Post on 19-May-2015
description
Dave Martin, MD, Allthetopbananas.comEditor, MoRecNews.comTwitter, @TopbananasBlog, mrDaveMartin.co.uk
Who am I ?
Mobile Recruiting 2011
What do I know about Mobile Recruiting?
Working with mobile internet for last 13 years.Launched first UK job search iPhone App.Founder of global leader in Mobile Recuriting solutions
How many iPhones?
How many Blackberrys?
How many Androids?
What mobiles are in the room?
Mobile Recruiting 2011
Who’s left?
How many Resumes / CVs are sent by Fax or post?
Mobile Recruiting 2011
In 1991, 20 years ago, would you have believed CV’s by post and fax would be
replaced by the Internet?
Mobile Recruiting 2011
Mobile Recruiting 2011
Quick look at Mobile history…
1998 – First Data Access (a ring tone download), Finland
2001– High speed 3G data access, Japan
1998 – WML 1.0 aka WAP
2002–I launched first UK Mobile News Services with BT / O2 network during the 3G trials in the Isle of Man
1973 – First Mobile Phone - Motorola DynaTAC 8000x
1993 – First UK person to person SMS
2007– 295m 3G subscribers worldwide and 852m WiFI installations
1992 – The first job board, Online Career Centre, USA
1999 – Monster.com is launched
It is not mobile hype, it is mobile maturity
Mobile Recruiting 2011
The Mobile is 38 years old
Mobile Internet is 13 years old
iPhone is 4 years old
AppStore is 3 years old
Android is 3 years old
The Job Board is 19 years old
The last 3 years has seen Mobile Internet mature
Do NOT turn your back on the candidate
Support the candidates choice of communication
Mobile Recruiting 2011
Mobile Recruiting 2011
20 billion apps downloaded
Mobile Recruiting 2011
175 million iPhones or iTouch
Mobile Recruiting 2011
25 million iPads
Mobile Recruiting 2011
That’s just Apple Now add on Blackberry &
Android
2014 Mobile Web overtakes Desktop web.
Facebook has
200m mobile users
40% of all Tweets
are Mobile
Mobile Recruiting 2011
Mobile Recruiting must support your recruiting and employer branding objectives…
Such as….• Attracting eyeballs • Acquiring talent• Employer brand message• Candidate engagement
Mobile Recruiting 2011
Mobile Web
Download App
Build network
Mine network
Candidate is exposed to your brand and jobs
Richer and longer lasting candidate experience
85% of career app users switch on auto job alerts (push notifications)
Every day, automatically, new jobs are matched to your mobile talent network and alerted of new opportunities
Mobile Recruiting 2011
What would your mobile solution look like?
Your app will have its own page in AppStore or Market Place
Mobile Recruiting 2011
• Social Network• Video• Mapping• Career Info• Job Search• Engagement• Retention
Build an active talent network.Mobile alerts are 1:1.
Response is rapid
Mobile Recruiting 2011
What’s the bottom line?
• Stay in front of the online audience – it is already moving.• Don’t return an empty search on AppStore for your brand.• Re-use existing media and efforts.• Multiply the value of your social recruiting activity.• Social = Mobile.• Build a network of active talent.• Mine that network via job alerts.• Increase mobile Google SEO.• Engage with candidates via the channel of their choice.• Put the candidate first.
Learn more about packages from:http://tinyurl.com/attb-mca-detail
Read white papers and stay up to date at MoRecNews.com