Social media marketing 2015
-
Upload
nicole-black -
Category
Social Media
-
view
295 -
download
0
Transcript of Social media marketing 2015
![Page 1: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/1.jpg)
PRESENTED BY: Nicole Black
Co-author | Social Media for Lawyers--The Next Frontier Co-author | Criminal Law in New York Author | Cloud Computing for Lawyers
Legal Technology Evangelist | MyCase.com | web-based law practice management
The Ethics of Using Social Media For Marketing
![Page 2: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/2.jpg)
SOCIAL MEDIA
It’s not a fad
![Page 3: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/3.jpg)
SOCIAL MEDIA FACTOID #1:
Social Media has overtaken porn as the #1 activity on the Web
porn
Source: Socialnomics.com
![Page 4: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/4.jpg)
SOCIAL MEDIA FACTOID #2:
If Facebook were a country it would be the world’s largestworld’s largest
![Page 5: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/5.jpg)
![Page 6: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/6.jpg)
SOCIAL MEDIA FACTOID #3:
Every second 2 new members join LinkedIn2
![Page 7: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/7.jpg)
Lawyers cannot afford to be left out of the loop
![Page 8: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/8.jpg)
HOW DO YOU GET STARTED?
BE CURIOUS AND LEARN
![Page 9: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/9.jpg)
TWITTER FACEBOOK LINKEDIN
THE PLATFORMS
! " #
![Page 10: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/10.jpg)
The power of SEO
![Page 11: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/11.jpg)
Are lawyers and
businesses using social
media?
![Page 12: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/12.jpg)
Your competitors are using social media:
•39% of lawyers have obtained clients from blogging
•24% of all lawyers maintain law firm blogs
•96% of lawyers have LinkedIn profiles
•52% of law firms maintain a Facebook page
•19% of law firms have a Twitter presence
* ABA Tech Report 2015
![Page 13: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/13.jpg)
* Social media is useless without goals
![Page 14: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/14.jpg)
DETERMINE YOUR GOALS
• Network and build relationships
• Locate information to support your practice
• Showcase your expertise
• Find clients
• Make it easy for people to find you (SEO)
• Obtain speaking engagements and media mentions
![Page 15: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/15.jpg)
Multi-task
•Keep up to date on news & generate web presence at the same time
•Meet Feedly, your new best friend
![Page 16: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/16.jpg)
Text
Catch up on news relevant to you in a magazine-like, easy to read format
![Page 17: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/17.jpg)
Easily read and share articles and blog posts on your social networks
![Page 18: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/18.jpg)
* Social and professional networking are not mutually exclusive
![Page 19: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/19.jpg)
Stand out from the crowd
![Page 20: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/20.jpg)
50% - links to online content 30% - conversation with others 10% - self-promotional
The Social Media Formula
![Page 21: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/21.jpg)
Take off your lawyer hat
![Page 22: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/22.jpg)
![Page 23: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/23.jpg)
Think before you act
![Page 24: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/24.jpg)
Remember: Don’t drink and tweet!
![Page 25: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/25.jpg)
* The Ethics of Social Media
![Page 26: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/26.jpg)
Sometimes the online world will feel like a maze
![Page 27: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/27.jpg)
A lot of people will tell you what you can’t do.
![Page 28: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/28.jpg)
![Page 29: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/29.jpg)
![Page 30: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/30.jpg)
Social media simply changes the medium, not
the message
![Page 31: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/31.jpg)
Avoid false or misleading
information information
______________
[ABA Model Rule 7.1]
![Page 32: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/32.jpg)
• Lawyer Advertising [ABA Model Rule 7.1]
![Page 33: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/33.jpg)
Lawyer Advertising: Is it or isn’t it?
Is it advertising? If so, a disclaimer may be required.
Distinction: Informational v. Promotional
![Page 34: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/34.jpg)
DON’T Unintentionally create an attorney-client
relationship
(ABA Model Rules 1.2, 1.4, 1.16, 4.4)
(New York State Bar Association Committee on Professional Ethics
Opinion 899 (12/21/11))
Best practices: Keep responses general
Provide information rather than advice Use disclaimers
![Page 35: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/35.jpg)
NO Disclosing confidential information
[ABA Model Rules 1.6(ABA Model Rules 1.6, 8.3)]
![Page 36: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/36.jpg)
NO Improper contact with parties [ABA Model Rule 3.5 (b) & (c)]
![Page 37: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/37.jpg)
NOImproper client solicitation
[ABA Model Rule 7.3]
![Page 38: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/38.jpg)
?Stating a “specialization”
(ABA Model Rule 7.4)
![Page 39: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/39.jpg)
• Stating a “specialization” [ABA Model Rule 7.4]
![Page 40: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/40.jpg)
DON’T BE THAT GUY
YOUR OPPONENTS ARE USING IT. SO
SHOULD YOU. SOCIAL MEDIA IS FOR KIDS!
![Page 41: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/41.jpg)
BE CURIOUS. LEARN. THINK.
![Page 42: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/42.jpg)
![Page 43: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/43.jpg)
![Page 44: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/44.jpg)
IMPRESS YOUR COLLEAGUES.
IMPRESS YOUR CLIENTS.
IMPRESS YOUR KIDS!
BE PREPARED. $
$
$
The more you learn, the more you know.
![Page 45: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/45.jpg)
![Page 46: Social media marketing 2015](https://reader031.fdocuments.in/reader031/viewer/2022021922/587b032d1a28ab93488b6c97/html5/thumbnails/46.jpg)
Thanks for listening!
Nicole Black Legal Technology Evangelist
MyCase.com | web-based law practice management
www.nicoleblackesq.com @nikiblack on Twitter
Author and co-author of: