Mudra Institute of Communications, Ahmedabad (MICA), is India’s premier communications management school, since 1991. MICA is one of the most sought after Communication Manage-ment schools in the country and offers education to cater to various sectors. In its relatively young history, it has helped produce and nurture great students, who currently hold senior leadership positions in Advertising, Sales & Marketing, Market Research and Media.

Over the years, MICA has evolved and expanded from what it was years back. But, its Mission remains steadfastly the same – ‘To be a global leader in researching, educating, developing and practicing the art & science of communication for the betterment of humanity.’

At MICA, we ensure high learning outcomes by way of rigorous curriculum, fair and thorough assessment and giving awards that represent true achievement. We offer industry based planning for programme that is in sync with career growth in Media & Communications oriented businesses.

In today’s digital world, every business needs to communicate and communicate fast, analyzing lots of data (large data) we have recently introduced a course on ‘Digital Communications Management’ for the final year students as a specialization course. The specialisation course in Digital Communications Management has been designed with extensive consultation with industry professional to understand the utmost need of the industry. The course has been designed with emphasis on brands/consumers/businesses. The emphasis is on communications.

What MICA offers:l A robust curriculum that builds skills in communications managementl Meets the inter-disciplinary demands of real-world business situationsl Summer Internship, Rural Research Project, Media and Brand Projectsl Research Projects taken under the guidance of faculty membersl Collaborative research and student exchange with international institutions

MICA’s curriculum creates students, who focus on multiple bottom-lines with equal emphasis on profit, people and planet. We expect our students to put in their best in all curricular and co-curricular activities, while following all the disciplinary norms.

Our students are unique – they seek collaboration to address competition; they are strong in the analytical and creative aspects of any situation. We encourage our students to think ‘out-of-the-box’, to communicate creatively and to show healthy respect and concern for ecology and environment. We believe that our students are our true ambassadors and we encourage them to use the communication expertise and research knowledge that they possess and have honed at MICA for the betterment of society at large. We are a business school with communications at heart and an edge – the MICAn edge.

I join the MICA community in inviting you to read through the brochure, which addresses many of the typical questions that may arise so that you can become one of the aspirants who we hope to develop into a well-groomed, creative and experienced leader of the future. We look forward to welcoming you to MICA.

Prof. Nagesh RaoPresident and Director, MICA

OUR VISION

To be the pre-eminent

communications management school

OUR MISSION

To develop innovative professionals in the

practice, development and management

of communications to serve the needs of

industry and society through

education, research and

advocacy.

Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country, wholly dedicated to meeting the needs of the comm-unications industry. MICA’s PGDM(C) programme is approved by the All India Council for Technical Education (AICTE) and Association of Indian Universities (AIU).

Communications is at the heart of MICA’s academic programmes since its inception. The millennium heralded forces of change at work in the market. The accelerated diffusion of info-rmation technology, the frenetic proliferation of media and new media options, the heightened and global competition, the established reality of fragmented markets, and the indispensability of technology redefined the ways in which markets and consumers interact. MICA made the transition from communications to communications management realizing that a response to the emerging consumer needs will be crucial component of business leadership.

MICA complements the role that management education plays in modernizing and prof-essionalizing communications-driven businesses. A MICAn’s expertise lies in understanding the relevance of the emerging avenues of communications to the industry and society today and in being equipped to deal with their myriad complexities. A MICAn redefines the traditional role of a manager to steer brands and organizations through the power of sharper consumer insight expressed through effective communications. Today, it is the alma mater of professionals who are serving in the brand management, marketing, marketing research, advertising, public relations, event and entertainment management, media sectors, and emerging businesses such as broadcasting, retail and design communications, digital communications, disaster manage-ment, development communications and government departments.

The Institute’s reputation, carved over the past 21 years by seasoned faculty and a global alumni network, attracts the most talented and ambitious young minds from India and abroad.

The MICA brand assures the delivery of current, reliable and cost-effective communications management skills.

The single most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are not only able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their strategy and effectiveness, but are also uniquely skilled to identify innovative consumer insights.

MICA has a continuous feedback system made up of two streams. Our alumni keep in touch with the current batch of students and appraise them of the challenges in the real world. Our faculty, drawn from practicing professionals and academics from around the world, cover every aspect of communications management. Together, they provide the balance to academic learning. MICA is thus able to constantly update its curricula with relevance to its students’ career needs. The emphasis in the programme is to develop students’ skill in communications management. The programme also focuses on:l Imparting a sense of value that encompasses not only work ethics, but also a commitment

to, and a passion for, marketing and communications as a science, especially in commercial and social organizations

l Develop the mental discipline to blend concepts and ideas with strategic planning and action creatively and innovatively.

