Post on 16-Apr-2017
massimo burgio
smx london 2009 london, may 19 2009
social media marketing what’s new with
web 2.0 2.3D 3.0 4.0 ?.x
online practices and technologies that users
adopt to share content, feelings,
opinions, experiences, and the same media
social media
“ ” wikipedia
change attitude (yes you can)
social search
tagging
sharing listi
ng
collaborating posting
rati
ng
voting
ran
kin
g
uploading
commenting
bookmarking
linking
people helpingpeople findingstuff
userpowered
web
branding
user fuelled
opportunity
threat (and/or)
search breathe
think plan
intelligence a new kind of
marketing
refe
rra
ls
social networks
key phrases
wo
rd o
f mo
uth
ratin
g
voting
buzz blogs keywords
competitors online reputation polls
engagement
liste
n
tools a new breed of
marketing
brand monitoring
social networks
online PR
blogs twitter
co
lla
bo
rati
ve
to
ols
buzz w
eb
an
aly
tics facebook
RSS
technorati digg
influencers
conversations
engagement
knowledge sharing
ROC MAO
SEO
SEM
viral wikis
wordtracker
ad
wo
rds
search
mindset a new style of
marketing
perseverance proactivity patience passion
4PSMM
procastinate panic push presume 4PDON’T
me
asu
re
an
aly
ze
op
tim
ize
le
ve
rag
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ga
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u
nd
ers
tan
d
vir
alize
me
asu
re
an
aly
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op
tim
ize
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ve
rag
e
en
ga
ge
u
nd
ers
tan
d
vir
alize
me
asu
re
an
aly
ze
op
tim
ize
le
ve
rag
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en
ga
ge
u
nd
ers
tan
d
vir
alize
me
asu
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an
aly
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op
tim
ize
le
ve
rag
e
en
ga
ge
u
nd
ers
tan
d
vir
alize
me
asu
re
an
aly
ze
op
tim
ize
le
ve
rag
e
en
ga
ge
u
nd
ers
tan
d
vir
alize
me
asu
re
an
aly
ze
op
tim
ize
le
ve
rag
e
en
ga
ge
u
nd
ers
tan
d
vir
alize
me
asu
re
an
aly
ze
op
tim
ize
le
ve
rag
e
en
ga
ge
u
nd
ers
tan
d
vir
alize
me
asu
re
an
aly
ze
op
tim
ize
le
ve
rag
e
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ga
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u
nd
ers
tan
d
vir
alize
ROI return on
investment
ROI relevant optimized
interaction
RIOT relevant interaction
optimized traffic
change
mindset
you can
change
you can
learn
you can
social media
strategize integrate innovate
massimoburgio
sempoboard.global.europe
globalsearchinteractive
mediacamproma
linkedin facebook
twitter slideshare
globalsearchinteractive.net