Post on 05-Jul-2015
description
mpx Replay Expedite Your Catch-Up and C3 Workflow, Part 2
2 © 2014 thePlatform for Media, Inc
Introduction: mpx Replay
TV audiences are demanding the ability to watch their favorite programs whenever it’s most convenient for them – whether that be during a live broadcast, in a few hours, in a few days, or even in a few weeks post-broadcast.
© 2014 thePlatform for Media, Inc 3 © 2014 thePlatform for Media, Inc
Introduction: mpx Replay
In order to meet the time-shifting demands of their audiences, TV broadcasters have had to create fragmented workflows that require a lot of time and tedium.
© 2014 thePlatform for Media, Inc 4 © 2014 thePlatform for Media, Inc
Introduction: mpx Replay
thePlatform has a more streamlined approach to delivering catch-up and C3. Introducing mpx Replay, a centralized solution that:
The final part of a two-part tutorial, this presentation will show you how mpx Replay provides benefit #2.
1. Expedites catch-up and C3 workflow, and 2. Enhances content discovery and
monetization.
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Enhanced Discovery and Monetization
In addition to expediting workflow, mpx Replay also makes catch-up and C3 content easier for viewers to find and consume… and for TV broadcasters to profit from this increased consumption.
© 2014 thePlatform for Media, Inc 6 © 2014 thePlatform for Media, Inc
Enhanced Discovery and Monetization
The following slides explain the individual features of mpx Replay that provide increased viewership and monetization for catch-up and C3: • Rich Metadata – Through thePlatform’s TV Data
Service, rich metadata is automatically applied to every program. This allows viewers to search for content by a variety of parameters such as title, cast, and genre.
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Enhanced Discovery and Monetization
• Availability Windows – Apply pre-set availability windows for catch-up and C3 content as a general policy or per program, station, and even episode for a particular blackout.
Timeline
TVDS Scheduling
Availability
Linear Channel Schedule
Unavailable Live Catch-‐up
Start-‐over
Real-‐Time As-‐Run
X days Start End 1 day 3 days 7 days
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Enhanced Discovery and Monetization
• Monetization Flexibility – Apply a wide range of monetization strategies to catch-up and C3 files as they are created. Whether you choose to monetize with one strategy or a number of strategies at one time, mpx can both support and optimize all your revenue-generating initiatives.
Advertising
TV Everywhere Commerce
$ $ $
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Learn More
mpx Replay: Expedite Catch-Up and C3 Workflow
If you are interested in learning more about mpx Replay, we invite you to read our solution brief:
Download Solu=on Brief
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About thePlatform In addition to our mpx Replay solution, mpx also provides an assortment of other innovative video publishing and management tools. All of our customers – some of the world’s largest media corporations all the way down to more focused, regional businesses – rely on these tools to manage, monetize, and syndicate billions of video views each year. If you are interested in learning more about mpx, please visit www.theplatform.com or call us:
Toll Free: 1 (877) 436-7940
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