The PGDM(C) has set a remarkable pace and recognition for itself since its inception. MICA has evolved into one of the premier programmes in the country, endorsed by 100 per cent campus placements with corporate houses in India and abroad.

URRICULUM DESIGN

MICA believes that managerial leadership is based on sound and in-depth knowledge, ethical concerns and appropriate behavioral orientation. MICA curriculum is designed to enhance the knowledge and shape the behavior of participants by innovative pedagogical tools. The curriculum is updated through a zero base review every year as we are in the field of communications management which is dynamic and a fast evolving domain. In the last few years communication technology revolutionized the medium through which we communi-cate and ‘as medium is the message’ the world of communication has changed.

The curriculum at MICA incorporates the rapid changes in the environment, plugging the knowledge gaps with introduction of new courses. A course titled ‘Leadership, Culture and Communications’ integrates behavioural aspects with nuances of culture. Management skill building courses such as Elements of Business Finance, Organizational Dynamics and Human Resource Management, Operations Management and Excel Macro Workshops are a part of the curriculum to ensure basics of General Management. The strength of MICA curriculum is its adaptability to the Communications Industry. Many of the latest trends in Communications Industry that are anticipated have been offered in the curriculum at MICA.

The existing specializations are reconfigured regularly to keep it relevant and new speciali-zations will be introduced to address the emerging trends in the domain of communications.

Marketing Management

Marketing ManagementConsumer BehaviorAdvertising ManagementProduct ManagementServices MarketingSales & Distribution ManagementBrand Management Integrated Marketing CommunicationsMarkstrat (4 days workshop)Retail Management & Shopper MarketingManaging Service OperationsCustomer Relationship Management (CRM)Sports MarketingB2B MarketingStrategic Design Management Marketing ModelsGamificationBrand Research & TheoryMarketing with Responsibility

General Management

Idea Generation WorkshopQuantitative TechniquesElements of Business FinanceIndividual DynamicsInterpersonal & Group DynamicsMicro Economic Analysis & PolicyExcel Workshop (Basic)

Research MethodologyMacro Economics (Environment & Policy)Organisational Dynamics and HRMCost & Management AccountingMultivariate Data AnalysisOperations ManagementStrategic ManagementBusiness EthicsScamperExcel workshop MacrosBanking, Financial Services and InsuranceNew Venture Creation & EntrepreneurshipLeadership WorkshopPricingTaxation: Personal and CorporateNegotiationBehavioural EconomicsTheory of Political Economy

Communications

Social Sciences and CommunicationsImagining IndiaDevelopment Communications & Social

MarketingCommunications TheoryCulture and CommunicationsFilm StudiesRural Marketing and CommunicationsSemioticsRural Researh Workshop

Rural Research Field WorkMulticulturalism, Gender and MediaMetaphors and NarrativesFilm StudiesSemioticsPersuasion and Change AgentryPersuasive Written and Visual Communications

Media Management

Introduction to Media and Society (IMS)Introduction to Media PlanningMedia Laws & Ethics & Online EthicsMedia & Virtual EconomicsMedia Agenda SettingReporting NewsReal to Reel: A 24x7 Affair

Digital Communications Management

Digital Transformation FrameworksDigital MarketingInformation and User Experience DesignInternet Based Retail (e-commerce)Online Ethics and Morality (Core)Media Citizenship

Concentration Areas

Advertising Management

Basics of Account Planning DCCAB (Decoding Consumer Categories

and Brands) Account Planning WorkshopCorporate Communications & Reputation

ManagementAd tracking and Evaluation

Marketing Research and Analytics

Consumer Insight MiningOnline ResearchApplied Areas in Marketing ResearchEconometric for Marketing ResearchAdvertising ResearchAdvanced Qualitative Research

Brand Management

Strategic Brand ManagementLuxury BrandingReturn on Marketing InvestimentFMCG Branding Behavioural ArchitectureInnovation Marketing

Media Management

Strategic Audience Research and Media Planning (SARMP) + IRS & TAM workshopsTwo days’ workshop (TAM & IRS)Business of Media (Print, TV, Radio & OOH)Business of Entertainment MediaMedia Audit (Non credited workshop)

Digital Communications Management

Online User BehaviourTechnological Trends Enriching Consumer

ExperienceOnline Display/Video AdvertisingIdeation and Customer DiscoveryIntegrated Content ManagementSearch MarketingSocial, Local and Mobile Marketing

(SOLOMO)KPIs of Digital ChannelsConsumer Insight through Data IntegrationCustomer Validation and Creation Participatory Worshop for Change Integrated Digital Campaign PlanningBusiness Case Formation

SELECTION PROCESS

MICA Admissions Test (MICAT) is the mandatory entrance exam of MICA (apart from conforming to eligibility criteria of having appeared in on of the AICTE mandated examinations viz CAT/XAT/GMAT/MAT/ATMA/CMAT). MICAT is a validated multi-dimensional examination which assesses a candidate in areas which are relevant and crucial for a career in Communications Management such as l Divergent thinking abilitiesl Written communication abilitiesl General awareness about contemporary social and industry issues including areas

around media, marketing, advertising and business. l Analytical and verbal abilities

MICAT also includes psychometric profiling to assess the fit between the candidate and a career in the communications management domain.

