Neuville sur Saône activities

Workshop 4: Salzburg9th to 11th September 2009

www.innocite.eu

Significant events and actions

Working with the towns of Lure and VogheraImplementation of new measuring tools for

the observationLaunching of the action "real estate

diagnosis"Prospective surveys

www.innocite.eu

Measuring and evaluation tools pre-existing to InnoCité

Study of the commercial

implantation

Know the possibilities of new implantations in terms of square meters and activities

Know the economic situation of the town-centre activities in terms ofturnover evolution, commercial rents, investments

Objective

Periodicity: Every 2 years

Retailers' survey

Objective

Periodicity: Annual, in December

www.innocite.eu

Measure of visitors'

satisfaction

Gather the opinion of persons visiting the town-centreKnow the profile of visitors, habits, perceptions of the town-centre

Objectives

Start: 2008Periodicity: Annual, in May

www.innocite.eu

Measuring and evaluation tools pre-existing to InnoCité

www.innocite.eu

2008 2009

Users' priority

Measure of pedestrian

flows

- Information on the time schedules of pedestrian flows and on the street frequentation according to different days in the week

- A determination of the most frequented streets

Objectives

Start: 2009Periodicity: Biannual: April and October each year

www.innocite.eu

New measuring and evaluation tools

Customers' survey

Know the purchasing behaviour of the town-centre visitors

Objective

Start: 2009Periodicity: Annual: October each year

www.innocite.eu

New measuring and evaluation tools

Urban quality

EmploymentCommercial

offer

TourismAccessibility

Strategy of Neuville-sur-Saône

General services

Plan de Neuville avec hôpital et ilot Wissel

www.innocite.eu

Interviews to owners of shops and professionals

Realization of a communication document for national brands and projects

Interviews to retailers

Analysis of the database CiDO

Intervention of an architect (start in 2010)

Identification of professionnals who may change

Information/ awareness of owners and operators

Technical diagnostic of commercial cells

Prospecting "franchises" and

potentially interesting projects

www.innocite.eu

The action on "real estate"

Town council

Real Estate professionals

Information/ awareness of owners

Chamber of

commerce

Search for franchises

Pre-emption rights

A network of real estate promoters

Contact for projects

Banks

Financial feasibility

www.innocite.eu

Mobilization of partners

Measuring of the frequentation, knowing the local associations

Identification of the tourist offer in the Val de Saône

Signature of a Convention in June 2009

Diagnostic: positionning of the "Val de Saône"

Setting up of the « Mobile Info Point »

Definition of the partnership terms

1st tourism committee

www.innocite.eu

The Greater Lyon Tourist Office created a product: "a walking tour in Val de Saône"

1st "Assises du Tourisme" in Val de

Saône

The action on "tourism"

Greater Lyon

Lyon Tourist Office

Municipality of Neuville

Local actors (Heritage, Sports…)

www.innocite.eu

Mobilization ofTourism partners

Objectives

Facilitate the internal organization of CentreNeuVille

Benefit from thematic collaboration working tools with the partners

Share the information and data between partners

Create automatic assessment indicators of the activity

Bring more visibility on the actions towards the general public

Creation of an Intranet/Extranet/Interne

twebsite

www.innocite.eu

Upcoming action

www.innocite.eu

4) Upcoming action: rehabilitation of the Saône river banks

www.innocite.eu

To conclude…

The TOCEMA Europe Quality Mark 2 Audit: Town Centre Management

What InnoCité is bringing to Neuville-sur-Saône: The partnership

www.innocite.eu

Thank you for your attention