be FUN!

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Pintrest

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About Pintrest

• Pinterest is a Virtual Pinboard.

Pinterest lets you organize and share all the images you find on the web.

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Hootsuite

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Hootsuite (it’s free!)

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Hootsuite

Listen in on the conversations online. Organize multiple streams of info by your @handle or #searchterm. Here we are listening to #afpmeet, #nptech and “fundraising

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Hootsuite

Write your message and select the networks to post in by checking the account icon. You can even schedule your tweets in advance.

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More Links

• www.linkedin.com• www.facebook.com• www.twitter.com• www.hootsuite.com• www.tweetdeck.com

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Twitter: BridgetLBrandt

Blog: www.donorexperience101.com

Bridget.Brandt@Sage.com

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