Post on 07-Aug-2015
Milkpak Launch Local Key Accounts
Objective
• To creatively and impact fully introduce the new
and “improved” Milkpak Key Account Shoppers
• To make the shoppers understand the new USP
of “fortified iron” in Milkpak
• To have a creatively “different” launch vs. what
we have been doing (better thann what we have
done before).
Activities being conducted at KA’s
• Account Building Elevation
• Entrance Gates
• Entrance Arches/Pillars
• Floor Graphics
• Picture Activity
• Aisle Branding
• Category Captain Placement
• Milkpak Life Size Packs
• Mobiles
• Gondola Branding
Building Elevation on
selected Accounts
This Activity would be performed outside the store to create the hype and the Light would be having a Milkpak Stensil on it
CSD
Pillar Branding with green confetti,
Curtains. This would be done on the outside pillars
Life Size Milkpak Pack
shot outside the store to
announce new Launch placed at Specific Key
Accounts
Entrance Door Decoration to welcome the shoppers and make them aware of the
launch activity
Path-to-Purchase – In order to
guide the shopper towards the Milkpak aisle
and Gondola
Aisle Branding in the UHT Aisle
Green Floor Runner in the
Liquid Milk Aisle - Giving the Iron Message in the
new Milkpak
Curtains on the Milkpak Gondola – Indicating that a new Milkpak
has been launched
LCD Placement on Liquid Milk
Gondolas playing Milkpak Ad –
This is something new and is done for the first time
in the Key Accounts by any
company
Picture Activity – For the shopper who purchases the Milkpak from the Key Accounts engaging him in a relationship with the new Milkpak. There would be a booth at the Key account where a person would take the pictures and give them
back in the Milkpak Folder similar
Branded T-Shirts for Key Account
Shop Merchandisers
Category Captains –
Educating the shopper about
the new Milkpak and its
advantages
Milkpak Launch Makro
Activities being conducted at International KA’s (4 Makro Stores)
• Entrance Gates
• Entrance Arches/Pillars
• Floor Graphics
• Picture Activity
• Aisle Branding
• Category Captain Placement
• Milkpak Life Size Packs
• Mobiles
• 4 Sided Pallet Display
• Milkpak Truck
4 way customised pallet display with Pack
size of new milkpak on top in
all 4 stores
Out of Category in front of checkouts
Customised Nestle Pallet display at the
rented location in Mangopir
Standee Design
Mobile Design
Other Designs