Post on 06-May-2015
52nd ICCA Congress
International Congress and Convention Association Twitter: #ICCA13
CEO Deep Dive
session with Tina Altieri
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Why leaders need to become more expert in projecting and communicating their
strategic vision,
company brand values and
leadership philosophies
CEO Deep Dive session
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CEO Communicate-to-Win Strategies
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5 tried-and-tested, proven communication tools
Tools that will help you
achieve results
QUICKLY!
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Even the best presenters have bad days…
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What is the leader’s challenge?
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Clearly communicate mission and
purpose with passion so that it
inspires people and allows them
to connect with their own
sense of purpose.
What is the leader’s challenge?
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Having a mission…
… is the
difference
between
working and
working with
purpose.
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If you’re going to
motivate others,
you need to be able
to tell others
what motivates you!
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5 CEO Communicate-to-Win Strategies
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Make it your business to be a powerful presenter
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Have a story, get it right, and tell it right to ‘move’ your audience
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Learn the leader’s language
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Remember message discipline
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Master unspoken language
International Congress and Convention Association Twitter: #ICCA13
CEO Deep Dive
session
with Tina Altieri
International Congress and Convention Association Twitter: #ICCA13
Why leaders need to become more expert in projecting and communicating their
strategic vision,
company brand values and
leadership philosophies
CEO Deep Dive session
International Congress and Convention Association Twitter: #ICCA13
Make it your business to be a powerful presenter
International Congress and Convention Association Twitter: #ICCA13
What do I want them to know?
What do I want them to feel?
What do I want them to do?
Here’s what will set you apart from the rest
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Have a story, get it right, and tell it right to ‘move’ your audience
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How good are your
business storytelling
skills ?
You’ve got to be
impressive!
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Understand you,
remember you,
be impressed by you ,
be interested in you
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Business storytelling structure: 5 steps
1. Arouse interest 2. Pose a problem 3. Solve the problem 4. Show the benefits 5. Give action steps
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Learn the leader’s language
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Be clear about your aim.
Promote a vision, a
direction, a passion.
Language of great leaders
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Do you still have one of these?
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Or perhaps one of these?
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Master the leader’s language
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Your CEO language toolkit
• Direct and short sentences
• Colourful/Vivid phrases
Help your audience
see what you are saying
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Speaking in colour
1. Metaphors/analogies and similes
2. Repetition
3. Not this, but that
4. Rhetorical question
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“Sometimes when someone destroys your party, you need to go back home and let the dust settle a bit and figure it out, and get back on dance floor.” Magnus Bocker, CEO of Singapore Exchange (SGX)
Metaphors/analogies and similes
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“Committed to the task Committed to the journey And importantly … committed to the team.”
Repetition
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“We are looking at different ways to
run these programs, not for the sake
of change, but because I know we can
do this far better than what we’re
creating right now.”
Not this… but that…
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Remember message discipline
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Are you loud and clear?
Hear it twice,
it sounds familiar.
After 3 times,
they may
remember it.
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With 5 or 6 or 7 repetitions,
you may finally
be able to
drive it home.
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So what?
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Your triggers:
• This is important to you because…
• What this means to you is…
• Why I am telling you this is because
you can…
From features to benefits
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You need to capture their
imagination, not just their
intellect.”
Shift from features to benefits
“To win hearts, minds and ears
you need to engage listeners not just inform them.
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Master unspoken language
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OCAL 33%
You are judged by your visual presence
V V V
ERBAL
ISUAL
7%
60%
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43
Look who’s showing palms?
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Flow and structure
P E P R
Reason Example Point
Point
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Effective communication for leaders
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What should you as a leader do more of?
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What should you as a leader start to do?
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What should you as a leader stop doing?
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Thank you!
Tina Altieri
www.maxcommunicate.com