mpx Replay, Expedite Your Catch-Up and C3 Workflow 2 of 2

mpx Replay Expedite Your Catch-Up and C3 Workflow, Part 2

2 © 2014 thePlatform for Media, Inc

Introduction: mpx Replay

TV audiences are demanding the ability to watch their favorite programs whenever it’s most convenient for them – whether that be during a live broadcast, in a few hours, in a few days, or even in a few weeks post-broadcast.

© 2014 thePlatform for Media, Inc 3 © 2014 thePlatform for Media, Inc


In order to meet the time-shifting demands of their audiences, TV broadcasters have had to create fragmented workflows that require a lot of time and tedium.



thePlatform has a more streamlined approach to delivering catch-up and C3. Introducing mpx Replay, a centralized solution that:

The final part of a two-part tutorial, this presentation will show you how mpx Replay provides benefit #2.

1.  Expedites catch-up and C3 workflow, and 2.  Enhances content discovery and

monetization.


Enhanced Discovery and Monetization

In addition to expediting workflow, mpx Replay also makes catch-up and C3 content easier for viewers to find and consume… and for TV broadcasters to profit from this increased consumption.



The following slides explain the individual features of mpx Replay that provide increased viewership and monetization for catch-up and C3: •  Rich Metadata – Through thePlatform’s TV Data

Service, rich metadata is automatically applied to every program. This allows viewers to search for content by a variety of parameters such as title, cast, and genre.



•  Availability Windows – Apply pre-set availability windows for catch-up and C3 content as a general policy or per program, station, and even episode for a particular blackout.

Timeline

TVDS Scheduling

Availability

Linear Channel Schedule

Unavailable Live Catch-‐up

Start-‐over

Real-‐Time As-‐Run

X days Start End 1 day 3 days 7 days



•  Monetization Flexibility – Apply a wide range of monetization strategies to catch-up and C3 files as they are created. Whether you choose to monetize with one strategy or a number of strategies at one time, mpx can both support and optimize all your revenue-generating initiatives.

Advertising

TV Everywhere Commerce

$ $ $


Learn More

mpx Replay: Expedite Catch-Up and C3 Workflow

If you are interested in learning more about mpx Replay, we invite you to read our solution brief:

Download Solu=on Brief

http://bit.ly/1HhuMtM


About thePlatform In addition to our mpx Replay solution, mpx also provides an assortment of other innovative video publishing and management tools. All of our customers – some of the world’s largest media corporations all the way down to more focused, regional businesses – rely on these tools to manage, monetize, and syndicate billions of video views each year. If you are interested in learning more about mpx, please visit www.theplatform.com or call us:

Toll Free: 1 (877) 436-7940


Engage with thePlatform

§  Tweet us ques?ons.

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§  See other video management and publishing tutorials on our Slidshare Profile.

http://www.slideshare.net/thePlatformforMedia

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mpx Replay, Expedite Your Catch-Up and C3 Workflow 2 of 2

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