Based on MICAT scores, the candidates are further shortlisted and invited for the final round of selection – Group Exercise (GE) and Personal Interviews (PI). GE offers a platform to assess a candidate’s personality, clarity in thought and ability to work in a team. PI helps understand a candidate’s knowledge, determination, maturity and fit in the culture of MICA and the industries it caters to. MICA invites Industry Experts, HR and Business Heads in PI to ensure that the skills of the shortlisted candidates are in line with the requirements of the industry.

Core Faculty

Nagesh Rao (Director) Intercultural CommunicationArbind SinhaSocial & Development CommunicationRajneesh KrishnaMarketing ResearchShubhra GaurOrganizational BehaviorSubhash TendleAdvertisingVaneet ChhibberMediaAnita BasalingappaMarketingRasananda PandaEconomic & Business Policy Falguni Vasavada OzaMarketingRuma SenCommunicationKallol DasMarketingMini MathurRetail ManagementVarsha JainIntegrated Marketing Communications

Rohit TrivediMarketingU T RaoFinance & General ManagementHarmony SiganporiaCulture & CommunicationSantosh Kumar PatraNew MediaPrriya RajMarketingPravin MishraCommunication DesignT T SreekumarMedia

Adjunct Faculty

Saumya PantCommunicationAshutosh DuttMarketing ResearchC D MitraMarketingKeval KumarCulture & CommunicationPratibha VinayakMedia

Visiting Faculty

Dominic D’souzaConsultantProf Archana DholakiaConsultantAnjan GhoshAssociate Vice President TNS - B2B & Technology Dr. C Y NimkarConsultantProf Sridhar ChariConsultantDr Tara NairAssociate ProfessorGujarat Institute of Development Research Ashok KumarConsultantProf Tridip ShurudConsultantBasant RathoreVice President Jagran Prakashan Ltd. Prof Ranjan MitterVisiting FacultyIndian Institute of Management, CalcuttaProf C. Panduranga BhattaProfessorIndian Institute of Management, Calcutta

Priyesh BalakrishnanConsultant Aakash SrivastavaConsultantK. VenkatramananConsultantProf Rita Kothari ProfessorIIT GandhinagarSuresh NimbalkarV P - MarketingHansa Research Group Mr Shreyansh ShuklaTAM Media Research Pvt. Ltd.Mr. Rohit BansalCEO & Co FounderHammurabi & Solomon ConsultingMr. Yusuf PachmariwalaVice PresidentTata AIA Life InsuranceProf. Rajesh AsraniProfessorGujarat Law SocietyMr. Benjamin MathewPartnerMARTMr. Rajkumar JhaNational Creative DirectorOgilvy Reach

Mr. Avinash OzaDirector – Brand CommunicationMudra MAXMr. Neeraj BassiPresident – PlanningO&M Pvt. LtdMs. Madhumita ChakrabortyGeneral Manager – Consumer Insights & StrategyPepsiCo IndiaMs. Meenakshi MadhvaniFounder & ChairpersonSpatial Access Media Solutions Pvt. LtdMr. Nikhil RangnekarJoint CEOSpatial Access Media Solutions Pvt. LtdMs. Neha NupurDigital Marketing ManagerTata Teleservices LtdMr. Srinivas RaoSr. Consultant – StrategyFrancorp AdvisorsMr. Madan SanglikarCo Founder & CEOAd2cMr. Mayuresh MumbarkarSr. Director – The ExchangeMindshare

Mr. Sahil ShahaSr. Director – The ExchangeMinshareProf. A. F. MathewAssociate ProfessorIndian Institute of Management, KozhikodeProf. Aditi Nath SarkarProfessorDA-IICTMs. Anjali MenonWriter & FilmmakerLittle Films LtdMr. Kapil SharmaDirectorRose MoviesMr. Gangadhar T.Managing DirectorMECMr. Hemanshu ChaturvediSports GuruHTC Sports Pvt. LtdMr. Supratik SenNational Sports & Events ManagerRed Bull India Pvt. Ltd.,Mr. Harish KrishnamacharCountry Head and Sr. Vice PresidentWorld Sport GroupMr. Joy BhattacharjyaCEO, Kolkata Knight Riders

