MEDIABOOK 2017

During 78 years, MARCA has been providing sports information; it has been present in historical moments, telling the best stories and achievements of our athletes. Nowadays, MARCA has become the undisputed leader in sports information and also in daily press.

MARCA is supported by millions readers and users that confirm the ability to inform and entertain every type of target. Moreover, MARCA has become the sports media with the most participation in social networks thanks to our followers.

MARCA, UNDISPUTED LEADER

OUR FOLLOWERS ARE LEADERS

13 MILLION people are waiting for you at MARCA universe

32,2 % COVERAGE.Marca

As

MundoDeportivo

Sport

With millions of readers, MARCA is the leader of dailies and sport dailies in our country, offering a

maximum multimedia coverage (press+radio+digital) and with a huge number of unique followers.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

32,2 %

22 %

13,4 %

9,9 %

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MILLIONS OF CONSUMERS ARE WAITING FOR YOU.

Readers on paper

Digital Users

Mobile Users

Audience in Radio Marca

Pcusers

With millions of readers, MARCA is the leader of dailies and sport dailies in our country, offering a

maximum multimedia coverage (press+radio+digital) and with a huge number of unique followers

2.1 M

11 M 3,8 M8,4 M

494 MIL

8,73 M

Women also prefer MARCA: 16% in coverage with 3,2 million in audience

Men from 25 to 44 years, A-B social class,

with higher education.

HardwareSpending+200 per year

Use Videogame+42% got it and +18% play with it.

Online gambling En el último mes

INDEX INDEX INDEX

PlaneLast year journey Sport Club

Members

Restaurants+once a week

INDEX INDEX

INDEX

Man ClothesSpending+600per year

Carpurchase intent

INDEX INDEX

THE MOST ATTRACTIVE AUDIENCE

MARCA is the favor i te opt ion for men and for

women with an at t ract ive prof i le for consumption.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

multimedia189

multimedia183

multimedia132

multimedia262

multimedia113

multimedia238

multimedia250

multimedia172

multimedia153

Cinema Once a week

INDEX

THE MOST EFFICIENT PLANNINGMaximum multichannel coverage for the most commercial target: Man, 25-44, A-B social class.

Campaign during 1 month with 10 press insertions, 30 radio and 6 M impressions (3 freq.) - Target: M, 25-44, MM-MA-A.

MARCA mult ichannel offers the best coverage for the most desired

prof i le, even compared to more massive media

34,5 % Coverage

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

Coverage (000) Coverage (000) Coverage (000)1.785 1.587 7

coverage % Coverage % Coverage %34,5 30,65 9.79

MARCA MULTICANAL OFF+ON AS MULTICANAL OFF+ONMUNDO DEPORTIVO MULTICANAL OFF+ON

Campaign in Diario Marca, Radio Marca and Marca.com

Campaign in youtube.com Campaign in facebook.com

Campaign in Diario AS, Ser sports programs and As.com

Campaign in Diario Mundo Deportivo and Mundodeportivo.com

YOUTUBE.COM FACEBOOK.COM

UU (000) UU (000)798 762

Coverage % Coverage %15,42 14,71

ORBYT

MARCA ESTILO

GUÍAS MARCA

RADIO MARCA

EVENTS

MARCA offers different informative possibilities in press, radio and digital media, always with the

maximum quality. Those who want to enjoy and share prefer our contents.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

THE BEST MULTIMEDIA CONTENT

MARCA MÓVIL

MARCA.COMMARCA BUZZ MARCA MOTOR

A great content offer for a demanding Audience.

MARCA is always available regardless the place.

e-SPORTS TIRAMILLAS

LIVING SPORTS IN A DIGITAL WAY

> Responsive design website> Continuous navigation.> The most powerful daily HOMEPAGE: 5 M UUs and 120 M PVs

MARCA offers different informative possibilities in press, radio and digital media, always with the

maximum quality. Those who want to enjoy and share prefer our contents.

multiplatform coverage

Leader brand in sports

33,1%

11 MM UUs

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

8,4 MM 3,8 MMIn mobile In Pc

>

MARCA is an online point of reference for millions of people who are passionate of sports and entertainment.

We make a huge effort in order to give our public a superior digital experience every day.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

THE BIGGEST SPORTS COMMUNITYMARCA is the most influential Spanish media in social networks.

Moreover, there are more 65 M people registered for emailing actions. 69.614 Registrations

in the Data Base

MULTIMEDIA CONTENTS

Video impressions per month 27 MM

VIDEO is the most important feature of MARCA, with a wide variety of formats: interviews, press conferences, streamings... And the best

contents with relevant partners.

4,25 M LIKES

455.000 FOLLOWERS

4,48 M FOLLOWERS

The f i rst s i te of sports informat ion in mobi le supports. MARCA mobi le

offer (Apps and mobi le s i te) is a model of innovat ion and advert is ing creat iv i ty

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

LEADER IN MOBILE

Sports Leader in Mobile 8,4 MM UUs

Marca también es líder en exclusivos de móvil con 6,7 millones

Active Downloads iOS and Android

4,9 M

Mobile Apps: 447 M Page Views

THE WEB SITE WITH THE BEST MOTOR’S CONTENT

A wide coverage for all targets, with great affinity with youth audience. Our

followers enjoy daily contents alternative to sport with MARCA.COM

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

4,5 MM UU

22,2 M PV

> MARCA MOTORA reference web for motor information. All the news, models, races, competitions, analysis….

MARCA´S MOTOR WEB CONTENT:

PRODUCT Models, testing, comparator…

LEISURE Routes, Gastronomy, adventures, hotels…

COMPETITION Formula 1, Moto GP, Dakar…

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

A wide coverage for all targets, with great affinity with youth audience.

Our followers enjoy daily contents alternative to sport with MARCA.COM

4 UUs

99,7 M PVs

- Present - Cinema and TV - Music

- Luxury- Videogames- Beauties

> TIRAMILLASThe entertainment web of Marca.com. All the premieres of cinema and TV, news in the music world, etc. at your fingertips.

TIRAMILLAS IS THE LEISURE WEB OF MARCA CONTENTS OF TIRAMILLAS:

70% are exclusive readers

63% read us every day

MARCA ALWAYS WITH SPORTS

1,5 MM

841.000

MARCA was born 78 years ago and nowadays it is the undisputed leader in daily press. Our readers are loyal

to our contents and they find in MARCA the most complete information to enjoy their passion.

14 LOCAL EDITIONS

A biggest readership than all the other sports dailies together, with a 45% of coverage

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

exclusive readers of sports dailies.

Daily readers

17.662 Orbyt suscriptions

CopiesReaders2.165.000

Marca

As

El Pais

El Mundo

La Vanguardia

2.165

1.217

1.180

761

586

144.806

MARCA has special ized contents of a great interest for the most demanding

audience, reinforcing i ts posi t ion in the market and providing targets of a great advert is ing value.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

A HUGE VARIETY OF SPECIALS AND EXTRAS FOR DIFFERENT TARGETS.SELECT YOUR IDEAL AUDIENCE AND THE SUITABLE SUPPORT.

LEISURE

BEAUTY VIDEOGAMES

RUNNING

ADVENTURE

MOTOR

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MARCA ESTILO magazine, for the man of today, is where sport and lifestyle unite. A modern, new and attractive format. With the strength of MARCA. Much more than a magazine.

ADVERTISING PROFILEA TREND-SETTING MAGAZINE

82% men with an average age of 43

82%

From 20 - 44 years old

48%

A-B social classes

77%

Living in big cities

51%

MARCA has special ized contents of a great interest for the most demanding audience, reinforcing i ts

posi t ion in the market and providing targets of a great advert is ing value.

GUÍAS MARCA

MARCA publishes with a national print-run the GUÍAS MARCA (independents from the newspaper).

They are reference guides for each sport: Anuario, Guía Motor, Guía Liga, etc.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MARCA has special ized contents of a great interest for the most demanding audience, reinforcing

i ts posi t ion in the market and providing targets of a great advert is ing value.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MARCA has special ized contents of a great interest for the most demanding audience, reinforcing

i ts posi t ion in the market and providing targets of a great advert is ing value.

MARCA MOTOR• The leading magazine in the sector. It has double the audience than its closer competitor.• The best information about motor-sports: cars, motorbikes, races, prices, competition, prototypes,…

ADVERTISING PROFILE

Men

89%

25-44 years old

43%

A+Bsocial classes

78%

With higher education

19%

Readers

Share

Copies

449.000

40%

26.466

ALL SPORTS INFORMATION ON THE RADIOThe radio selected by the sport fans.

MARCA completes i ts mult imedia commitment wi th RADIO MARCA , the

f i rst sports radio in Spain and where l is teners most enjoy brands.

listeners in 48 radio stations494.000

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

ListenersMarcador fin de semana

217.000 ListenersDirecto Marca Mon-Fri (8-13)

205.000 ListenersIntermedio Mon-Fri (15-20)

298.000

87% 49% 78%

They are big consumers; they like enjoying their free time and take care of themselves. They are connected, informed, lovers of the latest technologies and protagonists in important purchase decisions

Men25-44 years old

A+B social classes

A HIGH QUALIFIED PROFILE

MULTIMEDIA DIGITAL PERSS RADIO EVENTS SOLUTIONS

MARCA completes i ts mult imedia commitment wi th RADIO MARCA , the

f i rst sports radio in Spain and where l is teners most enjoy brands.

THE MOST ACCESSIBLE RADIO

24.000listeners in TDT

On line listeners

Users in apps

119.000 + 85.000The best programs in Streaming

170.192 unique users, 451.832 page views, 206.668 reproductions

-App Radio Marca: 3.994 UUs per month

-App MARCA: 81.402 UU per month in radio

SOMETIMES WE ARE THE NEWS

MARCA rewards the best football player of every European league.

Spanish football event, where every football player of LaLiga, LaLiga2 and LaLiga Femenina is reward. A total of 14 categories.

