New Media Marketing 2015

Post on 17-Jul-2015

76 views 2 download

Transcript of New Media Marketing 2015

Yusuf Chowdhury

210-316-3123

www.OnlineBusinessOwners.Org

1

Strategic Marketing Management Through New Media Marketing

@yusufchowdhury

2@yusufchowdhury

3@yusufchowdhury

4@yusufchowdhury

5@yusufchowdhury

Understand Your Target Market!

6@yusufchowdhury

7

• 93% of online experiences begin with a search engine.• 97% of consumers search for product and services online.• Online search is the #1 driver of traffic to websites.• 75% of users never scroll past the first page of search results.• Over 39% of customers today come from search engine.

@yusufchowdhury

8

Where Do Consumers Search From?

@yusufchowdhury

9

Mobile Marketing Is The Next Big Thing!

57% would not recommend a business with a bad mobile site.71% of mobile users expect a mobile site to load as fast as a desktop.40% have turned to a competitors site after a bad mobile experience. 95% of Smartphone users search for local information. 61% of users call a business after searching. 59% will visit business location after searching on mobile.90% of these people will act within 24 hours.

@yusufchowdhury

10@yusufchowdhury

WebsiteOnline Adverting

SEOEmail Marketing

Social Media Content Marketing

Online PR

11@yusufchowdhury

New Media Marketing

• Focused on building relationship

• Permission based rather then selling

• Social Media, Opt-In emails, Blogs, etc...

• Interactive, immediate, accessible, constantly evolving

• Requires consumer engagement for success

• Requires time and discipline

• Anyone can participate and generate word of mouth

12@yusufchowdhury

Keyword Research Tools

13@yusufchowdhury

Competitive Analysis Tools

14@yusufchowdhury

Why Social Media?

15@yusufchowdhury

16@yusufchowdhury

17@yusufchowdhury

Co-Working Space

18@yusufchowdhury

19@yusufchowdhury

Business & Entrepreneurship Trainings

20@yusufchowdhury

Finding Professionals

21@yusufchowdhury

Recommended Books

22@yusufchowdhury

Links and Recourses

Crowdfunding: https://fundly.comhttps://www.causes.comhttps://www.justgive.orghttps://www.crowdrise.comhttp://www.razoo.comhttps://www.kickstarter.comhttp://www.gofundme.comhttp://www.firstgiving.comhttps://www.indiegogo.com

Co-Working Space: http://geekdom.comhttp://cafecommercesa.orghttp://venturepointsa.comhttp://www.firecatstudio.com

23@yusufchowdhury

Links and Recourses

Business Trainings: http://sasbdc.orghttps://www.score.orghttp://www.accion.orghttp://www.sba.govhttp://venturelab.orghttp://saonlinemarketing.com/

Finding Professionals: https://freelancer.comhttps://www.odesk.comhttps://www.elance.comhttp://www.peopleperhour.comhttp://99designs.comhttp://studio.envato.comhttp://www.coroflot.comhttp://www.guru.comhttps://www.fiverr.com

24@yusufchowdhury

SEO Tools

moz.com/toolwoorank.comalexa.comcompete.comlink-assistant.commajesticseo.commoz.com/local/

Google Analytics Google Webmaster tool opensiteexplorer.orgsocialcrawlytics.comgtmetrix.comwebpagetest.orginternetmarketingninjas.com

25@yusufchowdhury

@yusufchowdhury 26