Metric Maze

Presented by:

Andralyn Laframboise

IMC social channels

TwitterYouTube

Metric Sites Used Social Mention Twitilizer Tweet Archivist

SentimentOn YouTube the IMC SLC account has a 5.0 sentiment level ratio. This means that a 5% ratio of the audience who have visited the IMC SLC YouTube had a positive sentiment about the YouTube channel. The rest 55% had a neutral sentiment about the channel.

IMC SLC’s top influencers are mainly students because the videos on this channel were made by students for students.

Influencers

The IMC SLC YouTube channel has been getting fairly good volume because of all the videos recently posted at the end of this semester. There is on average a mention every 2 days. The volume may vary depending on the time of semester. Right now there are a lot of videos being posted for end of semester projects which increases the number of people visiting the YouTube channel daily.

Volume

Content

The content uploaded to IMC SLC YouTube is mostly content created by current students for class projects, blog assignments or for the annual Greg Awards. There is good content on IMC SLC, however there should be more focus on content to recruit new students.

Benchmark Loyalist College Advertising program does not have a YouTube account for their program. They are missing out on a huge opportunity to interact and engage with their students and the public. Videos are one of the most engaging ways to advertise since you can interact with them visually and verbally .

Sentiment The sentiment for the imcslc twitter brand is 8:1 which is a good sentiment ration. There has been 30 positive sentiment mentions, 111 neutral and 4 negative. It is difficult to identify and measure sentiment over twitter because it is text based. This explains why there are 111 people who had a neutral sentiment towards the imcslc twitter brand.

Influencers

Using Tweet Archivist we are able to see who the top users of the IMCSLC Twitter brand. We can see in the previous diagram what portion of influence each tweeter has brought to the IMCSLC brand.

Influencers

Influence

The IMCSLC twitter brand does not have as much influence as it should. This is mainly because imcslc twitter is only known by imc students and faculty. IMC SLC Twitter needs to be more widely known by the community and prospective students in order to be more influential.

The volume of the #imcslc twitter hastag is being used on average every 7 hours. This varies each day according to activities, workload etc. This is a pretty low volume right now because the semester is almost over and some students may be done their studies.

Volume

IMCSLC twitter has 58 unique users. This is good because there are almost 60 different people tweeting about the brand. The imcslc hashtag has a 60% passion rating which is very good!

Content

Content

I chose looked for Loyalist College data for a benchmark but could not find any hashtag or Twitter account for Loyalist College’s Advertising IMC program.

Benchmark