Post on 14-Aug-2015
THE AGENCY FOR NOW AND BEYOND
@SUNEKAAE
Nike+ FuelBand& how we grow Stockholm startups WITH hardware
Yep, these ARE related!
ME• Copenhagen, London,
New York, Stockholm • Outsider’s
perspective
IOT & QS• Electrocardiography • Respiratory rate • Body temperature • Accelorometer
!
• Saturation • Blood pressure
f*ck up night sup46 - fail & succeed
Nike+ Physical Products
‘06 ‘08 ‘10 ‘12 ‘12 ’13/14
Wrist Wearables
1976 1983 2003 2006 2012 2012
2013 2013 2012/2013 2013 2014 2015
The future of Nike+ Hardware
Challenges
Fuelband (and Sportwatch)
commoditised
ESP not sufficiently
mainstream (no killer app, plus
expensive)
Possible Routes
Platform for innovation.
Pebble. Apple. Ant. Runkeeper.
Fabrics & nano
Stay cutting edge of HW
(heartrate, gyro, ECG, breath)
Where are we now?
“Wearables” & “connected devices” now established as
mainstream!
“The Future May Belong To Hardware Startup
Accelerators” — Forbes, July, 2014
The internet of things
movement
The normalization
of crowd-funding
The compounding
success of hardware startups
OCULUS $2B NEST $3B
DROPCAM $0.5B
Sweden All aboard the train
What we need to suceed!
AcceleratorsAlready happening?
Events & Workshops
Learn & evolve
Get community together
Network & ecosystem
Community bridging sw-startup, makers/IOT,
education, government, VC.
Great Physical Space
Hardware playground
Right tools • Right people
Stockholm Playground
“where you’d always rather be”
(except for “fredags-mys”)
The internet of things
movement
The normalization
of crowd-funding
The compounding
success of hardware startups
OCULUS $2B NEST $3B
DROPCAM $0.5B
Accelerators Events & Workshops
Network & ecosystem
Great Physical
Space
The internet of things
movement
The normalization
of crowd-funding
The compounding
success of hardware startups
OCULUS $2B NEST $3B
DROPCAM $0.5B
@SUNEKAAE
Thank you!
NEXT/FUTURE
• more / other sensors? (heartrate, gyro, ECG, co2, brainwaves)
• fabric / smart-garments (eg Sensoria)
!