Mr. Ransom D’SouzaGroup VP & Head-Corporate CommunicationsGodrej Industries LtdMs. Usha KavanResearch Consultant – Consumer ResearchGFK ModeMr. Manish SaxenaAssociate DirectorGrant Thornton India Mr. Biju DominicCo-Founder & CEOFinal Mile Consultants Pvt. LtdMr. Anand MPBehaviour ArchitectFinal Mile Consultants Pvt. LtdMs. Darshana KadakiaPartner, Grant Thornton IndiaMr. Prem KamathEx. Vice President & GMChannel VMs. Madhuri SapruCo-OwnerEncyclomedia NetworksMr. Kandaswamy BharathanEntertainment and Media ProfessionalMs. Sheetal GoelSocial Media Strategy LeadGroup M

Mr. Rajiv DingraFounder & CEOWATMedia Pvt. LtdMr. Abhijit SaxenaFounder & CEOMobiloxMr. Rajiv BagayatkarDirector – Client Service (CR)Brand Health Solutions LeaderNielsen (India) Pvt. Ltd.Mr. Amit DuttaManaging DirectorLuxury Hues Consultancy Service (I) Pvt. LtdProf. Pradeep KrishnatrayDeanSchool of Media & CommunicationPondicherry UniversityMs. Surbhi GuptaTalent LeadLeo BurnettMr. Amit SrivastavaBrand ConsultantMs. Amit KishoreInfosysMs. Debasree DasguptaArea Innovation ManagerReckitt Benckiser

Brand Management

Prominent Alumni

Amit SharmaVP – Marketing, Max Life InsuranceAmrish GoyalHead – Windows Business Group, MicrosoftAndrew WilliamsGroup Brand Manager, Asian PaintsAparna MaheshBrand Head, Quikr.comApurva SircarHead – Brand, Insights, PR & Product Marketing, IDBI FederalArjoon BoseGroup Brand Manager, L’Oreal UKArti BuxiGlobal Commercial & Pipeline Manager – Coffee Solutions, NestleArun SharmaVP – Marketing, Bharti AirtelArvind Krishnamoorthy Product Marketing Manager, AppleAshish JoshiHead of Marketing – Wellness (Malaysia, Singapore), GlaxoSmithKline

Debasree DasguptaArea Innovation ManagerReckitt BenckiserGautam ChhatwalHead – Brand Properties, AircelGurkeerat Singh VirkCategory DevelopmentPlanning Manager, SAB MillerKabir KumarCategory Manager,Reckitt BenckiserKanika MittalHead – Marketing & Brand Communications, Reebok IndiaKedar LeleGeneral Manager – East, Hindustan Unilever LtdKrishnendu DasguptaRegional Brand Manager – Hindustan Unilever LtdK S MuralidharHead – Brand & Media, Bharti Airtel Neelesh SuryavansheeRegional Brand Director, UnileverNilkanth IyerLeader – Strategy & Marketing, IBM India

Pankaj BhallaAssociate Marketing Director – Global Oral Care, Procter & GambleRuchira JainGM – Marketing, PepsicoShankar SundararamanRegional Marketing Head – South, NokiaSumit HandaHead – Brand (Delhi & Haryana), Idea CellularSushant DashSenior Director – Strategy & Marketing, Tata Starbucks Ltd.Utkarsh SaxenaAVP – Marketing, GE CapitalUtkarsh ThakurMarketing Head – International Business, Titan IndustriesVenkat NettimiDirector – Marketing,American ExpressVinay SubramanyamNational Trade Marketing Manager, Kellogg India

Advertising Management

Prominent Alumni

Arvind Krishnan Team Director, BBH LondonAshutosh SawhneyExecutive Vice President, Publicis Capital Dennis KoshyVice President – Bangalore, DraftFCB UlkaDheeraj SinhaChief Strategy Officer – South & South East Asia, Grey WorldwideJasravee Kaur ChandraPlanning Head – FMCG Brands, Rediffusion Y&RKapil AroraPresident & Head of Advertising – Delhi, Ogilvy & Mather Kunal JeswaniChief Digital Officer – India, Ogilvy & MatherNavonil Chatterjee Vice President & Executive Planning Director – South, JWTNeeraj BassiPresident – Planning, Ogilvy & Mather

Rahul GuptaManaging Partner & Regional Operations Director – Asia Pacific, Ogilvy & Mather Rohitash SrivastavaDirector – Strategic Planning, McCann EricksonSaurabh VarmaChief Strategy Officer, Leo Burnett – Arc WorldwideShahzad KhanGeneral Manager – Africa, OgilvyOneShaleen SharmaPartner – National Planning & Strategic Initiatives, R K Swamy BBDOShivaji DasguptaSenior Vice President & General Manager – New Revenues, Contract AdvertisingSiddhi Prada BhattacharyyaClient Services Director, Grey WorldwideSonal JhujDirector Brand Strategy, DDB Mudra

