MyBinding MozCon Presentation: Creating Awesome Video on a Budget
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Transcript of MyBinding MozCon Presentation: Creating Awesome Video on a Budget
Creating Awesome Video on a BudgetJeff McRitchie
VP of MarketingMyBinding.com
http://www.MyBinding.com
@mybinding
Placeholder for Video
December2007
How We Got Started …
@mybinding
Then …
Feb. 2011Google Panda
Happens
Our content marketing strategy has to change.@mybinding
The Challenge …
We Needed Video With Positive ROI
@mybinding
Our Goal …
Create more than 1000videos before the end of 2011 with an overall
positive ROI.@mybinding
How …
1.Leverage Existing Content
2.Animated Product Videos
3.Demo and How To Videos
@mybinding
Leverage Existing Content
Cost: Less than $5 / VideoOutcome: Moderate Success@mybinding
Animated Product Videos
Cost: Less than $10 / VideoOutcome: FAIL@mybinding
Product Demo and How To Videos
Cost: $50 / VideoOutcome: SUCCESS@mybinding
What can you get for $50 ???
@mybinding
How we make them so cheap…
NO Scripts
NO Faces
Brainstorm Lists
Group Similar Videos
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Find an awesome video guy (or girl) …
@mybinding
A few things we learned …
@mybinding
So what were the results?
@mybinding
Jeff McRitchie
VP of Marketing
MyBinding.com
http://www.MyBinding.com
Twitter: mybinding