Social media marketing 2015

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PRESENTED BY: Nicole Black Co-author | Social Media for Lawyers--The Next Frontier Co-author | Criminal Law in New York Author | Cloud Computing for Lawyers Legal Technology Evangelist | MyCase.com | web-based law practice management The Ethics of Using Social Media For Marketing

Transcript of Social media marketing 2015

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PRESENTED BY: Nicole Black

Co-author | Social Media for Lawyers--The Next Frontier Co-author | Criminal Law in New York Author | Cloud Computing for Lawyers

Legal Technology Evangelist | MyCase.com | web-based law practice management

The Ethics of Using Social Media For Marketing

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SOCIAL MEDIA

It’s not a fad

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SOCIAL MEDIA FACTOID #1:

Social Media has overtaken porn as the #1 activity on the Web

porn

Source: Socialnomics.com

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SOCIAL MEDIA FACTOID #2:

If Facebook were a country it would be the world’s largestworld’s largest

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SOCIAL MEDIA FACTOID #3:

Every second 2 new members join LinkedIn2

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Lawyers cannot afford to be left out of the loop

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HOW DO YOU GET STARTED?

BE CURIOUS AND LEARN

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TWITTER FACEBOOK LINKEDIN

THE PLATFORMS

! " #

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The power of SEO

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Are lawyers and

businesses using social

media?

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Your competitors are using social media:

•39% of lawyers have obtained clients from blogging

•24% of all lawyers maintain law firm blogs

•96% of lawyers have LinkedIn profiles

•52% of law firms maintain a Facebook page

•19% of law firms have a Twitter presence

* ABA Tech Report 2015

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* Social media is useless without goals

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DETERMINE YOUR GOALS

• Network and build relationships

• Locate information to support your practice

• Showcase your expertise

• Find clients

• Make it easy for people to find you (SEO)

• Obtain speaking engagements and media mentions

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Multi-task

•Keep up to date on news & generate web presence at the same time

•Meet Feedly, your new best friend

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Text

Catch up on news relevant to you in a magazine-like, easy to read format

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Easily read and share articles and blog posts on your social networks

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* Social and professional networking are not mutually exclusive

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Stand out from the crowd

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50% - links to online content 30% - conversation with others 10% - self-promotional

The Social Media Formula

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Take off your lawyer hat

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Think before you act

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Remember: Don’t drink and tweet!

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* The Ethics of Social Media

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Sometimes the online world will feel like a maze

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A lot of people will tell you what you can’t do.

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Social media simply changes the medium, not

the message

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Avoid false or misleading

information information

______________

[ABA Model Rule 7.1]

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• Lawyer Advertising [ABA Model Rule 7.1]

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Lawyer Advertising: Is it or isn’t it?

Is it advertising? If so, a disclaimer may be required.

Distinction: Informational v. Promotional

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DON’T Unintentionally create an attorney-client

relationship

(ABA Model Rules 1.2, 1.4, 1.16, 4.4)

(New York State Bar Association Committee on Professional Ethics

 Opinion 899 (12/21/11))

Best practices: Keep responses general

Provide information rather than advice Use disclaimers

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NO Disclosing confidential information

[ABA Model Rules 1.6(ABA Model Rules 1.6, 8.3)]

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NO Improper contact with parties [ABA Model Rule 3.5 (b) & (c)]

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NOImproper client solicitation

[ABA Model Rule 7.3]

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?Stating a “specialization”

(ABA Model Rule 7.4)

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• Stating a “specialization” [ABA Model Rule 7.4]

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DON’T BE THAT GUY

YOUR OPPONENTS ARE USING IT. SO

SHOULD YOU. SOCIAL MEDIA IS FOR KIDS!

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BE CURIOUS. LEARN. THINK.

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IMPRESS YOUR COLLEAGUES.

IMPRESS YOUR CLIENTS.

IMPRESS YOUR KIDS!

BE PREPARED. $

$

$

The more you learn, the more you know.

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Thanks for listening!

Nicole Black Legal Technology Evangelist

MyCase.com | web-based law practice management

www.nicoleblackesq.com @nikiblack on Twitter

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