Me11 ceo deep dive - tina altieri

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52 nd ICCA Congress International Congress and Convention Association Twitter: #ICCA13 CEO Deep Dive session with Tina Altieri

Transcript of Me11 ceo deep dive - tina altieri

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52nd ICCA Congress

International Congress and Convention Association Twitter: #ICCA13

CEO Deep Dive

session with Tina Altieri

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International Congress and Convention Association Twitter: #ICCA13

Why leaders need to become more expert in projecting and communicating their

strategic vision,

company brand values and

leadership philosophies

CEO Deep Dive session

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International Congress and Convention Association Twitter: #ICCA13

CEO Communicate-to-Win Strategies

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International Congress and Convention Association Twitter: #ICCA13

5 tried-and-tested, proven communication tools

Tools that will help you

achieve results

QUICKLY!

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International Congress and Convention Association Twitter: #ICCA13

Even the best presenters have bad days…

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International Congress and Convention Association Twitter: #ICCA13

What is the leader’s challenge?

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Clearly communicate mission and

purpose with passion so that it

inspires people and allows them

to connect with their own

sense of purpose.

What is the leader’s challenge?

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International Congress and Convention Association Twitter: #ICCA13

Having a mission…

… is the

difference

between

working and

working with

purpose.

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If you’re going to

motivate others,

you need to be able

to tell others

what motivates you!

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International Congress and Convention Association Twitter: #ICCA13

5 CEO Communicate-to-Win Strategies

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Make it your business to be a powerful presenter

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Have a story, get it right, and tell it right to ‘move’ your audience

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Learn the leader’s language

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International Congress and Convention Association Twitter: #ICCA13

Remember message discipline

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International Congress and Convention Association Twitter: #ICCA13

Master unspoken language

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International Congress and Convention Association Twitter: #ICCA13

CEO Deep Dive

session

with Tina Altieri

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International Congress and Convention Association Twitter: #ICCA13

Why leaders need to become more expert in projecting and communicating their

strategic vision,

company brand values and

leadership philosophies

CEO Deep Dive session

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International Congress and Convention Association Twitter: #ICCA13

Make it your business to be a powerful presenter

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International Congress and Convention Association Twitter: #ICCA13

What do I want them to know?

What do I want them to feel?

What do I want them to do?

Here’s what will set you apart from the rest

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International Congress and Convention Association Twitter: #ICCA13

Have a story, get it right, and tell it right to ‘move’ your audience

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International Congress and Convention Association Twitter: #ICCA13

How good are your

business storytelling

skills ?

You’ve got to be

impressive!

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International Congress and Convention Association Twitter: #ICCA13

Understand you,

remember you,

be impressed by you ,

be interested in you

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Business storytelling structure: 5 steps

1. Arouse interest 2. Pose a problem 3. Solve the problem 4. Show the benefits 5. Give action steps

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International Congress and Convention Association Twitter: #ICCA13

Learn the leader’s language

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International Congress and Convention Association Twitter: #ICCA13

Be clear about your aim.

Promote a vision, a

direction, a passion.

Language of great leaders

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Do you still have one of these?

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Or perhaps one of these?

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Master the leader’s language

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International Congress and Convention Association Twitter: #ICCA13

Your CEO language toolkit

• Direct and short sentences

• Colourful/Vivid phrases

Help your audience

see what you are saying

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Speaking in colour

1. Metaphors/analogies and similes

2. Repetition

3. Not this, but that

4. Rhetorical question

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“Sometimes when someone destroys your party, you need to go back home and let the dust settle a bit and figure it out, and get back on dance floor.” Magnus Bocker, CEO of Singapore Exchange (SGX)

Metaphors/analogies and similes

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“Committed to the task Committed to the journey And importantly … committed to the team.”

Repetition

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“We are looking at different ways to

run these programs, not for the sake

of change, but because I know we can

do this far better than what we’re

creating right now.”

Not this… but that…

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International Congress and Convention Association Twitter: #ICCA13

Remember message discipline

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Are you loud and clear?

Hear it twice,

it sounds familiar.

After 3 times,

they may

remember it.

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International Congress and Convention Association Twitter: #ICCA13

With 5 or 6 or 7 repetitions,

you may finally

be able to

drive it home.

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So what?

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Your triggers:

• This is important to you because…

• What this means to you is…

• Why I am telling you this is because

you can…

From features to benefits

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You need to capture their

imagination, not just their

intellect.”

Shift from features to benefits

“To win hearts, minds and ears

you need to engage listeners not just inform them.

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International Congress and Convention Association Twitter: #ICCA13

Master unspoken language

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OCAL 33%

You are judged by your visual presence

V V V

ERBAL

ISUAL

7%

60%

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43

Look who’s showing palms?

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Flow and structure

P E P R

Reason Example Point

Point

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Twitter: #ICCA13

Effective communication for leaders

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International Congress and Convention Association Twitter: #ICCA13

What should you as a leader do more of?

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What should you as a leader start to do?

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International Congress and Convention Association Twitter: #ICCA13

What should you as a leader stop doing?

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International Congress and Convention Association Twitter: #ICCA13

Thank you!

Tina Altieri

www.maxcommunicate.com