Quickflix Hybrid Multiplatform Service Launching 2011

QUICKFLIX.COM.AUENTERTAINMENT DELIVERED

“It’s all about the Customer, Stupid!”

Tim Parsons – Commercialising Video Sept 2010

Hybrid Multiplatform Delivery


FACT: Launching a commercially

viable digital movie distributionbusiness is hard.

Failed Failed Failed


FACT: Legal digital download services for

movies + TV haven’t worked.

Steve Jobs: “Apple TV is a hobby”


FACT:Most consumers already have a

simple, accepted way to watch movies:


Digital movie alternatives still looktoo expensive, or too much

like hard work.


We aim to change that.


…as only a pure-play entertainment company with

60,000+ active subscribers can.


Customer acquisition, trialist conversion,

subscriber retention.

These things are hard.


We know our subscribers.


We’re growing 20% per quarter,ARPUs above $17,

churn at lowest level ever.

We get it.


We will carefully transition ourexisting 60,000+ subscribers

from

…

+


Brought to you by

...to a multiplatform digital service


No set-top boxes.

No lock-in contracts. No high upfront costs.

No ISP restrictions.

No waiting – streaming vod.


The model is clear, andtechnologies are proven at scale.


Catchup TV services have proven that consumer broadband and

distribution networks are ready.


2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030

And demand is picking up. For DISCS!

StreamingReplacesDVD-by-mailover time

US: DVD-by-mailpeaks sometimein 2012-2014

ANZ DVD-by-mailprob. peaks later

Netflix: “DVD-by-mail shipments peaking soon”


Time to accelerate growth of our core DVD business.

AND add digital to the mix.

+ +streaming

+streaming


We are already #1 in online DVD distribution in Australia.


We aim to be #1 in digital multiplatform movie & TV

entertainment too.


Thanks !

[email protected]

twitter @timparsons

Quickflix Hybrid Multiplatform Service Launching 2011

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