MWG congres
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My presentation at MWG congress
Transcript of MWG congres
Hello..
I am a pioneer
Pioneer in RetailPioneer in Mobile NetworksPioneer in Mobile Phone DistributionPioneer in Mobile Social NetworkingPioneer in Mobile Networking EventsPioneer in Mobile ServicesPioneer in Contextual Services startup
The Team
Claire Boonstra - Managing Director Responsible for General Management and day to day
operations
Raimo van der Klein - Creative Director Responsible for Concept Development and creative &
design input.
Maarten Lens-FitzGerald - Marketing DirectorResponsible for Marketing, Communication andpublishing
We are Mobile Service Architects
Technology Design Vendor selection
Mobile Advertising
Interaction DesignService Design
Partnerships
Mobile Awareness Mobile Inspiration
Mobile Marketing
Mobile Thinktank
Business Models
Communities
Concept Development
Contact & Interaction
Strategy & Vision
Mobile Service Architecture
1. EXPERIMENT
Personal Opinionapplicable to mobile market
Do not experiment!!!
What is your intention?
2. OUR MOBILE INTENTIONS
ING Wegwijzer
World’s first commercial Mobile Augmented Reality service
NOS Mobiel
Next level “On Device Media Portal”
Olympics -Beijing
World’s most advanced Mobile experience of the Olympics
Voedingscentrum
National outdoor campaign with QR codes
World’s largest Mobile Monday(350+ participants per event)
Mobile Monday Amsterdam
3. THE MOBILE REVOLUTIONSome of my findings at the edge of mobile
1992
2000 20081992
communication mobile internet contextual services
Contextual Services=
Adaptive Services Designed around your situation.
Making services relevantHere and now!
Personal Mobile Context
Activities(what)
EnvironmentSocial(who)
Spatio -Temporal(where/when)
Mental
Physiological
People nearbyBuddyfinder
WeatherRain predictionNFC / RFID
RoomwareNavigationTrack & TraceGeofencing
MeVirtual
me
Emomapping
Social NetworksFlickr comments(Social Backchannel)
AccelerometerNokia SportstrackerStepcounterHeartrate
EducationBeliefsExperiences
TwitterPresenceAgenda
Personal Mobile Context
Change in Context triggersmobile usage
State A State B
=
♥! ?
Mobile happens around the “!”, the “?” and the ”♥“
Knowing what you want
Sharing &Communicating
Needing help
http://www.flickr.com/photos/skyshanghai/2400793508/
!♥?
Getting readyfor battle
Feasting,Sexing & Primping
Returning backto Camp
Protecting yourselffrom the future
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
Getting readyfor battle
Feasting,Sexing & Primping
Returning backto Camp
Protecting yourselffrom the future
Check Check Check Check Check
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
zcapes
situations are complexA certain situation exists of many elements: physical situation, social situation, location, time, mood, environment, movement, activity
zcapes
situations connect usMany people get in the same situations. Sharing a situation gets us closer to eachother.
zcapes
situations involve multiple partiesSituations are often relevant for more than one party. Including: consumers, producers,
advertisers, eventorganizers, retailers, etc.
Prerequisites for a contextual web:
1. Contextual Segmentation
of content
http://www.flickr.com/photos/zenzenok/12417299/
Can we imagine what information might be relevant for someone stuck at an airport?
Can we imagine what information might be relevant for someone going into the city at eleven?
Can we imagine what information might be relevant for someone going into the city at eleven?
In the afternoon or at night?
Contextual Services=
Adaptive Services Designed around your situation.
2. Services designedfor the individual
Minimuni
If you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes
from Duboce and Church, and 10 minutes from Church Station you may
find it useful too.
Fragmentation,fragmentation
and fragmentation(many small services relevant for small groups of people in certain situations)
4. OUR ANSWER
zcapesPicture: Marco Ophof
Zcapes is a mini blog platform on your mobile. Anyone can make a Zcape for free for any object or event. Zcapes helps you not to miss a thing.
Location searchActivity stream DWDD zcape
mwgcongres.zcapes.com
Raimo van der [email protected]
13th of February 2009
http://www.flickr.com/photos/parvenu/2477228814/sizes/o/
SMS “SPRXMWG [spatie] emailadres”naar 2002