Subramanian KrishnanRegional Planning Director, OgilvySumit PillaiDirector – Planning, Alpha 245 (Leo Burnett Group)Vidhya SankarnarayanVP – Integrated Brand Strategy & Head of Planning, Saatchi & SaatchiVivek ChaturvediBranch Head – Delhi, DY Works

Marketing Research

Prominent Alumni

Aarthi Natarajan ShankarAccount Director, Millward BrownAJR VasuDirector – Analytic Consulting, NielsenAnubha GuptaDirector, Nielsen IndiaAshish RishiPrincipal Consultant, Ma Foi AnalyticsEldo ScariaManager, Market Research and Consumer Insights,General MotorsGarima DhootResearch Director and Unit Head, Hansa ResearchHarsh SardaExecutive Director – Consumer Research (Africa), NielsenKartikeya VarmaHead – Client Services, Indian Readership Survey, Nielsen

Kizie BasuHead Consumer Insights – Oral Care Asia, UnileverMadhumita ChakrabortyGeneral Manager – Consumer Insights & Strategy, PepsicoNishant KaushalRegional Client Director – APAC, TNSPallavi Mathur LalResearch Director, IpsosParthasarathy VallabhajosyulaCo–Founder, Analytics QuotientPeri RamakrishnaDirector – Customer & Market Analytics, Hewlett–PackardRadhika BhatiaConsumer Insights Specialist, McKinsey & CoRama JeswaniVice President, MarketGate DimensionsRatnakar ManiDirector – Insights & Analytics, Universal McCannRishi SaxenaResearch Director, Publicis Groupe Media

Sandeep AroraGlobal Head – Research & Analytics Solutions, Datamatics Global ServicesSatyakam Mohanty Director & CEO, Ma Foi AnalyticsSharanya SitaramanCOO – APAC, Quantum Consumer Solutions Shelley SenguptaHead – Research & Consumer Insights, India and Emerging Markets, United SpiritsSubhashish DasguptaDirector – South East Asia, Automotive & Regional Client Director, TNSSudip MitraHead – Consumer Insights, MaricoTara PrabhakarRegional Director – APAC, Retail & Shopper, TNSVidya VenugopalanGroup Business Director, IMRBVivishnavel VajravelDirector – Client Service, TNS

Media Management

Prominent Alumni

Ajit GurnaniPrincipal Partner – Client Leadership, MindshareAlok SanwalCOO & Editor, Jagran Prakashan Ltd.Alpana MishraCEO, Balaji Motion PicturesAmogh DusadVice President & Head – Programming, PIX (MSM India)Arjun GhoshPartner, MindshareAthreyan SundararajanMarketing Director – Middle East, Fox InternationalBasant RathoreVP – Strategy, Business Development & Brand, Jagran Prakashan Ltd.Bharad RameshHead of Trading – South East Asia, VivaKiChandrashekhar LV P – Programming, Commercial & Music Content, MTV, Viacom 18

Chiradeep GuptaGlobal Media Innovation Manager, Unilever, SingaporeKumar RamamurthyRegional Director – Channel Strategy, MECKunal MukherjeeDirector – Content & Acquisitions, UTV Movie Channels (Disney UTV)Megha PahwaBusiness Director, Maxus (Group M)Navaneeta DasDirector – Media Procurement (APAC), Johnson & JohnsonNavaneeth L VVP – Content & Revenue, Sun TVNavin KhemkaManaging Partner, Zenith OptimediaPankaj ChoudharyVice President, Star India

Pradeep RamakrishnanHead – Strategy & Insights, DDB Mudra MaxPrajat KhareDirector – Asia Pacific, MediacomPrem KamathExecutive Vice President & General Manager, Channel V & Star Pravah, Star India Pvt. LtdSaket SaurabhGM – Corporate Development, Network 18Sangeeta Nair Vice President, Radio MirchiSanjay DuaCEO, Network 18Sapna NemaniExecutive Director, Starcom Mediavest GroupSaugato BanerjeeDirector – Strategy and Business Development, Asia Pacific, A&E Television NetworksSaurav BhowmikExecutive Director, Demand Planning & Analytics, OMD China

Shubhra Saraf SethiVice President – Sales Strategy & Revenue Planning, Star IndiaShyju VarkeyStation Director – Bangalore and National Marketing Head, Radio OneTorsha BanerjeeSenior GM, Sales & Sales Support, ESPN Digital MediaTushar VyasManaging Partner – South Asia, Group MViral JaniGM – Strategy, Audience Measurement & Sales Planning, Zoom, Times Now & ET NowVishnu AthreyaExecutive Director – Programming, Acquisitions & Development, Turner Entertainment Networks Asia

Digital Communications

Prominent Alumni

Aditya PawanNational Digital Manager, Red BullAmol GurwaraSenior Development Director (APAC), Electronic Arts InteractiveAnuj KumarCo–founder & CEO, AffleGaurav MehtaDirector – Marketing, OLXGaurav ThakurAssociate Director – Mobile Product & Business Development, ESPN Digital MediaGurbir SinghGeneral Manager – Marketing, Times InternetJaya DeshmukhDirector & Practice Lead (UK, Ireland & Continental Europe), Cognizant InteractiveMadhusudan NarayananSenior Director – Marketing, OnMobileManisha RanaHead – Digital Marketing – India & South East Asia, Yahoo!

