SHARE YOUR PASSION FOR PUBLIC HEALTH WITH YOUR COMMUNITY

MY NAME IS ANDY, THANK YOU SO MUCH FOR HAVING ME

PIC OF C. EVERETT KOOP

PIC OF C. EVERETT KOOP

PIC OF AL FRANKEN

HOW YOU SAY IT

IS AS IMPORTANT AS

WHAT YOU SAY.

What am I talking about today?

• Take your passion for public health and share it

• Explain basics of how to communicate messages to the masses

• Positioning

• Using emotion along with facts

• Creative low cost examples of how to spread public health messages

SO HOW DO WE COMMUNICATE MESSAGES?

Message Development

• Clarify your goal

• Who are you trying to reach

• What assets do you have to reach them

• What partnerships do you need to develop to achieve your goal

What is positioning?

• A description of the target audience to whom a message is directed, and a compelling picture of how the communicator wants them to hear your message

Corporate examples of positioning

• Coca Cola

• Marlboro Man

• Coca Cola

• Marlboro Man

• McDonalds

• Coca Cola

• Marlboro Man

• McDonalds

Health in Hometown – Photovoice

• Worked with 13 different counties around MN to answer the question, what is the health of my hometown?

• Created a book, video, website

Three main takeaways:There are a variety of ways to promote public

health, and engage community members that don’t cost a million dollars, or require months of staff time.

• Photovoice

• Listening sessions

• Social Media & Shareable content

Three main takeaways:

Look for unique ways to partner with community members to produce, distribute, and collaborate on your work together.

Three main takeaways:When your communicating messages to the

public keep your target consumer in mind. Keep the messages, relevant, engaging, and inspire action.

Frequently Asked Questions:

These are great, but this is public health, I have almost NO money, and my staff is already too busy!

Frequently Asked Questions:

How can I use these ideas to build better partnerships in my community?

Frequently Asked Questions:

I’m not marketing, so does this still apply to me?

THANK YOU SO MUCH FOR HAVING ME

Andy Berndtandy@communityblueprint.com

View this PowerPoint at our websitewww.communityblueprint.com/blog