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Survey of visitors, employees and residents in South Bank Autumn 2008 – Spring 2009
Presented by Sally Panayiotou Wednesday 13th May 2009
Methodology: Visitors and employees
Visitors
• 9th September-29th October 2008
• 322 face-to-face interviews with visitors to the South Bank
• Random (one in n) selection of respondents at 6 sample points
Employees
• 30th October-20th November 2008
• 205 face-to-face interviews with people who work in the South Bank area
• Random (one in n) selection of respondents at 9 sample points
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Methodology: Visitors and employees
Residents 2008-9
• 5th November 2008 - 25th February 2009
• 472 face-to-face interviews with people who live in Bishop’s and Cathedral’s Ward marked in red
• Random selection of respondents from PAF in South Bank
Note that different methodologies and slightly different sample areas means comparisons are only indicative
Residents 1999
• 1st February -18th April 1999
• 825 face-to-face interviews with people who live in Bishop’s and Cathedral’s Ward up to Lambeth Road
• Respondents selected to quotas according to age, gender and work status from PAF in South Bank
Profile
Visitors
Base: All visitors (322), All employees (205), All residents (472) 2008-9
• Younger (nearly half <35)
• White (93%)
• Female (61%)
Employees
• 25-54 (77%)
• White (83%)
• Male (62%)
ResidentsData weighted to Census
profile / ONS updates
• 16-34 (49%)
• More diversity, but majority white(31% BME)
• Even gender split (51/49)
NB 16-3432% Great Britain40% London
How long have residents lived in South Bank?
34
29
8
8
16
15
11
12
7
5
15
246
9
<1 yr 1-3 yrs 4-5 yrs 6-10 yrs 11-15 yrs 16-20 yrs More than 20 yrs
How long have you lived…
Base: All residents (472), 2008/9
At your current address?
In this area?
1-3 yrs 4-15 yrs 16 yrs +
Residents’ place of work
From this card, can you tell me whereabouts do you work?
Base: All in employment (304), 2008/9
20
8
4
27
4
5
12
19
Within area on map
Elsewhere in Southwark
Elsewhere in Lambeth
West End
City
Elsewhere in London
Outside London
It varies
90% work in London
%
Many visitors have visited South Bank before
19% first visit (mainly overseas visitors)
31% more than 20 previous visits
Base: All visitors (322) Autumn 2008
50%
42%
Residents have a high level of satisfaction of living in the area
Neither/nor: 3%
Very satisfied
Fairly dissatisfied: 2%
Fairly satisfied
How satisfied or dissatisfied are you with this area as a place to live?
Base: All residents (472), 2008/9, All residents (825), 1999
Very dissatisfied: 2%
30%
54%
7%6%3%
1999 Survey
Survey Net satisfaction (satisfaction – dissatisfaction)
Residents 2008-9 +88Residents 1999 +75
MORI norms 1999-2009
+72
MORI London norms 1999-2009
+60
Longer-term residents less likely to have seen improvements over the past five years
30%
21%
12%
37%
Better (47% exc. dk)
Worse (15% exc.
dk)
Would you say this area as a place to live has got better, worse or remained the same during the last five years?
Base: All residents (472), 2008/9, All residents (825) 1999
About the same (38% exc. dk)
Don’t know 32%16%
44%
7%
1999 Survey
Length of residence:Worse
%
About the same
%
Better
%
1-5 years (135 exc. dk) 4 44 52
6-15 years (127) 17 28 54
16 years+ (103) 30 39 31
Net better +25
Net better +16
Employees have a high level of satisfaction of working in the area
5%
Base: All employees (205) Autumn 2008
Further 37% fairly satisfied
Half are very satisfied! (Top end of scale)
= 87% satisfied
Longer-term employees in particular have seen improvements in the last five years
38%
34%
6%
22%Better
Worse
Would you say this area as a place to work has got better, worse or remained the same during the last five years?
Base: All employees (205), Autumn 2008Base sizes shown in brackets * note low base
About the same
Don’t know
Length of employment: Worse
About the same Better
Under a year (38)* 3 55 42
1-5 years (67)* 6 51 43
6-10 years (55)* 13 27 60
Total excluding don’t knows (160)
Better Same Worse
(Excluding don’t knows %)
Visitors show high levels of advocacy for the South Bank
Base: All visitors (322), Autumn 2008
48%
37%
13%
Certain to
Very likely
Fairly likely
(Not very/not at all likely: <1%)
How likely would you be to recommend South Bank to your friends and relatives?
