Multiplatform journalism sourcing for diversity

@PaulBradshaw onlinejournalismblog.com

Wednesday, 23 October 13

Level 1:Beyond the rolodex

Wednesday, 23 October 13

image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/Wednesday, 23 October 13

image by Ged Carroll ttp://www.flickr.com/photos/renaissancechambara/3122900531/

Wednesday, 23 October 13

“Green ink brigade”

Wednesday, 23 October 13

“The Twitterati”

Wednesday, 23 October 13

“The Commentariat”

Wednesday, 23 October 13

“The blogosphere”

Wednesday, 23 October 13

“Video from YouTube”

Wednesday, 23 October 13

“Image from Facebook”

Wednesday, 23 October 13

https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWiWednesday, 23 October 13

“The usual suspects”

Wednesday, 23 October 13

Wednesday, 23 October 13

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image by

Wednesday, 23 October 13

2005: “African Americans are producing more content proportionally than white groups”

2005: Wojdynski and Smith: The participatory Web: Demographic predictors of online content creation at the Convergence and Society:The Participatory Web conference at the University of South Carolina, http://pjnet.org/post/1897/

Wednesday, 23 October 13

2009: “Internet users are as likely as anyone else to visit with their neighbors in person. Cell phone users, those who use the internet frequently at work, and bloggers are more likely to belong to a local voluntary association”

http://www.pewinternet.org/Reports/2009/18--Social-Isolation-and-New-Technology.aspx?r=1

Wednesday, 23 October 13

2011: “Minority Internet users are more than twice as likely as white Internet users to utilize Twitter, and young Internet users are also significantly more likely than older Americans to adopt the still relatively-new social network. For many [it is used] for keeping up with news and giving them a voice on national or local issues they may not have previously perceived they possessed.”

Carrie Brown & Elizabeth Hendrickson, University of Memphis * University of Tennessee 2011, https://online.journalism.utexas.edu/2011/papers/Brown2011.pdf

Wednesday, 23 October 13

“Broadband take-up among most EMGs is higher than in the GB population as a whole. The Indian group has the highest levels of broadband penetration, at 82%, compared to 71% of the GB population.”- Ofcom“The internet is accessed less relative to the rest of the population.”- BFI

Ofcom Market Report 2013 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdfBFI 2013 http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain

Wednesday, 23 October 13

“Britain’s ethnic minorities are more likely to be early adopters of, and spend proportionally more on, new technology.”

IPA, 2013 http://www.ipa.co.uk/news/ipa-publishes-report-on-britains-ethnic-minorities#.UmffUpTk4Rw

Wednesday, 23 October 13

“Some of those most alienated from mainstream news offerings, such as young Asians, are also exceptionally enthusiastic users of the internet. Among young Asians, 8% regard the internet as their main source of news.” (Ofcom, 2002)

Ofcom, http://www.ofcom.org.uk/static/archive/bsc/pdfs/research/news.pdf

Wednesday, 23 October 13

“Talking about what they had for dinner”

Wednesday, 23 October 13

Look harder.

Wednesday, 23 October 13

Look harder.(You’re a journalist)

Wednesday, 23 October 13

What are people likely to say?

• To find someone’s phone number?• To find people who are twins?• To find someone with diabetes?• To find someone out of work?

Wednesday, 23 October 13

What are people likely to say?

• “My new mobile number is”• “My twin sister”• “My insulin levels/injection”• “My JSA”• “Another job interview”

Wednesday, 23 October 13

Where? (Offline/Online)

• Limit results to one site using site:• Limit to types of pages using inurl:• Limit to exact phrases using quotes• Exclude words/places using minus sign• Limit document types using filetype:

Wednesday, 23 October 13

Where? (Offline/Online)

• site:facebook.com/pages• site:linkedin.com/groups• "air safety" -site:ac.uk• “child poverty” site:org.uk

Wednesday, 23 October 13

Wednesday, 23 October 13

Where? (Offline/Online)

• Bing Maps: find lat/long• Search on Twitter:• geocode:51.527660,-0.102460,15km• Exclude some tweets, e.g. • -RT

Wednesday, 23 October 13

Wednesday, 23 October 13

Level 2:Beyond Twitter + Facebook

Wednesday, 23 October 13

http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.htmlWednesday, 23 October 13

Wednesday, 23 October 13

Wednesday, 23 October 13

http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653

Wednesday, 23 October 13

http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653Wednesday, 23 October 13

Wednesday, 23 October 13

http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/

Wednesday, 23 October 13

inurl:foruminurl:messageboard

intitle:discussion

Wednesday, 23 October 13

Google alerts: be alerted to new mentions

Wednesday, 23 October 13

"A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist."

Nodocentrism

Ulises Mejias: ‘The Limits of Social Networks for organising the social’

Wednesday, 23 October 13

Using online to find offline

• Google Street View• Mentions of places• White pages: phone numbers of local

businesses, residents• People search - Pipl, registers

Wednesday, 23 October 13

Putting online what is offline...

Wednesday, 23 October 13

Level 3:SEO + SMO as a public service

Wednesday, 23 October 13

SEO = Search Engine Optimisation

Wednesday, 23 October 13

Wednesday, 23 October 13

Leanpub.com/8000holesWednesday, 23 October 13

What are your sources searching for?

Wednesday, 23 October 13

What are your sources searching for?

Wednesday, 23 October 13

SEO check

- Tags for names of people, companies, places, concepts/terms/issues- Does the headline include key name(s)?- Ditto URL?- Category?

Wednesday, 23 October 13

SMO = Social Media Optimisation

Wednesday, 23 October 13

Provide resources to gather round

Wednesday, 23 October 13

Wednesday, 23 October 13

Create database using Knight freeDive

Wednesday, 23 October 13

Wednesday, 23 October 13

Thank you.

Twitter.com/paulbradshawLinkedin.com/in/onlinejournalistSlideshare.net/onlinejournalist

All links at Delicious.com/paulb/mediane13

Wednesday, 23 October 13

image by mattedesignhttp://www.flickr.com/photos/33644713@N00/5601650733/

Wednesday, 23 October 13