THE AGENCY FOR NOW AND BEYOND

@SUNEKAAE

Nike+ FuelBand& how we grow Stockholm startups WITH hardware

Yep, these ARE related!

ME• Copenhagen, London,

New York, Stockholm • Outsider’s

perspective

IOT & QS• Electrocardiography • Respiratory rate • Body temperature • Accelorometer

!

• Saturation • Blood pressure

f*ck up night sup46 - fail & succeed

Nike+ Physical Products

‘06 ‘08 ‘10 ‘12 ‘12 ’13/14

Wrist Wearables

1976 1983 2003 2006 2012 2012

2013 2013 2012/2013 2013 2014 2015

The future of Nike+ Hardware

Challenges

Fuelband (and Sportwatch)

commoditised

ESP not sufficiently

mainstream (no killer app, plus

expensive)

Possible Routes

Platform for innovation.

Pebble. Apple. Ant. Runkeeper.

Fabrics & nano

Stay cutting edge of HW

(heartrate, gyro, ECG, breath)

Where are we now?

“Wearables” & “connected devices” now established as

mainstream!

“The Future May Belong To Hardware Startup

Accelerators” — Forbes, July, 2014

The internet of things

movement

The normalization

of crowd-funding

The compounding

success of hardware startups

OCULUS $2B NEST $3B

DROPCAM $0.5B

Sweden All aboard the train

What we need to suceed!

AcceleratorsAlready happening?

Events & Workshops

Learn & evolve

Get community together

Network & ecosystem

Community bridging sw-startup, makers/IOT,

education, government, VC.

Great Physical Space

Hardware playground

Right tools • Right people

Stockholm Playground

“where you’d always rather be”

(except for “fredags-mys”)

The internet of things

movement

The normalization

of crowd-funding

The compounding

success of hardware startups

OCULUS $2B NEST $3B

DROPCAM $0.5B

Accelerators Events & Workshops

Network & ecosystem

Great Physical

Space

The internet of things

movement

The normalization

of crowd-funding

The compounding

success of hardware startups

OCULUS $2B NEST $3B

DROPCAM $0.5B

@SUNEKAAE

Thank you!

NEXT/FUTURE

• more / other sensors? (heartrate, gyro, ECG, co2, brainwaves)

• fabric / smart-garments (eg Sensoria)

!