Namrata BalwaniCOO, Media2winNeha BarjatyaHead – Large Advertiser, Agency Marketing, Google IndiaNeha NupurDigital Marketing Manager, Tata TeleservicesPaurush SharmaSenior Director, QuasarPrapti BanerjeeBusiness Director – Mobility & Digital, OMD IndiaPraveen SharmaHead – Product & Solution Sales, Google IndiaRajdeep ChatterjeeDigital Marketing Manager, NokiaSandeep MenonGlobal Practice Leader – Digital Design & Strategy Services, Cognizant Technology SolutionsSankalp MehrotraRegional Director (South Asia) – Business Development, Affle

Saunak GhoshAssistant Vice President – Marketing, Web 18Saurabh JainChief Manager – Mobile Banking, ICICI BankSaurabh SrivastavaVP – Marketing & Product Strategy, ixigo.comSharad TewariGeneral Manager, Digital – North India, OMDSiddharth SethiLeader – Digital, MindshareVamsi VankaHead – Product Management, Infosys BrandedgeVarsha BrajeshDirector – Data & Analytics, Komli MediaVikramaditya SharmaDirector & Head of Digital, Nielsen

STAKEHOLDERS

COMMUNICATION AGENCIES 22 FeetAssociated AdvertisingBatesBBHDDB MudraDraft FCB UlkaDY WorksEuro RSCGHanmer MSLIBD PerceptJWTLaw & KennethLeo BurnettLowe LintasOgilvy & MatherPublicisRediffusion - Y&RRediffusion WundermanRK Swamy BBDOWebchutney

MARKETING RESEARCH/ANALYTICSAbsolutDataBlackstone ResearchDolceraDunnhumbyFractal AnalyticsFrost & SullivanGenpactGFK Mode

Hansa ResearchHP AnalyticsIMRBMillward BrownMu SigmaNeilsenTAM Media ResearchTMRCTNS

MEDIAAaj TakABPBBCBennett ColemanDisney DNAESPNForbesFoxGroup MHT MediaIndian ExpressJagran PrakashanMadisonNational GeographicNDTVNetwork 18Ormax MediaPixel KraftRadio MirchiReliance Broadcast Sony EntertainmentStar TVStarcom MediavestTimes OOH

TurnerUTVViacom

AUTOMOBILESAshok LeylandDaimlerForce India F1General MotorsHero MotoCorpMahindra & MahindraNissanTata Motors

CONSUMER GOODS3MAdani WilmarAmulBritanniaCadburyCarlsbergCavin KareCera SanitarywareColgate PalmoliveDaburEmamiGeneral MillsGodrej ConsumerHULITCJL MorrisonL’OrealLotus HerbalsNestleParle Agro

Perfetti Van MelleProcter & GambleReckitt BenckiserRed BullSAB MillerSupermaxUnited BrewriesUnited SpiritsWagh BakriWipro CCLG

MANUFACTURING/ENERGYAbellon Clean EnergyAtlas CopcoCairn EnergyEssarGESchlumbergerSchneider ElectricSiemensTata ChemicalsTata Steel

PHARMACEUTICALAbbottClaris Life SciencesGlaxoSmithKlineGlenmarkPfizerRanbaxyZydus Cadila

FINANCIAL SERVICESCitibank

FidelityFINO PaytechHDFC BankHDFC LifeICICI PrudentialIDBI FederalReliance CapitalStandard CharteredYes Bank

TELECOMMUNI-CATIONSBharti AirtelIdeaMicromaxReliance Comm.Tata TeleservicesVirgin MobileVodafone

TECHNOLOGY/INTERNETAmazonCognizantDirectiElectonic ArtsFacebookFlipkartGameshastraGoogleHCLInfibeamInfo EdgeInfosysKPIT CumminsLenovo

MphasisNovellPeople GroupWiproYahooZapakZomato

RETAILArvind MillsCelio Future FashionDecathlonHappily UnmarriedMadura GarmentsMattelMetro Cash & CarryMHLVPantaloon Retail Reliance BrandsTitan IndustriesVIP Industries

PSU/GOVERNMENTGAILGovt. of GujaratGujarat Ecology CommissionGujarat Forest Dept.Oil India CorporationONGCPower Finance Corp.

