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MobileUpdate
October 1st, 2008Presented by:
Dustin JacobsenTechnical Director, Barkley
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Agenda
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Agenda Introduction Why so many updates on mobile? Mobile usage Devices
iPhone, T-Mobile G1, Nokia N96 Example applications
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Your presenter
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Digital Ninja Assignments:
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Digital Ninja Assignments:
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SMS weather
Digital Ninja Assignments:
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SMS weatherMapQuest directions
Digital Ninja Assignments:
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SMS weatherMapQuest directionsCamera phone
Relevancy:
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Relevancy:
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Consumers
Relevancy:
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ConsumersCompetition
What do you want to learn today?
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Organization Subsidy
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Organization Subsidy According to Forrester, 75% of
firms purchase devices and service on behalf of their employees and another 15% subsidize service fees
Baseline Magazine, Sept 2008, “Managing Mobility in the Enterprise”
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December 2007
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December 2007 50 billion text messages 255 million U.S. mobile
subscriberssource
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June 2008
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June 2008 75 billion text messages 262 million U.S. mobile
subscriberssource
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Growth
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Growth Mobile texting up 450% in two
years
Outpaces voice calling Teens 13 to 17 years old average
1,742 text messages a monthsource
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Mobile Coverage
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Mobile Coverage About 1/2 of kids 8-12 years old
have mobile phones Overall: 85% cell coverage in the
U.S.source
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CTIA highlights
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CTIA highlights Yahoo: OneConnect, BluePrint Adobe: Flash across all devices Carriers: meaning of open
networks
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Politics
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Politics Obama campaign sent out 2.9
million text messages to announce his running mate 50% actually received the
message, some hours later, according to Keynotesource
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Home Phone Replacement
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Home Phone Replacement 17% (20 million) are homes without
landlines Moving (31%) or changing jobs
(22%) are the biggest life events associated with cord cuttingsource
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T-Mobile G1 / Android
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T-Mobile G1 / Android October 22nd release Product details (video)
QWERTY keyboard, touchscreen Android Market vs. Apple store no video playback
Missed details Visa partnership Motorola dev team
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BlackBerry
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BlackBerry
No stopping BlackBerry in corporate environments
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iPhone
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iPhone App store: $1 million in sales / day
launched July 2008 Favorite apps
Google Maps Urbanspoon Where Yelp Pandora Shazam Twitterific 17
iPhone
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iPhone Analysts predict 13 million iPhone
3G sales in 2008
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Nokia N96
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Nokia N96 Product details (Oct 1 release) N96 vs. iPhone XOHM high speed connection
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Other devices
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Other devices Many new devices
HTC, Samsung, Sony Ericcson, Motorola, LG, others
2Q08 market share Nokia - 40.3 % Samsung - 15.2 % Motorola - 9.3 % LG - 9.2 % Sony Ericsson - 8.3 %
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Other Trends
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Other Trends GPS Mobile banking: 2012 9 Megapixel camera and HD video iPhone to U-verse link and remote Nokia: multimedia powerhouse 08 Ringtone revenue: $5-600 mill
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Mobile Advertising
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Mobile Advertising Growth, but 3 factors holding it
back: Unawareness of audience
size Complexity of ecosystem Lack of trust in the medium
report
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Thanks!
Dustin JacobsenTechnical Director
Barkley
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