58%
12%
7%20%
High levels of satisfaction with services provided locally
Very satisfied
Fairly satisfied
Overall, how satisfied or dissatisfied are you with services provided locally?
Base: All residents (472), 2008/9
Very dissatisfied: 2%
NB As a place to live:
42% very satisfied 50% fairly satisfied
Neither/nor
Fairly dissatisfied
Over a third of residents expressing an opinion feel local services have improved in the past 5 years
23%
41%
5%
30%Better
(39% exc. dk)
Worse (7% exc. dk)
Taking everything into account, would you say local services have got better, worse or remained the same during the last five years?
Base: All residents (472), 2008/9 (excluding don’t knows 361) Base sizes shown in brackets
About the same (54% exc. dk)
Don’t know
Length of residence: Better
About the same Worse
1-5 years (129 exc. dk)
46 50 4
6-15 years (142)
38 50 8
16 years + (103) 28 60 10
46
53
1415
2924
83
6980
6867
5769
82% Dissatisfied % Satisfied
High levels of satisfaction with restaurants and bars & pubsHow satisfied or dissatisfied are you with the following leisure and recreation facilities and services in the local area?
Base: All residents (472) and employees (205), 2008/9
RestaurantsResidents
Employees
Bars and pubsResidents
Employees
Parks and open spaces Residents
Employees
ShopsResidents
Employees
NB in 1999 57% of respondents wanted to see improvements made to shops =
Highest demand for improvement
295
2322
2828
7348
61
5126
4432
1612
58
% Dissatisfied % Satisfied
Low satisfaction with swimming facilitiesHow satisfied or dissatisfied are you with the following leisure and recreation facilities and services in the local area?
Base sizes shown in brackets (all excluding don’t knows)
Community meeting spacesResidents (239)
Employees (114)
Outdoors sports facilitiesResidents (326)
Employees (130)
Play facilitiesResidents (225)
Employees (103)
Swimming facilities Residents (323)
Employees (122)
8
9
12
19
21
29
74
73
63
55
50
85Adult education (265)
Nursery education / childcare (137)
Primary schools (154)
Services for children 4-11 (110)
Secondary schools (132)
Services for young people 12-18 (118)
% Dissatisfied % Satisfied
Lower resident satisfaction with education provision for young people (schools and services)How satisfied or dissatisfied are you with the following education facilities and services in the local area?
Base sizes shown in brackets = all excluding don’t know
6
5
17
22
92
91
83
72
100Mental health
services (15%)**
GP healthcareservices (315)
NHS Hospitals(231)
Care for theelderly (13)**
NHS dentistryservices (101)
% Dissatisfied % Satisfied
Satisfaction with the health facilities - usersHow satisfied or dissatisfied are you with the following health facilities and services in the local area?
Base sizes shown in brackets: All residents who have used each service, 2008/9 **note extremely low base
Net satisfaction
2008/9 survey
MORI norms
+100
+86 +70
+86 +50
+66 +44
+50
1
8
11
7
13
14
84
82
82
73
73
94
% Dissatisfied % Satisfied
Residents / employees: High levels of satisfaction with public transport, street lighting and personal safety
How satisfied or dissatisfied are you with the following aspects of the local environment?
Base: All residents (472) and employees (205), 2008/9
Public transport
Street lighting
Personal safety
Residents
Employees
Residents
Employees
Residents
Employees
+76
+75
+59
Net satisfaction
+93
+71
+60
22
49
30
15
48
49
45
26
28
26
10
13
% Dissatisfied % Satisfied
Residents / employees: Greater dissatisfaction with rough sleepers and provision of public toilets
How satisfied or dissatisfied are you with the following aspects of the local environment?
Numbers of rough sleepers
On-street parking control
Residents
Employees
Residents
Employees
Residents
Employees
Provision of public toilets
Base: All residents (472) and employees (205), 2008/9
Net satisfaction
+23
-23
-2
+11
-36
-38
7%
1%
1%
2%
1%
0%
6%
6%
4%
3%
2%
1%
Verbal abuse
Motor vehicle crime
Street crime
Vandalism
Burglary
Violence
Fairly low experience of crime in the area
In the past 12 months, have you been a victim of any of these crimes in this area?