ANNUAL STUDENT AWARDS & SCHOLARSHIPS AT MICA

Prof. Nirmal Goswami Award of Excellence in Advertising Course Director’s Award for Academic Excellence Four Best Dissertations MICA-TAM Media Scholarship Excellence for the Three Best Dissertations in Media Management Divya Bhaskar Scholarship of Academic Excellence in Media Management First Place in Media Management Concentration First Place in Marketing Research Concentration First Place in Brand Management Concentration First Place in Account Planning and Management Concentration AAAI Raman Memorial Trophy (Scholarships) in Account Planning and Management Subhas Ghosal Award of Academic Excellence in Brand Management Mani Ayer Award of Academic Excellence in Account Planning & Management MICA Rural Research Awards Satpal Singh Virdi Memorial Award for the best All-rounder of the Graduating Batch Future Awards between MICA & OMS for the Three Best Dissertations

STUDENT ACTIVITIES

MICA Council for Student AffairsThe MCSA is the officially recognised student body of MICA and acts as the liaison between the students and the administration. This three member body is elected democratically and has been in existence since the inception of MICA.

MICANVAS - Annual Brand Management FestivalIntroduced in year 2002, MICANVAS is MICA’s showcase of the managerial and the creative talent that is inherently present in every MICAn. It is a platform for students from across B-schools to meet, to interact and to compete in challenges that help them learn from both industry stalwarts and each other. With the healthy mix of events, workshops and panel discussions, MICANVAS is the perfect opportunity to test the thinking and mettle of the country’s finest managerial minds.

MICAMINDSMICAMINDS is a student run research and consultancy cell of MICA. It seeks to provide students with hands-on learning experiences through live projects, simultaneously giving our clients the chance to experience the paramount quality of work that the MICA student body has to offer. In the past, MICAMINDS has delivered projects for companies like P&G, Glen-mark, Parle Agro, Green Peace, Voltas, Timeout Magazine, RedBus.in and Barista amongst others.

Alumni Engagement CommitteeSince one of the biggest strengths for any elite institute is a strong alumni network, the MICA Alumni Engagement Committee (AEC) aims at nurturing the bond MICA shares with its alumni base. The alumni meets, attended by MICAns who hold key positions across corporate organizations across the country, provide ample opportunities for the alumni to strengthen ties with their alma mater.

MICA Lecture Series - MLSMICA Lecture Series (MLS) is a committee that acts as a major touch point of MICA with industry professionals and eminent personalities from diverse fields. Through MLS, industry professional and corporate leaders get an opportunity to interact with the students of MICA, understand their perspective and assess the depth of their knowledge and interests. Past speakers included from: Café Coffee Day Mr. K Ramakrishnan (President Marketing), Google Mr. Kiran Mani (Head of Sales), Hindustan Unilever Limited, Mr. Gopal Vittal (Executive director Home and Personal Care), Indian Premier League Mr. Sundar Raman (CEO), Paras Pharma-ceuticals Mr. Ajay Rawal (General Manager Marketing OTC), Mr. Harsha Bhogle and Mr. Bharatbala.

TED-x MICAIn a sea of firsts, MICA was the first communications school to conduct an independently organized TED event, in February 2011 and continued the same in 2012 as well. Some of the prominent speakers at TEDx - MICA include Ms. Shaheen Mistri (CEO - Teach for India), Mr. Rajeev Desai (Chairman & CEO - Comma Consulting), Dr. Palash Sen (Singer-Composer), Lady Shruti Rana (Educationist), Mr. Mahesh Murthy (Founder, CEO – Pinstorm), Dr. Pawan Agrawal (CEO – Mumbai Dabbawalas) & Sadhguru Jaggi Vasudev among the many.

Team Interface - The Media and PR wing of MICATeam Interface is responsible for all communications pertaining to MICA and channels it through robust media networks to ensure that the right information goes to the right people, at the right time. Its core focus is to strengthen ‘brand MICA’ by keeping the rest of the world informed of all significant events and activities in MICA and increasing its visibility across all media platforms.

MICAVAANI (90.4 FM) - Community Radio at MICAMICAVAANI transmits within a 5 km radius from the Institute. Students are responsible for all aspects of programming from researching content to post production work on the finished programs. Unique to the MICA campus, MICAVAANI is a platform for students to manage an independent media platform of social relevance.

Sankalp - Theatre Society at MICASankalp, MICA’s theatre society is an attempt at acknowledging the importance of theatre as an effective medium of communication and entertainment. By encouraging theatre enthusiasts to explore a variety of ideas that are socially poignant, students are taught the art of rural communication, semiotics and event management.

