Mobile MarketingMastery

Social Media MastersAtlanta, GAAugust 26, 2011

Mobile MarketingMastery

Social Media MastersAtlanta, GAAugust 26, 2011

We’ve Come a Long Way

Desktop Power in a Mobile Device

More than Just Phones

Mobile is Mainstream

Developing a Mobile Strategy

Marketing Goals

Brand Awareness Marketing Goals

Brand Awareness Marketing Goals

Generate Sales

Brand Awareness Marketing Goals

Generate Sales

Increase Revenues

Brand Awareness Marketing Goals

Generate Sales

Increase Revenues

Improve Customer Support

Brand Awareness Marketing Goals

Generate Sales

Increase Revenues

Enhance Customer

Loyalty

Improve Customer Support

Know Your Customers

• SMS Messages

• Mobile Website

• Mobile Email

• Display Advertising

• Search Advertising

• QR Code

• Application

• Location Based Services

• Augmented Reality

• Target audience

• Offerings

• Quantified Objectives

• Resources

• Communication Efforts

• Delivery Channels

Components to a Mobile Marketing Plan

Components of a Mobile Campaign

Components to a Mobile Marketing Plan

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

• Target audience

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

• Target audience

• Offerings

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

• Target audience

• Offerings

• Quantified Objectives

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

• Target audience

• Offerings

• Quantified Objectives

• Resources

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

• Target audience

• Offerings

• Quantified Objectives

• Resources

• Communication Efforts

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

• Target audience

• Offerings

• Quantified Objectives

• Resources

• Communication Efforts

• Delivery Channels

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

Business to Business

Mobile Marketing Channels

SMS Marketing

QR Codes

Search & Display

Location Based Services

Promotions

IntegratingMobile

What’s Next?

Web: www.kelseyads.com

Email: brandon.eley@kelseyads.com

Twitter: @beley

Slides: mobilemarketingmastery.net