Post on 25-May-2015
description
Quick Snapshot
Week 19-26’2014
MCCS
ABP ANANDAPeriod – Wk 19-26’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre @ # 2 position
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
33
7 6
% Genre Sh
Source : TAM Period : Wk 26’2014
VS last year 7% increase in market shares
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.08.9
9.5
% Genre Share
Wk 19-26'13 Wk 19-26'14
Source : TAM Period : Wk 19-26Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
34%
19% 19%
13% 13%
1%
% Mkt. Share
Wk 19-26'14
Source : TAM Period : Wk 19-26’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 19-26’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
3
6
9 8 75 5
31
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
5 43
1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 19-26’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 29% 29% 20% 20% 19%ABP Ananda 34% 44% 35% 36% 36% 34%Kolkata TV 21% 3% 13% 18% 18% 16%News Time Bangla 11% 21% 20% 13% 13% 12%RPLUS 15% 1% 3% 12% 12% 18%High News 1% 2% 0% 1% 1% 1%
ABP Ananda performing on News Bulletins
Source : TAM Period : Wk 26’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV is scoring from News Headlines, Cartoons/Animations, Sports & Interviews
Week 26, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 12% 36% 31% 8% 12%News Headlines 41% 0% 51% 0% 8%Cartoons/Animation 30% 2% 51% 17% 0%Sports Magazines 17% 22% 24% 19% 19%
Interviews/Portraits/Discussions 10% 10% 50% 5% 25%Film Based Magazines 38% 0% 18% 0% 45%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 26’2014
Date Time From Time To Programme GenreTVT 000s
25/06/2014 20:29 20:54 ABP ANANDA PROGRAM News Bulletin 91
25/06/2014 23:28 23:53 BRAZILER BISHWAYUDHA Sports Programme/Highlights90
27/06/2014 20:58 21:21 NOJORE 9 TA News Bulletin 86
26/06/2014 23:28 23:54 BRAZILER BISHWAYUDHA Sports Programme/Highlights79
26/06/2014 20:58 21:21 NOJORE 9 TA News Bulletin 75
24/06/2014 18:58 19:57 ABP ANANDA PROGRAM News Bulletin 72
24/06/2014 20:58 21:22 NOJORE 9 TA News Bulletin 72
24/06/2014 23:58 00:28 ABP ANANDA KHABAR News Bulletin 72
24/06/2014 19:58 20:53 ABP ANANDA PROGRAM News Bulletin 71
25/06/2014 18:57 19:55 ABP ANANDA PROGRAM News Bulletin 64
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