Sports Committee at MICA (SCAM) Sports does not build character, it reveals it. SCAM is all about keeping the sporting culture alive and kicking on campus. SCAM is instrumental in inculcating healthy competition through both intra and inter-collegiate tournaments.

CulCommThe Cultural Committee at MICA, Culcomm, hosts various festivals on campus making sure that students expound their cultural inclination by embracing the diversity of our country through a myriad of celebrations.

LitCommLitComm provides a haven to those with a penchant for the written word. What makes it unique is the love for literature is integrated with basic business knowledge to give students exposure to concepts about the book marketing and the publishing industry at large.

MiCareMiCare is a student run general store on campus to meet the requirements of the student community. Replicating the retail module on smaller scale, members learn lessons in demand estimation, product procurement, cash management, supply chain and inventory manage-ment and maintenance of accounts.

MICA Communication Review - MCRBesides being the only student run journal in India, with an International Standard Serial Number (ISSN), MCR provides a platform for MICAns to exhibit their work in the field of communication through well founded research on contemporary issues and themes selected in consultation with professionals across the verticals in marketing communi-cations industry.

JagritiJagriti is the social change initiative at MICA that organises a variety of campaigns to address issues of education and welfare development of those less fortunate through active student participation and contribution.

TrinetraTrinetra is MICA’s film appreciation society and is also among the first committees to be set up on campus. The team, popularly known as Team T on campus, organizes film screenings of critically acclaimed movies from across the globe to expand students’ perspectives and broaden thinking.

MICA is also a Fulbright Affiliate Degree Institute.

OPPORTUNITIES FOR INTERNATIONAL TRAINING

MICA believes and encourages students to avail international exposure to prepare them for Global leadership in management. This exposure consists of student exchanges, study tours, research projects and many similar activities.

NANYANG TECHNOLOGICAL

UNIVERSITY, School of Communications, Singapore

UNIVERSITY OF NEW MEXICO USA

QUEENSLAND UNIVERSITY OF

TECHNOLOGY, Australia

Accredited Partner of the Chartered Institute of Marketing, UK.

UNIVERSITY OF SOUTHERN

DENMARK, Denmark

ESCEM, School of Business & Management, France

SCHOOL OF COMMUNICATIONS

ARTS, Bangkok University, Thailand.

INSTITUTE OF APPLIED MEDIA

STUDIES, Zurich

Member, ASSOCIATION

OF ASIA PACIFIC BUSINESS

SCHOOLS (AAPBS)

Member, ASSOCIATION OF

MANAGEMENT DEVELOPMENT

INSTITUTIONS IN SOUTH ASIA

(AMDISA).

THE GOVERNING COUNCIL

MICA is guided by experts from the industry and the academic world, experts who at the same time conjugate an understanding of what the student needs with an appreciation of the requirements of the professional world. The Governing Council upholds the vision and mission of MICA and ensures its dynamism.

Madhukar Kamath (Chairperson)Managing Director and Group CEO

DDB Mudra Group

Anantha BabbiliProfessor

Carnegie Foundation/CASE Professor

Communication & Media Studies, Texas A&M

University–Corpus Christi, USA

Bhaskar DasGroup CEO

Zee Media Corporation (ZMC),

Mumbai

Hema ViswanathanPresident

Barometer Research, Mumbai

Indu ShahaniSheriff of Mumbai

Principal, HR college of Commerce

and Economics, Mumbai

J. RamachandranProfessor, IIM Bangalore

Nagesh RaoPresident and Director

MICA, Ahmedabad

Sandeep MenonGlobal Practice Leader –

Digital Design & Strategy

Cognizant Interactive, Bangalore

Santosh DesaiManaging Director and CEO

Futurebrands India Ltd., New Delhi

Ramesh Nair (Secretary to Governing Council)

Executive Registrar

MICA, Ahmedabad

Graduating Batch, PGDM(C) 2011-2013

For details about application forms, admissions, eligibility,

and selection procedure write to the Admissions Office at

Mudra Institute of Communications, Ahmedabad (MICA),

Shela, Ahmedabad – 380 058 Gujarat INDIA

Tel: + 91-2717-308250, 308313 (direct) Fax: + 91-2717-308349

email: admissionenquiry@micamail.in

The symbolism of MICA’s logo has been

explained thus:

The two triangles are the basic structural units of the rock crystal

MICA. The purity and symmetry of the rock crystal lending itself to purity of

thought and its logical rational application.

The two triangles also symbolize the beginning of MICA’s objective and their accomplishment. The

first triangle in grey colour is the untutored, raw pupil. The second triangle, in white, is the graduating student–

clear and perceptive in his/her thinking.

THE SCHOOLOF IDEAS