Since 1997, Marca rewards the excellence of our athletes.

Brands go along with the main characters in these

projects through special sponsoring, reaching a huge impact in all the media.

> MARCA Soccer Awards> MARCA Legend> Golden Boot

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

We are specialists in ad-hoc solutions. We offer multiple ways of sponsorship and adapted formats for new way people consume information.

Our advertising produces a maximum engagement for brands and also a good advertising experience for our audience.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

A WORLD OF POSSIBILITIES IN AN UNIQUE ENVIRONMENT

> BRANDED CONTENT

> CUSTOMIZATION

> SPONSORSHIP

> MEGA FORMATS > MOBILE > SPOT-IN-NEWS

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

We are specialists in ad-hoc solutions. We offer multiple ways of sponsorship and adapted formats for new way people consume information.

Our advertising produces a maximum engagement for brands and also a good advertising experience for our audience.

> MAXIMUM VISIBILITY > THE RADIO WITH THE CUSTOMER

> ORBYT

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

We are specialists in ad-hoc solutions. We offer multiple ways of sponsorship and adapted formats for new way people consume information.

Our advertising produces a maximum engagement for brands and also a good advertising experience for our audience.

360º OF SUCCESSOur multichannel actions are really complete: microsite, web customization, branded content, newsletter, banners, social networks, radio and press.

Our expert team will find the best solution to achieve your goals.

Mul t ichannel campaigns that overcome our c l ients ’

expectat ions, reaching our fo l lowers wherever they are.

MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

YOU CAN CONTACT WITH COMMERCIAL DEPARTMENT ON

MARCA PAPEL MARCA ONLINE MARCA RADIO

SOURCESSLIDE 03Random Combination EGM 3º Acum 2016 Marca, Radio Marca y Marca Motor + Comscore Multiplaforma Diciembre 2016 Marca Sites >15 años

SLIDE 04Digital y Móvil: Comscore Multiplataforma Marca Sites Diciembre 2016: Diario Marca y Radio Marca: EGM 3º Acum. y Ola. RRSS: Enero 2017

SLIDE 05AIMC Marcas 2015 y EGM 3º Acum 2016. Random Combination EGM 3º Acum. 2016 + Comscore Multiplataforma Diciembre 2016 Marca Sites >15 y mujer

SLIDE 06Random Combination EGM 3º Acum. 2016 + Comscore Reach&Frecuency Diciembre 2016

SLIDE 08Comscore Multiplataforma Diciembre 2016 - Estudio de Navegantes AIMC Marzo 2015. Dato homepage marca.com: Comscore Multiplataforma Diciembre 2016

SLIDE 09Video Marca Sites DFP Diciembre 2016 -all IPS- todos los productos Marca. RRSS: Enero 2017. BBDD Diciembre 2016 Interna Marca

SLIDE 10Audiencia móvil: Comscore Multiplataforma Diciembre 2016. Descargas iTunes y Google Plus Diciembre 2016. Apps móviles: Paginas vistas: Omniture Diciembre 2016

SLIDE 11-12Omniture Diciembre 2016

SLIDE 13-17EGM 3ºAcum 2016. Suscripciones Orbyt Diciembre 2016. Difusión Marca y Marca Motor: OJD Julio 2016 a Junio 2016. Lectores diarios: AIMC Marzo 2015

SLIDE 18EGM 3ª Ola 2016

SLIDE 19Oyentes Online: 3ª Ola 2016 (audiencias últ. 30 días internet) Omniture Diciembre 2016Audiencia TDT: EGM 3ª Ola 2016 (audiencia últ. 30 días Plataformas)

+34 91 443 55 09

DEPARTAMENTO COMERCIALDIRECTORA DE PUBLICIDAD ÁREA MARCA PRENSA, INTERNET Y MOBILEArantxa Sanchez - Arantxa.Sanchez@unidadeditorial.es

PUBLICIDADIgnacio Arcos iarcos@unidadeditorial.es

José Antonio Muñoz-Calero josea.munoz@unidadeditorial.es

Alberto Pérez

alberto.perez@unidadeditorial.es

Ana Tamaral ana.tamaral@unidadeditorial.es

Borja Jauregui Borja.Jauregui@unidadeditorial.es

Elena Fernández elena.fernandez@unidadeditorial.es

Fuencisla Quirós fuencisla.quiros@unidadeditorial.es

Iñigo de Nogales-Delicado Inigo.deNogales@unidadeditorial.es

Luis Bueno

luis.bueno@unidadeditorial.es

Nieves Herrero nieves.herrero@unidadeditorial.es

Nuria Ricart Nuria.Ricart@unidadeditorial.es

Paz Linares MariaPaz.Linares@agentesdepublicidad.es

CONTACTA CON EL DEPARTAMENTO COMERCIAL EN EL O EN CUALQUIERA DE NUESTRAS DELEGACIONES.

+34 91 443 55 09

MARCA PAPEL MARCA ONLINE MARCA RADIO

PublicidadUnidad Editorial