Social Media Marketing2015 Moving Forwards

Syndacast in 2015

Company SummarySyndacast is a performance-driven digital agency headquartered in Bangkok, Thailand with strong presence in Singapore, Indonesia and India.

Since it was founded in 2008, Syndacast has gained considerable recognition of delivering ROI beyond clients' expectations.

Syndacast Entities

Singapore

Jakarta

Bangkok

Team of 50 interactive experts

Offices in Bangkok, Singapore New Delhi Office in 2016 Invoicing entity in Jakarta

Delhi

Our Experience

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Real Estate

Government

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Travel

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Social Media MarketingGlobal Trends 2015 - 2016

The Social Media LandscapeIt’s fast, ever-changing and unpredictable.

January 2014 October 2014

Source: GlobalWebIndex | Facebook | VentureBeat

The Social Media LandscapeFast-forwarding to August 2015

Source: Statista

Number of active users in millions

The Social Media LandscapeIt’s fast, ever-changing and unpredictable.

Source: Greenbot | WSJ | thenextweb | smallbiztrends

A Peak into Social Media Channel #1Worldwide, there are over 1.44 billion monthly active Facebook users. A 13 percent increase from 2014. – source: Facebook

Age 25 to 34 makes up 29.7% of users and is the most common age demographic. – source: Facebook

Facebook users comprise of 53% female and 47% male. – source: Facebook

Highest traffic occurs mid-week between 1 to 3 pm. – source: Bit.ly blog

On Thursdays and Fridays, engagement is 18% higher. – source: Bit.ly blog

There are 83 million fake profiles. – source: CNN

300 million photos are uploaded every day – source: Gizmodo

936 million people log onto Facebook daily for March 2015, representing a 17% increase year over year – source: Facebook

There are 1.25 billion mobile active users, a 24% increase year over year– source: Facebook

A Peak into Social Media Channel #2There are over 316 million active Twitter users per month, 80% of which are on mobile devices. – source: Twitter

About 56% of monthly active users are actually tweeting. The rest are just basically lurking. – source: Rocket Post

The average number of follower per user is 208. – source: Jeff Bullas

About 63 percent of Twitter users regard their smartphones as their primary tweeting device. – source: eMarketer

About 71% of tweets are ignored and only 23% generate a reply. – source: iMedia Connection

42% of international brands post 10 tweets per day on average– source: Social Times

Tweets containing image links have 5x higher engagement rate – source: Jeff Bullas

A Peak into Social Media Channel #3

90% of Instagram users are younger than 35 years old – source: Science Daily

An estimated 30% of Instagram accounts are inactive. – source: Business Insider

@mentions in Captions receive 56% more engagement – source: Simply Measured

Adding a location results in 79% higher engagement – source: Simply Measured

High light images generate 24% more likes than dark images. While a high amount of background space generate 29 %more likes than those with minimal space. – source: Curalate

Images with high level of texture generate 79% more likes. – source: Simply Measured

Instagram has 300m monthly active users. – source: Statista

On average, Instagram users post 70 million photos and hit the ‘like’ button 2.5 billion times a day – source: Instagram

Social Media MarketingThings to Look Out For 2015 - 2016

Social Networks: Battling to Become Your e-Wallet

Source: techcrunch

Facebook announced a partnership with e-commerce site platform Ecwid to let its 450,000 merchants easily integrate Autofill With Facebook, a feature that lets customers pull in credit card, billing, and shipping info they’ve stored on Facebook.

Social Networks: Battling to Become Your e-Wallet

Source: techcrunch

March 2015 – Facebook rolled out Friend-to-Friend payment option in US. Function to propagate into other countries over the coming months.

The Birth of Social-Commerce

Source: Wall Street Journal

Since Facebook and especially Twitter are real-time media, they’re perfect for short-term deals tied in with fleeting trends. Aka Today only Deals!

Smart Devices Becoming Social

Source: Facebook

Cheap and increasingly sophisticated sensors prepares the world for smart devices.

Social media giants are getting ready for the Internet of Things.

Niche Social Networks

Niche Social NetworksInterest-based network works better than people-based networks.Smaller but stronger communities.

Privacy (The Illusion Of)

Source: wired

$35 million to $0 in 10 months

Secret shuts down because anonymity makes people mean.

“I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care.” – David Byttow

Privacy (The Illusion Of)

Privacy (The Illusion Of)

Source: Facebook

Facebook launches ‘Rooms’ anonymous chat room app.

Invite only and requires special code to be scanned by phone’s camera to join.Moderators can ban people or set rooms to be 18+.

Social Media MarketingChannels vs Industry vs Purpose 2015 - 2016

Social Network by Industry

Source: Social Media Today

Social Network by Industry

Source: Social Media Today

Social Media MarketingOpportunities 2015 - 2016

Pinterest Set to Surge

Source: Social Media Examiner

#1: Pinterest Users Are Shoppers

#2: Users Doubled in the Second Half of 2014

#3: Steady Yearly Growth Expected

#4: Pinterest May Drive More Sales Than Facebook One Day

Facebook Grows & Shrinks at Opposite Ends

Source: Social Media Examiner

Facebook grows and shrinks at opposite ends of the demographic spectrum. 

In 2016, Facebook will experience the largest percentage share increase in the Ages 65+ demographic.

During that same period, eMarketer data suggests that the Ages 18-24 demographic share will decrease slightly.

Self-Broadcasting: The New Social Share

Source: Social Media Week

Emergent of a new form of blogging - Welcome to the world of Mukbang!

The Birth of Social-Commerce

Source: Wall Street Journal

Since Facebook and especially Twitter are real-time media, they’re perfect for short-term deals tied in with fleeting trends. Aka Today only Deals!

Social Media MarketingOutlook for Thailand 2015 - 2016

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

The State of Social Media in Thailand

Source: DAAT

Thais spent millions of hours in a day watching video on YouTube.Two thirds of Thais watch videos via mobile devices.

Ariya Banomyong, Thailand country head for Google:

“The success of YouTube in Thailand is due to the readiness of the online ecosystem.”

Presented by:

Monlamai VichienwanitchkulHead of Content & Optimization