Mobile Update October 2008
45
Mobile Update October 1st, 2008 Presented by: Dustin Jacobsen Technical Director, Barkley 1
-
Upload
dustin-jacobsen -
Category
Technology
-
view
2.317 -
download
3
description
An update on mobile marketing, devices and trends. Presented October 2008.
Transcript of Mobile Update October 2008
MobileUpdate
October 1st, 2008Presented by:
Dustin JacobsenTechnical Director, Barkley
1
Agenda
2
Agenda Introduction Why so many updates on mobile? Mobile usage Devices
iPhone, T-Mobile G1, Nokia N96 Example applications
2
Your presenter
3
Digital Ninja Assignments:
4
Digital Ninja Assignments:
4
SMS weather
Digital Ninja Assignments:
4
SMS weatherMapQuest directions
Digital Ninja Assignments:
4
SMS weatherMapQuest directionsCamera phone
Relevancy:
5
Relevancy:
5
Consumers
Relevancy:
5
ConsumersCompetition
What do you want to learn today?
6
Organization Subsidy
7
Organization Subsidy According to Forrester, 75% of
firms purchase devices and service on behalf of their employees and another 15% subsidize service fees
Baseline Magazine, Sept 2008, “Managing Mobility in the Enterprise”
7
December 2007
8
December 2007 50 billion text messages 255 million U.S. mobile
subscriberssource
8
June 2008
9
June 2008 75 billion text messages 262 million U.S. mobile
subscriberssource
9
Growth
10
Growth Mobile texting up 450% in two
years
Outpaces voice calling Teens 13 to 17 years old average
1,742 text messages a monthsource
10
Mobile Coverage
11
Mobile Coverage About 1/2 of kids 8-12 years old
have mobile phones Overall: 85% cell coverage in the
U.S.source
11
CTIA highlights
12
CTIA highlights Yahoo: OneConnect, BluePrint Adobe: Flash across all devices Carriers: meaning of open
networks
12
Politics
13
Politics Obama campaign sent out 2.9
million text messages to announce his running mate 50% actually received the
message, some hours later, according to Keynotesource
13
Home Phone Replacement
14
Home Phone Replacement 17% (20 million) are homes without
landlines Moving (31%) or changing jobs
(22%) are the biggest life events associated with cord cuttingsource
14
T-Mobile G1 / Android
15
T-Mobile G1 / Android October 22nd release Product details (video)
QWERTY keyboard, touchscreen Android Market vs. Apple store no video playback
Missed details Visa partnership Motorola dev team
15
BlackBerry
16
BlackBerry
No stopping BlackBerry in corporate environments
16
iPhone
17
iPhone App store: $1 million in sales / day
launched July 2008 Favorite apps
Google Maps Urbanspoon Where Yelp Pandora Shazam Twitterific 17
iPhone
18
iPhone Analysts predict 13 million iPhone
3G sales in 2008
18
Nokia N96
19
Nokia N96 Product details (Oct 1 release) N96 vs. iPhone XOHM high speed connection
19
Other devices
20
Other devices Many new devices
HTC, Samsung, Sony Ericcson, Motorola, LG, others
2Q08 market share Nokia - 40.3 % Samsung - 15.2 % Motorola - 9.3 % LG - 9.2 % Sony Ericsson - 8.3 %
20
Other Trends
21
Other Trends GPS Mobile banking: 2012 9 Megapixel camera and HD video iPhone to U-verse link and remote Nokia: multimedia powerhouse 08 Ringtone revenue: $5-600 mill
21
Mobile Advertising
22
Mobile Advertising Growth, but 3 factors holding it
back: Unawareness of audience
size Complexity of ecosystem Lack of trust in the medium
report
22
23
Thanks!
Dustin JacobsenTechnical Director
Barkley
Follow:Blog
