Creating Awesome Video on a BudgetJeff McRitchie

VP of MarketingMyBinding.com

http://www.MyBinding.com

@mybinding

Placeholder for Video

December2007

How We Got Started …

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Then …

Feb. 2011Google Panda

Happens

Our content marketing strategy has to change.@mybinding

The Challenge …

We Needed Video With Positive ROI

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Our Goal …

Create more than 1000videos before the end of 2011 with an overall

positive ROI.@mybinding

How …

1.Leverage Existing Content

2.Animated Product Videos

3.Demo and How To Videos

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Leverage Existing Content

Cost: Less than $5 / VideoOutcome: Moderate Success@mybinding

Animated Product Videos

Cost: Less than $10 / VideoOutcome: FAIL@mybinding

Product Demo and How To Videos

Cost: $50 / VideoOutcome: SUCCESS@mybinding

What can you get for $50 ???

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How we make them so cheap…

NO Scripts

NO Faces

Brainstorm Lists

Group Similar Videos

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Find an awesome video guy (or girl) …

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A few things we learned …

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So what were the results?

@mybinding

Jeff McRitchie

VP of Marketing

MyBinding.com

http://www.MyBinding.com

Twitter: mybinding