Milkpak Launch Campaign
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Transcript of Milkpak Launch Campaign
![Page 1: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/1.jpg)
Milkpak Launch Local Key Accounts
![Page 2: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/2.jpg)
Objective
• To creatively and impact fully introduce the new
and “improved” Milkpak Key Account Shoppers
• To make the shoppers understand the new USP
of “fortified iron” in Milkpak
• To have a creatively “different” launch vs. what
we have been doing (better thann what we have
done before).
![Page 3: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/3.jpg)
Activities being conducted at KA’s
• Account Building Elevation
• Entrance Gates
• Entrance Arches/Pillars
• Floor Graphics
• Picture Activity
• Aisle Branding
• Category Captain Placement
• Milkpak Life Size Packs
• Mobiles
• Gondola Branding
![Page 4: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/4.jpg)
Building Elevation on
selected Accounts
This Activity would be performed outside the store to create the hype and the Light would be having a Milkpak Stensil on it
CSD
![Page 5: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/5.jpg)
Pillar Branding with green confetti,
Curtains. This would be done on the outside pillars
![Page 6: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/6.jpg)
Life Size Milkpak Pack
shot outside the store to
announce new Launch placed at Specific Key
Accounts
![Page 7: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/7.jpg)
Entrance Door Decoration to welcome the shoppers and make them aware of the
launch activity
![Page 8: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/8.jpg)
Path-to-Purchase – In order to
guide the shopper towards the Milkpak aisle
and Gondola
![Page 9: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/9.jpg)
Aisle Branding in the UHT Aisle
![Page 10: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/10.jpg)
Green Floor Runner in the
Liquid Milk Aisle - Giving the Iron Message in the
new Milkpak
![Page 11: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/11.jpg)
Curtains on the Milkpak Gondola – Indicating that a new Milkpak
has been launched
![Page 12: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/12.jpg)
LCD Placement on Liquid Milk
Gondolas playing Milkpak Ad –
This is something new and is done for the first time
in the Key Accounts by any
company
![Page 13: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/13.jpg)
Picture Activity – For the shopper who purchases the Milkpak from the Key Accounts engaging him in a relationship with the new Milkpak. There would be a booth at the Key account where a person would take the pictures and give them
back in the Milkpak Folder similar
![Page 14: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/14.jpg)
Branded T-Shirts for Key Account
Shop Merchandisers
![Page 15: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/15.jpg)
Category Captains –
Educating the shopper about
the new Milkpak and its
advantages
![Page 16: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/16.jpg)
Milkpak Launch Makro
![Page 17: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/17.jpg)
Activities being conducted at International KA’s (4 Makro Stores)
• Entrance Gates
• Entrance Arches/Pillars
• Floor Graphics
• Picture Activity
• Aisle Branding
• Category Captain Placement
• Milkpak Life Size Packs
• Mobiles
• 4 Sided Pallet Display
• Milkpak Truck
![Page 18: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/18.jpg)
4 way customised pallet display with Pack
size of new milkpak on top in
all 4 stores
Out of Category in front of checkouts
![Page 19: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/19.jpg)
Customised Nestle Pallet display at the
rented location in Mangopir
![Page 20: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/20.jpg)
Standee Design
![Page 21: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/21.jpg)
Mobile Design
![Page 22: Milkpak Launch Campaign](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c4e02ebb61eb8e7e8b475a/html5/thumbnails/22.jpg)
Other Designs