Kaytee ConnorNov/27/12

METRIC MAZECASE STUDY

IMCSLC Facebook

@imcslc Twitter

#imcslc Hashtag

IMCSLC YouTube

4 Digital Brands:

Sentiment Analysis

IMCSLC FACEBOOK PAGE

Influencer Analysis

IMCSLCFACEBOOK PAGE

Posts = 76

Feedback = 36

Likes = 222

Volume Analysis

IMCSLCFACEBOOK PAGE

IMCSLCFACEBOOK PAGE

Content Analysis

The content we have includes:pictures, video, comments, tags, conversations & postings of projects and news.

We have students and teachers constantly posting to the IMCSLC Facebook page which increases the amount of content we have available

@IMCSLCTWITTER PAGE

Sentiment Analysis

Positive = 1

Neutral = 42

Negative = 0

Influencer Analysis

@IMCSLCTWITTER PAGE

Volume Analysis

@IMCSLCTWITTER PAGE

@IMCSLC TWITTER PAGE

Content Analysis

Sentiment Analysis

#IMCSLCHASHTAG

Positive = 21

Neutral = 68

Negative = 0

#IMCSLCHASHTAG

Influencer Analysis

Volume Analysis

#IMCSLCHASHTAG

#IMCSLCHASHTAG

Content Analysis

Sentiment Analysis

Sentiment = 1:0

Passion = 50%

Influencer Analysis

Reach = 50%

10 days avg. per mention

25 unique authors

IMCSLCYOUTUBE CHANNEL

Volume Analysis

10 videos uploaded

10 subscribers

939 video views

Content Analysis

Total of 44 sources

IMCSLCYOUTUBE CHANNEL

I could not find any competing programs or schools on any of the channels

BENCHMARK ANALYSIS

Sources usedTWITALYZER

TWEET ARCHIVIST

SOCIAL MENTION

FACEBOOK ANALYTICS