Mobile Marketing Mastery

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Mobile Marketing Mastery Social Media Masters Atlanta, GA August 26, 2011

description

Presentation on mobile marketing at Social Media Masters in Atlanta, GA

Transcript of Mobile Marketing Mastery

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Mobile MarketingMastery

Social Media MastersAtlanta, GAAugust 26, 2011

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Mobile MarketingMastery

Social Media MastersAtlanta, GAAugust 26, 2011

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We’ve Come a Long Way

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Desktop Power in a Mobile Device

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More than Just Phones

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Mobile is Mainstream

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Developing a Mobile Strategy

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Marketing Goals

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Brand Awareness Marketing Goals

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Brand Awareness Marketing Goals

Generate Sales

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Brand Awareness Marketing Goals

Generate Sales

Increase Revenues

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Brand Awareness Marketing Goals

Generate Sales

Increase Revenues

Improve Customer Support

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Brand Awareness Marketing Goals

Generate Sales

Increase Revenues

Enhance Customer

Loyalty

Improve Customer Support

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Know Your Customers

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• SMS Messages

• Mobile Website

• Mobile Email

• Display Advertising

• Search Advertising

• QR Code

• Application

• Location Based Services

• Augmented Reality

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• Target audience

• Offerings

• Quantified Objectives

• Resources

• Communication Efforts

• Delivery Channels

Components to a Mobile Marketing Plan

Components of a Mobile Campaign

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Components to a Mobile Marketing Plan

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Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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• Target audience

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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• Target audience

• Offerings

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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• Target audience

• Offerings

• Quantified Objectives

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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• Target audience

• Offerings

• Quantified Objectives

• Resources

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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• Target audience

• Offerings

• Quantified Objectives

• Resources

• Communication Efforts

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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• Target audience

• Offerings

• Quantified Objectives

• Resources

• Communication Efforts

• Delivery Channels

Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan

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Business to Business

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Mobile Marketing Channels

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SMS Marketing

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QR Codes

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Search & Display

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Location Based Services

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Promotions

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IntegratingMobile

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What’s Next?

Web: www.kelseyads.com

Email: [email protected]

Twitter: @beley

Slides: mobilemarketingmastery.net