Base: All residents (472) and employees (205), 2008/9
Employees Residents
90% None of these 83% None of these
4%
13%
56%
40%42%
6%
8%
2% 93%
13%
40%
76%
Very / fairly dissatisfied
Very / fairly satisfied Neither
Visitor satisfaction with shopping options lower; based both on perceptions and experienceHow satisfied or dissatisfied are you with the following in South Bank?
Eating and drinking options
Shopping
Base sizes shown in brackets, excludes don’t knows * note low base
Did visit cafes / restaurants / bars in one of listed areas
(90*)
Didn’t visit one of listed areas (206)
Did visit shops in one of listed areas (75*)
Didn’t visit shops in one of listed areas (159)
41%
28%
26%
27%
18%14%
51%
17%
21%
21%
45%
47%Lower Marsh/The Cut
Southbank Centre
Oxo Tower Wharf
Gabriel's Wharf
National Theatre
Local hotels
% Employees % Residents
Lower Marsh / The Cut and Southbank Centre most popular amongst employees / residents for food / drink
From the following list of cafes, bars and restaurants, which, if any, have you visited in the last year?
Base: All employees (205) and residents (472) 2008/2009
31% none of these29% none of these
73%
43%
25%
25%
64%
59%
32%
20%
17%
75%Waterloo Station
Lower Marsh/The Cut
Southbank Centre
Gabriel’s Wharf
Oxo Tower Wharf
Lower Marsh / The Cut and Southbank Centre also popular amongst employees / residents for shops
Base: All employees (205) and residents (472) 2008/2009
In the last year have you visited the shops in any of these locations?
Employees Residents
19% none of these10% none of these
5%
3%
2%
0%
12%
3%
3%
0%
1%
19%Southbank Centre
Gabriel's Wharf
Oxo Tower Wharf
National Theatre
Lower Marsh/The Cut
Southbank centre most popular amongst visitors for refreshments and shops
Base: All visitors (322)
At which of these locations, if any, have you visited / or do you intend to visit today?
Cafes, bars and restaurants Shops
70% none of these 76% none of these
32%
27%
25%
24%
31%
35%
26%
32%
27%
45%SouthbankCentre
London Eye
NationalTheatre
Oxo TowerWharf
BFISouthbank
Employees Residents
Employees most likely to have visited Southbank Centre in the past year; residents the London Eye
From the following list of local attractions, which, if any have you visited in the last year?
Base: All employees (205) and residents (472) 2008/2009
Base: All visitors (322), Autumn 2008
43%
34%
19%
15%
13%
10%
To see a specific attraction or venue
To enjoy a walk
To enjoy the views
To see the River Thames
Been before and wanted to come again
To meet friends/family here
Attractions are the greatest pull for visitors; or simply enjoying the area What were your 3 main reasons for deciding to visit South Bank today?
The London Eye is the biggest draw for visitors
Base: All visitors (322), Autumn 2008
31% visited/intend to visit The London Eye
18% the Southbank Centre
13% the London Aquarium
7% the National Theatre 7% Gabriel’s Wharf
Base: All employees (205), Autumn 2008
47%
46%
38%
Arty
Interesting
Lively
Employees: more likely to select positive words than negative
Contemporary
Convenient
Attractive
32%
29%
24%
Which five, if any, of the words on this card would you use to describe South Bank?
Expensive
Crowded
Rundown
Ugly
Nothing special
Boring
Pretentious
25%
25%
11%
10%
4%
4%
3%
Base: All visitors (322), Autumn 2008
48%
38%
37%
Interesting
Arty
Attractive
Visitors: Similar descriptions to employees, but less sensitive to expense
Lively
Relaxing
Contemporary
33%
33%
30%
Which five, if any, of the words on this card would you use to describe South Bank?
Crowded
Expensive
Pretentious
Rundown
Nothing special
Employees
25%
25%
Conclusions
• Positive levels of satisfaction and advocacy amongst visitors, employees and residents in the South Bank
• A young visitor and resident profile
• London Eye is a big draw to visitors
• Southbank Centre draws visitors, residents and employees
• The Cut / Marsh more a zone for employees and residents rather than visitors; high levels of satisfaction with restaurants, bars and pubs across the South Bank area
• Issues with public toilet provision, parking and rough sleepers; however fairly low crime levels and most feel personally safe
• Residents also tend to be favourable towards health facilities
• Priorities for improvement would be swimming facilities
• Improvements to play facilities, and services for young people would also be appreciated