SBS BROADCASTING

MWG 14th OF JUNE 2012

EDWIN VALENT

STARTED FIRST OF MARCH 2012 AS

CHIEFCREATIVEOFFICER

WHO?

MWG 14-06-2012 - SBS/CREATIE2

INT

ROD

UC

TIO

N

TRANSFORM SBS INTO A FULL MEDIA FORMAT

COMPANY THAT IS FUTURE PROOF.

A COMPANY THAT DICTATES THE DUTCH MEDIA

MARKET BY SHOWING HOW TO CREATE CONTENT FOR

LOYAL COMMUNITIES AND BUILD NEW SUCCESSFUL

BUSINESS MODELS.

MAIN GOAL 2012

MWG 14-06-2012 - SBS/CREATIE3

INT

ROD

UC

TIO

N

FULL MEDIAFORMATSTRATEGY

MWG 14-06-2012 - SBS/CREATIE4

INT

ROD

UC

TIO

N

TELL OUR STORY PERFECTLY

TO OUR TARGET GROUP

WHERE, WHEN AND HOW THEY WANT TO INTERACT WITH THE STORY...

FULL MEDIA FORMAT VISION

MWG 14-06-2012 - SBS/CREATIE5

INT

ROD

UC

TIO

N

WE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEAL MEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME) USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPER WAY, REACHING THE TARGETGROUP PERFECTLY AND DELIVERING LOYALITY & RELATIONSHIPS.

TECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRING THE CONTENT TO YOUR TARGETGROUPS.

CONTENT IS KING. ESPECIALLY AS A FULL MEDIA COMPANY!

FULL MEDIA FORMAT VISION

MWG 14-06-2012 - SBS/CREATIE6

INT

ROD

UC

TIO

N

CREATING A FULL MEDIA FORMAT:

1. WHAT IS OUR MESSAGE

2. WHO IS OUR AUDIENCE

3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND AUDIENCE

4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM

5. CONTINUOUS COMMUNICATION

EDWIN VALENT - SBS (C) 2012

IN PRACTICE...

MWG 14-06-2012 - SBS/CREATIE7

INT

ROD

UC

TIO

N

INTERACTIVE MEDIA >> SBS/CREATIE

TELLSTORIES

SBS/CREATIE

MWG 14-06-2012 - SBS/CREATIE8

INT

ROD

UC

TIO

N

BIGGER & COHERENT MEDIA MIX

MWG 14-06-2012 - SBS/CREATIE9

INT

ROD

UC

TIO

N

SANOMA BOARD VISIT - SBS (C) 20122ND SCREEN

MOSTLY PROGRAM-RELATED APPS

EDWIN VALENT - SBS (C) 2012

WHAT’S HAPPENING

MWG 14-06-2012 - SBS/CREATIE11

SBS 2ND

SCR

EEN ST

RAT

EGY

1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW)- LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY

2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME

3. CREATE LOYALITY >> COMMUNITY

4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’

5. INNOVATIVE

6. MORE GRP’S

7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS

EDWIN VALENT - SBS (C) 2012

OUR WHY

MWG 14-06-2012 - SBS/CREATIE12

SBS 2ND

SCR

EEN ST

RAT

EGY

EDWIN VALENT - SBS (C) 2012

OUR WHY

MWG 14-06-2012 - SBS/CREATIE13

SBS 2ND

SCR

EEN ST

RAT

EGY

WITH OUR SECOND SCREEN STRATEGY WE WILL

CLAIM A MORE IN-DEPTH AND EXTENDED

EXPERIENCE ON PRIME TIME

(19.00 HRS - 23.00 HRS) EVERY DAY.

WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD)

THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME.

* WHERE, WHEN & HOW OUR AUDIENCE WANTS IT:- IPHONE (SEPT 2012)- IPAD (SEPT 2012)- WEBBASED (SEPT 2012)- ANDROID PHONE (NOV 2012)- ANDROID TABLETS (NOV 2012)- (WINDOWS8)

GETTHE FEELING

MWG 14-06-2012 - SBS/CREATIE14

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE15

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE16

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE17

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE18

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE19

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE

INTEGRATED IN FULL MEDIA FORMATS

20

SBS 2ND

SCR

EEN ST

RAT

EGY

MWG 14-06-2012 - SBS/CREATIE21

DIG

ITAL D

EVELO

PMEN

TS

MWG 14-06-2012 - SBS/CREATIE22

SBS 2ND

SCR

EEN ST

RAT

EGY

NEW BUSINESS MODELS

MWG 14-06-2012 - SBS/CREATIE23

SBS 2ND

SCR

EEN ST

RAT

EGY

EDWIN VALENT - SBS (C) 2012

RESUME

MWG 14-06-2012 - SBS/CREATIE24

SBS 2ND

SCR

EEN ST

RAT

EGY

EVERY DAY

YOU GET MORE

AT SBS6!sept 2012

end of year veronica & net5

QUESTIONS?

SBS BROADCASTING

THANK YOU