MUDRA COMMUNICATIONSEMIS-535 : IT Investment

Group 08Group 08Name IDYeasmin Sultana 16-013Imran Reza 16-071Zakaria Hasan 17-006Fariba-U-Shah 17-082Rafia Khan 20-036Imtiaz Rashid Merit-553

IT Investment It is term that applies to investing in equipment,

applications, services and technologies It is the collection of expenses associated with

acquiring computers, communications, software, networks and personnel to manage and operate MIS.

IT Investment methodologies Analytical Hierarchy Process Balanced Scorecard Critical Success Factors Decision Theory Accounting Rate of Return Delphi Method Satisfaction and Priority Survey Game Theory Payback Period Information Economics

MUDRA COMMUNICATIONS Mudra Communications Limited now known as

Mudra India Advertising, Communications and Brand

ManagementHeadquarters Ahmedabad, Gujarat

Industry Marketing and advertising

Type Private company

Status Operating

Established 1980

CEO Madhukar Kamath

Employee Size 1000 employees

http://ddbmudragroup.com/ http://ddbmudragroup.com/

THE C.T.O. Sebastian Joseph Chief Technology Officer of DDB Mudra Group Visionary and Goal Oriented IT Leader Experience in planning, developing and

implementing cutting edge solutions to address business opportunities

29+ years of diversified experience in IT Achieved multi-million cost savings in operations

management

Enterprise Systems in Services Large-scale application software packages that

support business processes, information flows, reporting, and data analytics in complex organizations.

Packaged Enterprise Application Software (PEAS) Originated from Material Resource Planning (MRP) Three major modules (types): 1. Enterprise Resource Planning (ERP) 2. Supply Chain Management (SCM) 3. Customer Relationship Management (CRM)

Enterprise Resource Planning (ERP)Systems It refers to automation and integration of a

company's core business to help them focus on effectiveness & simplified success

Top ERP Trends are : 1. Mobile ERP2. Cloud ERP3. Social ERP4. Two-tier ERP Two new models of ERP :a) Open Source ERPb) Software-as-a-Service (SaaS)

Major Advantages of ERP systems: Integration across all business processes Automation enhances productivity Increase overall performance Quality Reports and Performance Analysis Integrates across the entire supply chain

IT at MUDRA

Limitations found by Sebastian Joseph :1. Systems were heterogeneous2. Less costly but more complex systems3. Limited access to IT4. Limited (No) Budget for IT5. Complexity affecting productivity6. No inter-system communication7. Lack of Co-ordination among 8 major branches8. Manual Workflow Processes9. Inefficient processing and flow of data and information Sebastian Joseph’s decision- Developing a WEB

BASED ERP(MBOSS) Mudra Business Operation Support System

(MBOSS)

MBOSS

Outsourcing was costly and there was no experience to develop In-House

The decision was- “The ES package would be built by freelance developers working within Mudra’s premises under the supervision and control of Mudra’s IT team”

Mudra Business Operation Support System (mBoss) was the substratum of the package

Three Primary Modules-1. Financial Accounting system (dealing with

accounting transactions),2. Client Servicing system (dealing with both client

servicing and media planning) and3. Unix System (for accessing the historical data from

the old database). It consisted of more than 300 forms for capturing

accounting and operations transactions. There were also 500 reporting/retrieval screens,

which were largely for interfaces with clients and vendors.

mBoss would be reinforced over time with a host of modules, such as :

mTract (a studio workflow management system which would make project management even more transparent),

eHRMS (an HR portal), mTime (tracking time spent on various types of

resources which would deepen the sophistication of analysis that could be performed),

mBusy (budgeting based on historical), Light House (pitching for new business developments), mCRM (client-wise and brand-wise asset management) Light Box (knowledge management). The ultimate module was Mudra One View, a corporate

dashboard providing pre-defined key performance indicators (KPIs) to business heads by extracting data from multiple business applications and presenting it in an aggregated form.

IT Architecture after applying MBOSS

Return on Investment (ROI) Joseph had considered five key result areas

(KRAs):I. Automation and integration of business

processes- Faster/ Increased Productivity/MobilityII. Operational Ease- (Relocation of Media Plans & b.

Facilitation of mid-course corrections ) III.Governance ProtocolIV.FlexibilityV. MIS for decision support

Barriers Faced by Sebastian Joseph Implementation Planning Process Modifications Infrastructure Investments Historical Data IT Manpower Planning