Social Media 101: Nonprofit
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How Your Nonprofit Can Profit Social Media 101
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Transcript of Social Media 101: Nonprofit
How Your Nonprofit Can Profit
Social Media 101
Let’s face it.
The world of social
media is daunting.
Where to start?
Adrian Sargeant – Chief Scientist - bloomerang
Did you know that of donors will leave a
nonprofit because of a lack of communication?
People give to
people not to
organizations.
Image Source B2C
Case Foundation Study: Nonprofits74% nonprofits engage
their communities with social
media.
Only 53% actually follow
best practice of establishing
thought leadership.
Where to Begin?
If it Isn’t Broken...
“Relationships are the business of social media.
All relationships have relevance.” e.h.singer
Start WIth a
Connect the Dots (I mean Donors!)
Hottest SPots for Building Community
● Facebook● Twitter● YouTube
Invite Your Donors Home When someone likes your page Facebook,
or follows you on Twitter, it provides an
opportunity to appear on their feed and
connect to your website homepage
It’s all About SharingContent Ideas Video Image Text Audio Link
Informative Newscasts Documents
Editorial Photos, Infographics
New Stories Newscasts Links to Informative Content
Inspirational Testimonials, Movies
Beautiful photos, art
Written Stories,
Testimonials
Music, Interviews
Links to Inspiring Content
Empowering Screencasts, Recorded Training
Infographics, Motivational
Images
Educational Books or
Blogs
Keynotes Speeches, Interviews
Links to Empowering Content
Entertaining Movies, TV, Video Games
Memes Fictional Stories
Music, Comedy
Links to Entertaining Content
dimage credit, anielsanchez.com
Be Shareable
The more shareable content you
produce, the more people will see what
your organization is doing, and be
motivated to get behind it.
Facebook: Make Sure You’re COvered
Customize your cover photo. Upload
inspiring images of your
community, volunteers or
people they serve.
Ask individuals for
“advice” instead of “money”.
Tell them that they
(their ideas, opinions, feedback) are important to your organization.
The Ask Magic
Statement“I have an Idea and
would like you to
help me think it
through.”
Show Love
Tag supporters in photos and posts.It makes them feel
appreciated, and
allows your posts to
be shared
with their followers.
95% of donors appreciate a thank-you call within a day or two of their donation.
85% said it would influence them
to give again.
84% said they would definitely or probably
give a larger gift.
* Penelope Burk, Donor Centered Fundraising
Facebook | Twitter
Is Your Page Engaged?
Social networks are perfect
for asking questions and
opening up discussions with
your audience.
Go Ahead,Ask!Would? Should?
Bright Cover Photo
Connect with Followers
Share videos
Personable Profile Photo
Facebook I do’s
Engaging Avatar or Logo
Call to Action
Engaging Header
Twitter I do’s
Invite Followers
OK, I’m In.
Focus on your core target
audience, those people most
likely to respond to your
messages by taking action.
Get to the Heart of your Donors
Social Committee: Terms of Endearment ● Likes communicating with
stakeholders
● Likes technology (does not need to
be tech-savvy)
● Is creative● Has finger on pulse of latest news● Is well-connected and enthusiastic.
Blog: Dear Donor, It’s All About YOU! ● Use the word “You”
● Delete the word “We”
● Show and tell stories
● Use Pictures! Be fun!
● Post Regularly!
Donor
Organization
Editorial Calendar: It’s a Date
Image by Jeff Hartman; Sales-Marketing-SEO.com
● Facebook Instant Post Insights
● Twitter ReTweets, mentions
● Website analytics and traffic
● Blog traffic
● Email newsletter signups
Commit, Measure and Improve
Thank you!
www.sheconsulting.comp: [email protected]
Follow me!You provide the dots, I’ll create your digital mark.
