Mobile March Keynote-It’s A Great Time To Be Part Of Mobile

Post on 13-Dec-2014

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Mark Mosiniak, Director of Business Development, for Best Buy Mobile, shares his thoughts on industry observations, trends and insights and his perspectives on the current and future state of experimentation and innovation at the recent Mobile March mobile event in Minneapolis on March 27th, 2010.

Transcript of Mobile March Keynote-It’s A Great Time To Be Part Of Mobile

It’s A Great Time To Be Part Of

Mobile

Who Is This Guy?

mark.mosiniak@bestbuy.com

Twitter: @mosiniak

612.889.1496

Our Promise

We think there’s a better way… A better choice of phones and networks Impartial, informed advice Straightforward pricing We’re there for the life of your phone

We all know mobile phone technology is pretty amazing, but

shopping for it isn’t.

Walk Out Working™

Personalized phone setup so our customers Walk out

Working™

• Data Transfer• Personal email setup

• Bluetooth Pairing• Application install

Over 10 Years Ago

3G licenses originally signed

First Pocket PC devices

First mobile game was introduced

First Bluetooth enabled phone

3 Years Ago3 Years Ago

RIM owned the market in email centric devices

Internet browsing was possible, but not engaging

3G products hit the market in force

Apple announced the iPhone

1 Year Ago

First Android phone was released

2,500 apps on Android Marketplace

20,000 iPhones apps on iTunes

800,000,000 downloads

30,000+ apps on Android Marketplace

4G products are in the market

Android is the fastest growing platform

150,000 iPhone apps on iTunes

3,000,000,000 downloads

Today

People are transferring what they do on their PC to their phone

More than 4 billion mobile phone users worldwide

Nearly 1/3 of total US population are using the mobile internet

Instant access

Immediate gratification

Prioritized information

People want their experiences on their mobile phone to be fast, simple & solve immediate needs

Better Devices and Hardware

Better Networks

Better Applications and Usability

We Have…

We text each other instead of call

We get news and info on our phone

We use our phones as an alarm clock

We find places to eat & meet on our phone

We connect to our social networks throughout the day

We play games to unwind

We shop on our phone when we can’t make it to the store

If we lose our phone, our day is wrecked

Our Phones Are Our Lifelines

Platforms

App Stores

Form factors

Do we need this many twitter clients?

platforms

5 Ideas

Single Sign On

Blur the Lines between Customer Service and

Marketing

Online to Offline

My Phone is My Wallet

Small Businesses Need Apps Too

http://www.wordle.net/