Wave Trip Launch campaign
description
Transcript of Wave Trip Launch campaign
Marketing ShizzleJan/Feb 2013
#wavetrip
What we want
Top Bad Hotel sales
Get some buzz around the game
ProblemGet discovered on the App Store is a mess
How we fix it
*Inbound marketing, creating content that educates/entertain people. Those people then become more exposed to the idea, creating a sense of familiarity, likability and trust
Generating organic traffic*
Leading people to the landing pageCreating great content
Seeding the game to influential websites
Before Launch
Videos3 videos based on familiar situation where Wavelit
appears to the actor while playing the game
Microsite
?Design to be decided
Small tweaks to the Wave Trip page to make it look more in line with the campaign
https://tapstream.com free for 45 days
Set up a tracking system to judge effectiveness
Tracking system
Send out beta codes to influential websites and bloggers
Beta seeding
Try to reach a different crowd seeding the gameto big tech/gadgets blogs and magazines
Beta seeding
Create a Wavelit print-out, ask people to share pictures with it in common situations and give away codes to
the best ones
Beta giveaways
After Launch
“Gameplay” videoA funny “Gameplay” video showing people reaction instead of the actual game to create more excitement
Prizes giveawaysTo reward the best scores/levels shared via
Twitter/Facebook/Instagram*
Social Media PresenceProduce a series of images with
the character in funny situations (paper foldable Wavelit?), to release regular-
ly on Facebook/Twitter/Instagram
Timescale
week 1
week 2
week 3
week 4
week 5
Future Ideas
More content
New prize competition
Create more videos using wavelit costume (wavelit running no stop)
Measure effectiveness
Number of views on YT (at least 20k in total)
Number of sales (10k target)